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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Business and Behavioural Entrepreneurship Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Teknologi dan Manajemen eCo-Fin Annals of Human Resource Management Research Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Economic Reviews Journal Business and Entrepreneurial Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Islamic Digital Economics and Management IIJSE Alamtana Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Benefit: Jurnal Manajemen dan Bisnis IJEMA
Nor Lailla
Universitas Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Factors Influencing Job Satisfaction in Insurance Employees PT. Starinvestama Nor Lailla; M. Irfan Tarmizi; Intan Rizkia Chudric
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.01

Abstract

Job satisfaction (JS) is satisfaction with work. It is considered a concept that describes work behavior, especially in the insurance sector which is one of the sectors that provides financial services. The purpose of this study was to determine: The effect of proactive personality (PP) on intrinsic motivation (IM); the effect of PP on JS; IM on JS; and the effect of PP on JS with IM mediation. The method used in this study is quantitative, with a population of employees of PT. Asuransi Jiwa Starinvestama. The sampling technique in this study was saturated sampling, using the SmartPLS analysis tool. The results of the study showed: there was no effect of PP on IM; there was an effect of PP on JS; there was IM on JS; and there was an effect of PP on JS with IM mediation. The study concludes that the ideas conveyed by employees and employee pleasure in doing work are the main keys to job satisfaction. The implication is that organizations need to enhance intrinsic motivation through job autonomy and support, as a proactive personality alone is not enough. Furthermore, intrinsic motivation has been shown to strengthen the influence of a proactive personality in increasing employee job satisfaction.
Pengaruh Work Life Balance Terhadap Kinerja Pegawai dengan Komitmen Organisasi Sebagai Variabel Intervening pada Lembaga Amil Zakat BSI Maslahat Humaidi Iskandar; Nor Lailla
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10266

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Work Life Balance terhadap Kinerja Pegawai dengan Komitmen Organisasi sebagai Variabel Intervening pada LAZNAS BSI Maslahat. Variabel independen yang digunakan adalah Work Life Balance, sedangkan yang menjadi variabel dependen yaitu Kinerja Pegawai dan variabel intervening adalah Komitmen Organisasi. Metode pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 109 responden dari Pegawai LAZNAS BSI Maslahat. Metode penelitian yang digunakan adalah metode kuantitatif yang bersifat asosiatif dengan menggunakan data primer. Model Analisis data yang digunakan adalah Structural Equation Modeling (SEM) menggunakan SmartPLS 4.1.1.4. Hasil penelitian ini menunjukan bahwa Work Life Balance berpengaruh positif dan signifikan terhadap Kinerja Pegawai, Work Life Balance berpengaruh positif dan signifikan terhadap Komitmen Organisasi. Namun, Komitmen Organisasi tidak berpengaruh signifikan terhadap Kinerja Pegawai dengan nilai. Selain itu, Komitmen Organisasi tidak mampu memediasi pengaruh Work Life Balance terhadap Kinerja Pegawai.
INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING Nor Lailla; M. Irfan Tarmizi; Sugiatmi; Danila Aulia Antoni; Aqil Mustofa
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 2 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.2.07

Abstract

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach, training, mentoring in the use of social media such as Instagram and TikTok, developing an online store on Shopee, and creating an official website. This approach refers to the Theory of Planned Behavior (TPB) to change the attitudes and perceptions of business actors towards digital marketing technology. The results of the activity show an increase in product quality by referring to the production map and the use of digital marketing. This activity encourages Diktisaintek to have a positive impact in supporting business sustainability and opening up opportunities for wider business development. Conducting ongoing mentoring and optimizing digital marketing strategies is recommended to maintain the results that have been achieved.
Pengaruh Content Marketing, Live Steraming Dan Co-Branding Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Produk Fashion Erigo) Brian Ramadhan; Nor Lailla
Indonesian Journal of Economics Management and Accounting Vol. 1 No. 2 (2024): IJEMA - Februari 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam penelitian ini ialah untuk mengetahui pengaruh dari Content Marketing, Live Steraming dan Co-Branding terhadap Keputusan Pembelian pada E-commerce Shopee studi pada produk Fashion Erigo. Teknik pengambilan sampel yang digunakan adalah Non-probability sampling, dengan jumlah sampel yang di uji sebanyak 180 responden yang pernah membeli produk Fashion Erigo di E-commerce Shopee pada wilayah Jabodetabek menggunakan Partial Least Square (SmartPLS versi 4.0.9.8). Dalam penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif. Hasil penelitian ini menunjukan bahwa (1) variabel Content Marketing memiliki pengaruh positif terhadap keputusan pembelian dengan nilai P-Value sebesar 0,000 < 0,05, (2) variabel Live Steraming memiliki pengaruh positif terhadap keputusan pembelian dengan nilai P-Value sebesar 0,001 < 0,05, (3) variabel Co-Branding memiliki pengaruh positif terhadap keputusan pembelian dengan P-Value sebesar 0,002 < 0,05 , (4) variabel independen Content Marketing, Live Steraming dan Co-Branding terhadap variabel dependen Keputusan Pembelian bersama-sama berpengaruh positif dilihat dengan masing-masing nilai F-Square yaitu Content Marketing terhadap Keputusan pembelian 0,195 , Live Steraming terhadap keputusan pembelian 0,133 dan Co-Branding terhadap Keputusan Pembelian 0,100.
The Effect Of Hedonic Shopping Motivation And Flash Sale Program In Tiktok Live Shopping On The Impulsive Buying Behavior Of Generation Z Syifa Az Zahra; Nor Lailla
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11008

Abstract

The purpose of this study is to (1) To determine the effect of Hedonic Shopping Motivation on Impulsive Buying. (2) To determine the effect of Flash Sale on Impulsive Buying. (3) To determine the effect of Flash Sale on Hedonic Shopping Motivation. This study uses a descriptive quantitative method and the population in this study is the community in DKI Jakarta who use the TikTok application. The sample used uses the Non Probability formula with a total sample of 300. The data is processed using the Partial Least Square (PLS) method. From the results of the analysis, it was found that Impulsive Buying was 56.6% influenced by Hedonic Shopping Motivation and Flash Sale.
Optimalisasi Layanan Online Food Delivery Sebagai Pendukung Usaha Siomay Yayan Gg. H. Ridi A Gofur Ahmad; Nor Lailla; Djoko Hananto; Agil Mustofa
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3149

Abstract

Siomay merupakan salah satu kuliner khas Indonesia. Lokasi usaha berada di wilayah Jakarta Selatan. Kegiatan usaha ini masih terbatas pada penjualan melalui konsumen langsung ke lokasi usaha, sehingga belum menggunakan platform digital. Sehingga belum menjangkau pemasaran secara luas. Tujuan pengabdian masyarakat ini mendampingi pemilik usaha dalam proses digitalisasi melalui pembuatan dan pemanfaatan. Metode pelaksanaan meliputi observasi, pembuatan akun dan qris. Hasil kegiatan pengabdian masyarakat menunjukan adanya perolehan pemahaman pelaku usaha mengenai cara mengelola aplikasi untuk meningkatkan penjualan. Dengan demikian, hasil kegiatan pendampingan ini berhasil mendukung modernisasi usaha kuliner siomay agar tetap relevan di era digital
The Influence of Organizational Culture and Work Discipline on Productivity through Motivation Muhammad Syahrum Alfan; Nor Lailla
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3841

Abstract

This study aims to analyze the direct and indirect effects of organizational culture and work discipline on employee productivity at PT Cahaya Engineering Sukses, with motivation as an intervening variable. Although the company has a strong organizational culture and relatively high work discipline, employee productivity remains below expectations, prompting an investigation into underlying factors such as social interaction, intrinsic motivation, and employee development. A quantitative correlational method was applied, with data collected from 92 respondents through structured questionnaires using a five-point Likert scale. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The findings reveal that both organizational culture and work discipline have significant and positive effects on productivity, with work discipline identified as the most influential factor. Motivation also plays a mediating role in linking organizational culture and work discipline to productivity. These results highlight that initiatives to strengthen culture and discipline should be supported by motivation-enhancing strategies to maximize performance. The study offers practical insights for integrated human resource development to boost organizational productivity effectively.
PERAN ETIKA LINGKUNGAN SEBAGAI MEDIATOR DALAM HUBUNGAN ANTARA GREEN HUMAN RESOURCE MANAGEMENT DAN KOMPETENSI HIJAU PADA ANGKATAN KERJA MUDA DI INDONESIA Muhammad Rafi Thoriq; Nor Lailla
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zt15j339

Abstract

Transisi menuju ekonomi hijau menuntut ketersediaan tenaga kerja dengan kompetensi hijau yang memadai, khususnya pada kelompok angkatan kerja muda yang akan mendominasi pasar tenaga kerja Indonesia dalam beberapa dekade mendatang. Namun demikian, mekanisme bagaimana praktik Green Human Resource Management (GHRM) berkontribusi terhadap pembentukan kompetensi hijau individu masih belum banyak dikaji, terutama melalui pendekatan etika lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh GHRM terhadap kompetensi hijau dengan peran mediasi etika lingkungan pada angkatan kerja muda Indonesia yang mencakup generasi Z dan milenial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 251 responden yang termasuk dalam kategori angkatan kerja aktif berusia 15–45 tahun dari berbagai sektor pekerjaan. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa GHRM berpengaruh positif terhadap etika lingkungan dan kompetensi hijau. Selain itu, etika lingkungan terbukti memediasi secara signifikan hubungan antara GHRM dan kompetensi hijau. Temuan ini menegaskan pentingnya internalisasi nilai etika lingkungan sebagai mekanisme kunci dalam penerjemahan praktik GHRM menjadi kompetensi hijau individu. Penelitian ini memberikan kontribusi teoretis dalam pengembangan literatur GHRM serta implikasi praktis bagi organisasi dan pembuat kebijakan ketenagakerjaan dalam pengembangan tenaga kerja hijau di Indonesia.
Pengaruh Lingkungan Kerja, Budaya Organisasi dan Keterlibatan Kerja terhadap Kinerja Karyawan pada Pusat Pengembangan Sumber Daya Manusia Aparatur Perhubungan Bogor Zepto Reyfaldo; Nor Lailla
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7850

Abstract

This study aims to analyze the effect of work environment, organizational culture, and work engagement on employee performance at the Human Resource Development Center for Transportation Officials (PPSDM) in Bogor, both partially and simultaneously. A quantitative descriptive-associative approach was used, with a saturated sampling technique applied to the entire population of 50 employees. Primary data were collected via questionnaires and analyzed using multiple linear regression in SPSS, preceded by validity, reliability, and classical assumption tests. The results show that work environment (β = -0.213; sig. 0.122), organizational culture (β = 0.326; sig. 0.066), and work engagement (β = 0.103; sig. 0.362) each had no significant partial effect on employee performance; simultaneously, the three variables also had no significant effect (F = 1.949 < F table 2.807; sig. 0.135), with an R² of 0.113 (11.3% of variance explained). These findings suggest that in a formal public-sector bureaucratic setting, employee performance is more strongly shaped by structural and administrative factors than by the organizational-behavior variables tested. Future research is recommended to incorporate additional variables such as leadership, motivation, compensation, and work discipline, with a larger sample size.
Co-Authors A Gofur Ahmad Ade Gunawan Agil Mustofa Al Sambak Odie Karim Amrulloh Amanda, Meisya Aprilia, Selvi Aqil Mustofa Aqmarina zhafarina Brian Ramadhan Chudri, Intan Rizkia Danila Aulia Antoni Darmawan, Muhammad Wisnu Dico Puji Handoko, Tata Djoko Hananto Edward Utama, Rony Fadhilah Hasna Gunawan Hidayat Hasanah Hidayat, Gunawan Humaidi Iskandar Intan Rizkia Chudric Iskandar, Humaidi Luqman Hakim M. Irfan Tarmizi Mardi Muhammad Irfan Tarmizi Muhammad Rafi Thoriq Muhammad Syahrum Alfan Nabila Widia Agustin Nuraeni Nuraeni Nurhaliza, Aliyah Pratiwi, Restika Eka Restika Eka Pratiwi Rusdi, Syifa Aulia Sadtyo Nugroho, Wawan Salsabilah Humairoh Siti Jamilah Siti Jamilah Sriminarti, Nurul Sugiatmi Sundari, Wulan Syifa Aulia Rusdi Syifa Az Zahra Tarmizi, M.Irfan Utama, Rony Edward Wawan Sadtyo Nugroho, Wawan Sadtyo Windri Muthia Septiani Zepto Reyfaldo zhafarina, Aqmarina