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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Amwaluna Jurnal Ekonomi dan Keuangan Syariah Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Riset Public Relations Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci)
Tresna Wiwitan
Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Media Sosial sebagai Komunikasi Pemasaran Bumi Aki Heritage Rafki Novariza; Tresna Wiwitan
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.15030

Abstract

Abstract. Marketing communications is an effort to convey messages or information to the public, especially consumers as targets regarding the existence of products on the market. Conveying a message here means promoting a product to consumers. Here the researcher uses a promotional mix known as the promotional mix, namely advertising, face-to-face selling (personal selling), sales promotion, public relations and publicity (publicity and public relations), and direct marketing (direct marketing). ). This research focuses on the Instagram social media account from Bumi Aki Heritage as marketing communication. This research aims to determine content planning, making photos and captions as well as evaluating the use of Instagram social media. This research uses qualitative methods with a descriptive analysis approach. Researchers used three data collection techniques, namely interviews, observation and literature study. The results of this research show that Bumi Aki Heritage's marketing communications activities in building brand image and brand positioning via Instagram involve all elements of the marketing mix, namely product, price, place and promotion. Where the product concept, price, place and promotional activities carried out can provide a good image for Bumi Aki Heritage. Then, in carrying out marketing communications, Bumi Aki Heritage makes good use of the features on Instagram, such as the Instagram story feature, highlights feature, photo or video upload feature, caption and hashtag features. Abstrak. Komunikasi pemasaran merupakan usaha untuk menyampaikan pesan atau informasi kepada public terutama konsumen sebagai sasaran mengenai keberadaan produk di pasar. Menyampaikan pesan disini maksudnya yaitu mempromosikan suatu produk kepada konsumen. Disini peneliti menggunakan bauran promosi yang dikenal sebagai ( promotional mix) yaitu iklan (advertising), penjualan tatap muka (personal selling), promosi penjualan (sales promotion), hubungan masyarakat dan publisitas (publicity and public relations), serta pemasaran langsung (direct marketing). Penelitian ini fokus di akun media sosial Instagram dari Bumi Aki Heritage sebagai komunikasi pemasaran. Penelitian ini bertujuan untuk mengetahui perencanaan konten, pembuatan foto dan caption serta evalusi dari penggunaan media sosial Instagram tersebut. Penelitian ini menggunakan metode kualitati dengan pendekatan analisis deskriptif. Peneliti menggunakan tiga Teknik pengumpulan data, yaitu wawancara, observasi dan studi kepustakaan. Hasil penelitian ini didapat menunjukan bahwa kegiatan komunikasi pemasaran bumi Aki Heritage dalam membangun brand image dan brand positioning melalui Instagram melibatkan semua elemen bauran pemasaran atau marketing mix, yakni product, price, place, dan promotion. Dimana konsep produk, harga, tempat, dan kegiatan promosi yang dilakukan, dapat memberikan citra yang baik bagi Bumi Aki Heritage. Kemudian dalam melakukan komunikasi pemasaran, Bumi Aki Heritage memanfaatkan dengan baik fitur-fitur yang ada di Instagram, seperti fitur Instagram story, fitur highlights, fitur unggahan foto atau video, fitur caption dan hastag.
Strategi Komunikasi BBPPMPV BMTI dalam Mensosialisasikan Adaptasi Penggunaan Energi Terbarukan : - Mira Kumala; Santana, Septiawan; Wiwitan, Tresna
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7322

Abstract

The dominant use of fossil energy in Indonesia, especially petroleum and coal, has resulted in its availability becoming increasingly depleted, so Renewable Energy (RE) is needed to anticipate this. The use of RE is the best alternative as an effort to reduce the use of fossil energy. The government must pay attention to this. To support the Government in implementing the conversion of fossil energy to RE, outreach to the public is needed. This research aims to find out the steps in planning a communication strategy in socializing the adaptation to the use of renewable energy carried out by Quality Assurance Development Center For Vocational Education in Mechanical and Industrial Engineering (BBPPMPV BMTI), there are three important elements in planning communication strategies, namely the application of the SMART formulation in determining communication targets (audience), selecting target groups and how to convey messages. The method used in this research is qualitative, data collection techniques are carried out through observation, interviews and literature studies. Research findings and results show that Indonesia needs socialization related to RE in the form of direct teaching which contains the practice of using, manufacturing or constructing RE Power Generation (PLET) devices that can be utilized by the community. Communication strategy carried out by BBPMPPV BMTI in Socializing Adaptation to the Use of RE through TET Training. The TET training conducted by BBPPMPV BMTI is a form of socialization in which there is direct teaching containing the practice of using, manufacturing or constructing RE Power Generation (PLET) devices that can be utilized by the community.
Motif Dan Makna Komunikasi Mahasiswa Sebagai Wirausahawan Muda Hantoro, Naditha Rizkya; Hasbiansyah, O.; Wiwitan, Tresna
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3118

Abstract

In the era of globalization and technological advancement, the role of students as agents of change in society is increasingly recognized, especially through entrepreneurship and the importance of effective communication in the business world. This study aims to explore the motives and meaning of communication of students as young entrepreneurs. The focus of the research includes a discussion of the communication motives of students to become young entrepreneurs, as well as an understanding of the meaning of self, self-concept as a young entrepreneur, and the meaning of student communication as a young entrepreneur. The research method used is to use qualitative methods with a phenomenological approach with an interpretive paradigm. The results showed that the communication motives of students to become young entrepreneurs are based on two motives, namely because of motive (environmental motive, business potential motive, family economic conditions and limitations motive, hobby and passion motive) and in order to motive (motive to want to live independently and motive to get their own income). The self-meaning of students as young entrepreneurs is self-esteem and has a positive self-concept. This positive self-concept produces a multiplier effect. Students as young entrepreneurs interpret communication not only as a tool to convey information, but as a key element that forms the foundation of their business success, especially in establishing and developing a business.
Pelatihan Komunikasi Mitigasi Bencana untuk Pembina Pramuka di Wilayah Sesar Lembang Sophia Novita; Tresna Wiwitan; Neni Yulianita; Respitawulan
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.2909

Abstract

Kabupaten Bandung Barat adalah salah satu daerah di Jawa Barat yang dilalui oleh sesar Lembang, hal inilah yang menjadi kekhawatiran penduduk sekitar, oleh sebab itu kegiatan sosialisasi, edukasi, dan literasi secara lebih masif perlu dilakukan untuk meningkatkan pemahaman dan kepedulian masyarakat serta pihak terkait. Berdasarkan hal tersebut tim pengabdian berusaha memberikan penyuluhan mitigasi bencana untuk pembina pramuka tingkat SMA/sederajat di wilayah Sesar Lembang. Pembina Pramuka adalah anggota dewasa yang memiliki komitmen tinggi terhadap prinsip-prinsip dalam pendidikan Kepramukaan dengan harapan guru pramuka tersebut dapat menyebarluaskan hasilnya sebagai bentuk edukasi, sosialisasi dan simulasi kepada siswa-siswa anggota pramuka dalam kegiatan ini tim pengabdi bekerjasama dengan Komunitas Bandung Mitigasi Hub. Pelatihan ini dilakukan dalam dua sesi yaitu pemberian materi komunikasi mitigasi bencana dan simulasi lapangan yang dilakukan bersama Bandung Mitigasi Hub dan dibagi ke dalam 3 kelompok, yaitu kelompok rencana evakuasi, kelompok SOP dan kelompok role play. Hasil Penelitian ini ialah para pembina pembina pramuka memilik kemampuan dan keahlian dalam menyampaikan informasi tentang situasi bencana kepada masyarakat dan kemampuan dalam merencanakan tindakan terintegrasi, manajemen, dan pendekatan kesiapsiagaan terkait dengan kemungkinan terjadinya bencana
LECTURER'S COMMUNICATION ATTRACTIVENESS AND STUDENT CREATIVITY IN THAI SUMMER COURSE PROGRAM Yulianita, Neni; Yuningsih, Ani; Wiwitan, Tresna; Susilawati, Eka; Maulana, Faisal
Jurnal Polisci Vol 2 No 1 (2024): Vol 2 No 1 : September 2024
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i1.467

Abstract

This study aims to measure and analyze facts about the relationship between the lecturer's communication attractiveness in the Summer Course program in Thailand and student creativity in the study of culture tourism. The method used is quantitative; to measure the correlation, the researcher used the Correlation Analysis Test using IBM SPSS Statistics 23 software. The results of the research show that there is a significant correlation between the lecturer's communication attractiveness, who provides learning materials on the Summer Course program at the International College RMUTK, Thailand, and the creativity of Communication Science students in West Java, Indonesia, in studying Tourism and Thai culture. In general, the conclusion of this study has proven that the communication attractiveness of lecturers consists of six variables: lecturers' communication of attractiveness, namely: taking style attractiveness, communication skill attractiveness, communication techniques attractiveness, communication strategy attractiveness, communication behavior attractiveness, communication intelligence attractiveness has a positive and significant correlation with student creativity which is measured from 9 aspects creativity, namely: setting creativity, building creativity, organizing learning, facilitate creativity, positive creativity, balance and opportunity creativity, courage and imagination creativity, managing creativity, mastery of creativity. The variable with the highest relationship value is between the variable of Lecturer Communication Appeal and variable Y: Arrangement Creativity and Building Creativity. The relationship between variables that have the lowest relationship value is between the relationship of Communication Appeal and the variable of Learning Organization. The variable of Lecturer Communication Attractiveness (X) is closely related to Student Creativity (Y).
The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR Wiwitan, Tresna; Yulianita, Neni
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.870

Abstract

The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.
The Impact of a Public Speaking and Writing Skills Workshop on Student Preparation and Empowerment in International Academic Forums Yulianita, Neni; Maryani, Anne; Wiwitan, Tresna; Rakhmatullah, Adhika Putra; Maulana, Faisal; Irvanianto, Raihan Firjatullah
Jurnal Edusci Vol 3 No 1 (2025): Vol 3 No 1 September 2025
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i1.865

Abstract

Background. Speaking and writing are essential communication skills for students in academic settings and international forums, enabling them to convey ideas clearly and effectively in presentations, seminars, and scientific publications. Aim. This study aims to evaluate the effectiveness of a workshop on speaking and writing skills in enhancing students’ academic communication abilities, particularly in preparation for participation in international academic forums. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The results of this training were effective in improving participants' knowledge and skills, as indicated by the effectiveness measurement. Workshop participants were involved in speaking and writing to enhance their academic achievement in international forums, which will enable them to participate in the International Conference on Communication, Management, and Humanities (ICCOMAH VI) 2025. Conclusions. Speaking and writing skills are crucial for students in academic settings, especially in international forums. These abilities support the delivery of precise ideas, enhance academic performance, and enable students to present their thoughts systematically, making them easier to understand by diverse audiences. Implementation. The workshop was conducted through interactive sessions, writing and speaking exercises, and academic forum simulations to improve participants’ communication skills gradually
Barriers in Marketing Public Relations and Narrative Paradigm Theory Wiwitan, Tresna; Yulianita, Neni; Novita, Sophia
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/k6ttbm60

Abstract

Universities are becoming increasingly competitive in attracting prospective students. Various Marketing and Public Relations activities, whether direct or mediated, are carried out to attract the interest of prospective students. This study aims to identify; barriers to Marketing PR activities in universities and solutions to overcome these obstacles. This research uses a qualitative case study with a multi-case design. The research object consists of the Public Relations Departments of the Islamic University of Bandung and the Islamic University of Sultan Agung Semarang. The reason for choosing these two universities is that they are members of the Coordinating Board for Private Islamic Universities and are institutionally accredited with Superior. The data collection techniques used in this study were in-depth interviews, observation, discussion, and literature review. The informants in the study consisted of seven (7) people: the head of public relations, public relations staff, and the vice-chancellor in charge of the public relations department. The results of this study are expected to help university public relations anticipate and overcome obstacles in Marketing PR activities by using the theory of the narrative paradigm. Public relations must have the ability to tell stories using narratives that are based on data from the field and touch on aspects of public emotion
Co-Authors Ani Yuningsih Anne Maryani Avrisa Aulia Anaba Dena Rizky Syahira Dina Nabila Dinda Wulandari Eka Susilawati, Eka Fatharani Agnia Gabriel Aulia Hafizhan Viyandika Hantoro, Naditha Rizkya Hasbiansyah, O. Ihsan Dwiki Kurnia Irvanianto, Raihan Firjatullah Jasmine Nadira Hadiawan M. Rafif Kamil Maulana, Faisal Mira Kumala Mohammad Subur Drajat Muhammad Dhia Luthfi Ramadhan Naurah Syifa Neni Yulianita Novita, Sophia Numan Hapidudin Nurrahmawati Rafki Novariza Rakhmatullah, Adhika Putra Respitawulan Rheza Erwin Ismail Rhiezky Andes Dito Auliyaa Gutama Rifqi Rossy Pratama Riza Hernawati Rizkia Betari Salman Hafizh Septiawan Santana Sophia Novita Tasya Irvanti Novitasari Widi Wulansari Wina Rusdarina Wira Naufal Ariq Wulan Trigartanti zelvina zora