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Journal : Quantitative Economics and Management Studies

Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty Julie Abdullah; Uli Wildan Nuryanto; Pandu Adi Cakranegara; Firstianty Wahyuhening Fibriany; I Gusti Ngurah Agung Dewantara Putra
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.833 KB) | DOI: 10.35877/454RI.qems1126

Abstract

The purpose of this study was to analyze the effect of digital marketing and product quality on customer loyalty. This research is a quantitative research with a descriptive and verification approach. From the research that has been done, it is obtained that the value of t count > t table so that digital marketing and product quality have a positive and significant effect on customer loyalty. The R-square value obtained is 0.852 which states that digital marketing and product quality variables affect customer loyalty by 85.20% and the remaining 14.80% is influenced by other variables.
Analysis of the Influence of Workload and Work Environment on Employee Turnover at PT. XYZ Teguh Setiawan Wibowo; Pandu Adi Cakranegara; I Gusti Ngurah Agung Dewantara Putra; Eka Kurnia Saputra; Mekar Meilisa Amalia
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.781 KB) | DOI: 10.35877/454RI.qems1173

Abstract

The purpose of this study was to analyze the influence of workload and work environment on employee turnover at PT. XYZ. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out in the first hypothesis (H1), the value of t count > t table is 11,892 > 1,678 and in the second hypothesis (H2) the value of t count > t table is 13,968 > 1,678 which means that the workload and work environment has a positive and significant effect on employee turnover at PT. XYZ while the R-square value obtained is 0.869 which states that the workload and work environment variables affect employee turnover at PT. XYZ is 86.90% and the remaining 13.10% is influenced by other variables.