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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ilmu Manajemen (JIM) JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Management Analysis Journal Jurnal Ilmiah Ekonomi Islam Scholaria: Jurnal Pendidikan dan Kebudayaan Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) Jurnal Surya Masyarakat Petra International journal of Business Studies (IJBS) Surya Abdimas Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Surya Masyarakat Indonesian Journal of Industrial Engineering & Management Journal of International Conference Proceedings Indonesian Management and Accounting Research Research Horizon Economic and Business Horizon
Ahyar Yuniawan
Faculty Of Economics And Business, Universitas Diponegoro, Semarang, Indonesia
Religion Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP NILAI PELANGGAN DALAM MENINGKATKAN MINAT BELI (Studi Pada Konsumen Produk Batu Potong Besi 4 Inch Merek Wd Di Jawa Tengah) Kurniawan, Hendy; Soesanto, Harry; Yuniawan, Ahyar
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.214 KB) | DOI: 10.14710/jspi.v15i01.46 - 61

Abstract

Technological development in the world makes the competition tighter in the metal cutting industry. With the increasing number of brand choice of 4 inch Metal cutting disc product, it increases the number of choices for people to buy a metal cutting disc at a cheaper price and better quality. The 4 inch WD metal cutting disc product is able to lead the market in Indonesia with the right marketing strategy, so it can increase the customer purchase intention continuously. The purpose of this research is to analyze the influence of product quality, service quality and perceived price on customer value in increasing purchase intention of the 4 inch WD metal cutting disc product.The object of this research is a purchase decision maker of the 4 inch WD metal cutting disc product in Central Java, especially in the town of Magelang, Kudus and Purwodadi. The research uses a proportional random sampling technique with 155 respondents. A conceptual model is developed for this research with four hypotheses, which will be analyzed by using Structural Equation Modeling (SEM) by AMOS 23 Software.The result of SEM analysis for the full model meets the criteria of goodness of fit. So, it could be said that the model is properly used. The result of this research shows that perceived value will increase by increasing product quality, service quality, and perceived price. Furthermore, increased perceived value will increase purchase intention of the 4 inch WD metal cutting disc product.
PENGARUH KOMUNIKASI PEMASARAN, KEPERCAYAAN MEREK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Produk Bubur Bayi Promina di Carrefour Wilayah Jakarta Selatan ) Bintoro, Bintoro; Yuniawan, Ahyar; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.827 KB) | DOI: 10.14710/jspi.v15i01.24 - 33

Abstract

Promina is a product food baby produced by PT Indofood CBP Sukses Makmur Tbk. under the auspices of Indofood Nutrition (for baby food division formerly known as PT Gizindo Prima Nusantara until the merger in 2010). Division of Nutrition & Special Foods was formed to help meet the nutritional needs of children Indonesia, through the provision of nutritious food products for infants and toddlers, as well as nutritious milk drink for pregnant women and nursing mothers.This research was conducted by analyzing the factors that influence purchasing decisions pap Promina with variable influence of marketing communications, brand trust and brand equity. This research by developing a theoretical model by proposing sauatu five hypotheses to be tested usingStructural Equation Model (SEM) as an analytical tool. Respondents of this research is all consumer buyers pap Careffour Promina in South Jakarta which amounted to 150 people.The results of data processing by using SEM to have met the theoretical model Godnessof Fit as follows: Value Chi Square = 255.588; df = 129; p = 5%; Probability = 0,000; GFI = 0.846; AGFI = 0,795; TLI = 0,959; CFI = 0.965; RMSEA = 0.081. The processing results can be stated that the model is feasible to use. The results of this study indicate that purchasing decisions can ditinggkatkan with marketing communications, brand trust and brand equity. Marketing communications and brand equity as well as trust high brand will influence purchasing decisions pap Promina in the Carrefour area of South Jakarta.
ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG) Rahman, Fazlur; Sufian, Syuhada; Yuniawan, Ahyar
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 1 (2018): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4.61 KB) | DOI: 10.14710/jspi.v17i1.79-88

Abstract

In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.
Co-Authors Afif Al Ansori, Afif Agus Naryoso S.Sos, M.Si, Agus Naryoso Akmalaputri, Arsyadany Ghana Al Tarom, Ilham Rizki Alfatha, Muhammad Yusuf Amie Kusumawardhani, Amie Ananda, Rizky Pratama Aprilia, Fonny Kusmita Ardianto, Prama Suryo Aulia Fitri Jayanti, Aulia Fitri Ayu Puspita, Isna Bagasghani, Iqbal S. Bintoro, Bintoro Brian Yudo Pratama Cahyo Kuncoroyekti, Priagung Huda Devyanadine, Devyanadine Dezar, Salsabila Dinata, Benny Martha Eko Adi Siswanto Fadhila, Ghea Ajrina Fatkurrozi, Muhammad Faturrahman, Satria Fazlur Rahman Fikri, Fajar Muhammad Filatrovi, Eldes Willy Firdhaus, Olwan Zakki Fuad Mas’ud Fuad Mas’ud Ghaniyyu Rahmani, Ghaniyyu Handayani, Nurina Putri Handoko, Priyo Adhi Hanuni, Nanang Hardiani, Wenefrida Ardhian ayu Hardiyanti, Neisha Harry Soesanto Hasmarini, Dwi Penny Helena Stefani Maria, Helena Stefani Hermaya, Zhara M. Hersugondo HESTI WULANSARI I Made Sukresna Idris Idris Idris Idris Indi Djastuti Intan Margiyawati Puspitayani, Intan Margiyawati Iqbal Arraniri Izzudin, Zalfa Nizar Jennyamor Ramadhani Junia Laksmanawati Kantirahayu, Dina Subekti Khairunisa, Jihan Khoirul Attiq Kurniawan, Hendy Kuswardhani, Epifaniga Lintang Laksmanawati, Junia Lilistigfaroh Rohmalia Maghfironsyah, Fadhil Alinurda Mahar Nur Sasongko, Mahar Nur Mas’ud, Fuad Mirwan Surya Perdhana Mirza Setyawan Ajiputra, Mirza Setyawan Muhammad Bulhanudin Muhdiyanto Muhdiyanto Munda, Agres Oktavia Nabiel Fadilla, Zulvan Naili Farida Nanang Kurniawan Nanang Wijaya Nisa’, Zuhrotun Nugraha, Nur Chaida Nurrahmawati, Choirisa Nurul, Hanan Oktavina Herdiani Priyanti, Oktavina Herdiani Pramesti, Fadiyah Indah Prasasti, Vivin Tri Prasetya, Sindhi Saraayu Prasetyo, Ahmad Fajar Prasetyo, Panggah Tuhu Pratama, Daffa Ikhlasul Pribadi Darmawan Insan, Pribadi Darmawan Priyanti, Indri Ayu Dani Puspita Sari, Septia Wahyuni Putra, Abellando Biyakto Putra, Kukuh Ramadhan Sukma Putri, Salsabiela Amanda Rahardja, Eddy Rahman, Aditya Nur Rahmawati, Putri Dwi Rama Difayoga, Rama Rianasta, Dzaki Raikhan Robertus Gita S.P., Robertus Rosalia Bina Pranata Putri, Rosalia Bina Pranata Rosaly Franksiska Rudi Suryo Kristanto Sakra Brahma Putra, Sakra Brahma Saputri, Lufiana Sari, Margaretha Ananda Nurachma Pravita Satria, Cecep Saptari Sonalia Setiawan, Raditya Setya Indah Isnawati Sheila Rizkylia Agusta, Sheila Rizkylia Silvia, Cindy Soegihono, Laura Fabiola Sugeng Wahyudi, Sugeng Suharnomo Suharnomo Sulistamtama, Muhammad Faried Sumunar, Tika Su’ada, Riva Syuhada Sufian Usman, Maulana Vicky Dwi Saputra Vini Wiratno Putri Wazzar Achmad, Affan Widya Ariska Sudrajat, Widya Ariska Wijaya, Nina Ariani Wulandari, Ambar Dwi Wulandari, Romadona Ayu Yanuar Chandra Aditia, Yanuar Chandra Yenti, Veny