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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ilmu Manajemen (JIM) JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Management Analysis Journal Jurnal Ilmiah Ekonomi Islam Scholaria: Jurnal Pendidikan dan Kebudayaan Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) Jurnal Surya Masyarakat Petra International journal of Business Studies (IJBS) Surya Abdimas Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Surya Masyarakat Indonesian Journal of Industrial Engineering & Management Journal of International Conference Proceedings Indonesian Management and Accounting Research Research Horizon Economic and Business Horizon
Ahyar Yuniawan
Faculty Of Economics And Business, Universitas Diponegoro, Semarang, Indonesia
Religion Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Research Horizon

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Theoretical Study of Green Human Resources Management and the Effect of Job Satisfaction on Employee Performance Prasetyo, Ahmad Fajar; Rahman, Aditya Nur; Bagasghani, Iqbal S.; Djastuti, Indi; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.279

Abstract

This theoretical study is a study to examine Green Human Resources Management practices among company employees. Despite much research on GHRM, there is no holistic model that addresses its impact on organizational, individual, and team performance. This research aims to examine 190 GHRM papers and build a holistic model in the application of the GHRM concept mediated by Job Satisfaction and its relationship to Employee Performance. Design/Methodology/approach through a literature review, this research analyzes related research results from various scientific disciplines relevant to the topic. The findings of this research found that the role of GHRM and job satisfaction are key success factors in creating good employee performance. Organizations need to implement GHRM, because this has an impact on employee satisfaction and increases employee job satisfaction to increase GHRM so that it can influence employee performance holistically. The limitation of this research is that it is only a literature review, it does not consider questionnaire surveys and workplace evaluations as future research opportunities. The originality/value of this research integrates theoretical studies regarding GHRM and job satisfaction which results in the importance of the company's role in human resource management practices in improving performance.
The Effect of eWOM on Social Media in Purchasing Decisions: Systematic Literature Review Khairunisa, Jihan; Saputri, Lufiana; Yuniawan, Ahyar; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.395

Abstract

This study examined, in some way, the Millennial and Z Generation's use of previously owned goods. Just a sprinkle of focus on eWOM, a topic not easily visible, has been made. This eWOM, just to clarify, stands for electronic word-of-mouth, a concept circulating on social network platforms that influences purchase choices. Eco-friendliness is under scrutiny in our current environment; therefore, the younger demographic's inclination is leaning towards purchasing secondhand items due to their green attributes. A survey of literature has been undertaken, which strangely uncovers observations like worries over the environment, the impact of society, and product quality judgment. These discoveries are somewhat correlated to information absorption and prospective buying inclination. One cannot ignore the finding relating to eWOM—that it holds a significant influence over the MZ Generation's transaction habits. Recommendations received from comrades or critiques present in the online realm assist in garnering trust and influencing their perspectives concerning product quality. Environmental awareness and the societal mark of approval bear significance in their decision-making process. Through grasping these layers of complexity, marketing strategies may need modification; most likely, it will promote better engagement with this MZ generation to encourage sustainable consuming practices.
The Effect of Intrinsic Motivation on Employee Performance: A Systematic Literature Review Sulistamtama, Muhammad Faried; Setiawan, Raditya; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.409

Abstract

This research was conducted is to analyse the influence of intrinsic motivation on employee performance through Systematic Literature Review. The main problem addressed in this study is how the analysis method and indicators of intrinsic motivation significantly affect employee performance. To answer these problems, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used with the help of Watase Uake tools to select and identify relevant journals. The study showed that intrinsic motivation plays an important role in improving employee performance, work engagement, and innovation in the work environment. Key findings include the importance of a supportive work environment, including autonomy, positive interpersonal support, servant leadership, and high-performance work systems that play a role in increasing intrinsic motivation and employee productivity. In addition, cultural values and aspects of spirituality are shown to be significant mediators in the relationship between intrinsic motivation and performance, especially in certain contexts. This study offers a comprehensive view of the importance of management strategies that focus on intrinsic motivation to improve organizational performance and competitiveness across various industry sectors. This approach is expected to provide a basis for the development of more effective management policies in creating a work environment that is more effective for the organization.
Digital Marketing Strategy for Sustainable Performance of MSMEs: Literature Review Setiawan, Raditya; Prasetyo, Panggah Tuhu; Yuniawan, Ahyar
Research Horizon Vol. 5 No. 1 (2025): Research Horizon - February 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.1.2025.447

Abstract

The development of digitalization has opened up great opportunities for Micro, Small and Medium Enterprises (MSMEs) to improve business performance sustainably through the adoption of digital marketing strategies. The study explores key themes such as influence analysis methods, the role of digital marketing in improving performance, and the challenges MSMEs face in digital adoption. A systematic literature review methodology and thematic analysis of articles indexed in Scopus between 2020 and 2024 are used in this study. Selected studies that focus on the role of digital marketing strategies in improving the sustainable performance of MSMEs. The review followed PRISMA guidelines to ensure a comprehensive and unbiased selection of articles, with thematic analysis used in identifying key factors and trends in digital marketing approach relevant for MSMEs. The results advance our understanding of how digital marketing helps MSME sustainability, particularly in a market that is highly competitive. The study shows that the use of digital marketing, particularly through social media, digital advertising, these results provide practical insights for stakeholders to support the adoption of digital marketing in the MSME sector through policy support, financial assistance and technological training.
Co-Authors Afif Al Ansori, Afif Agus Naryoso Akmalaputri, Arsyadany Ghana Al Tarom, Ilham Rizki Alfatha, Muhammad Yusuf Amie Kusumawardhani, Amie Ananda, Rizky Pratama Aprilia, Fonny Kusmita Ardianto, Prama Suryo Aulia Fitri Jayanti, Aulia Fitri Ayu Puspita, Isna Bagasghani, Iqbal S. Bintoro, Bintoro Brian Yudo Pratama Cahyo Kuncoroyekti, Priagung Huda Devyanadine, Devyanadine Dezar, Salsabila Dinata, Benny Martha Eko Adi Siswanto Fadhila, Ghea Ajrina Fatkurrozi, Muhammad Faturrahman, Satria Fazlur Rahman Fikri, Fajar Muhammad Filatrovi, Eldes Willy Firdhaus, Olwan Zakki Fuad Mas’ud Fuad Mas’ud Ghaniyyu Rahmani, Ghaniyyu Handayani, Nurina Putri Handoko, Priyo Adhi Hanuni, Nanang Hardiani, Wenefrida Ardhian ayu Hardiyanti, Neisha Harry Soesanto Hasmarini, Dwi Penny Helena Stefani Maria, Helena Stefani Hermaya, Zhara M. Hersugondo HESTI WULANSARI I Made Sukresna Idris Idris Idris Idris Indi Djastuti Intan Margiyawati Puspitayani, Intan Margiyawati Iqbal Arraniri Izzudin, Zalfa Nizar Jennyamor Ramadhani Junia Laksmanawati Kantirahayu, Dina Subekti Khairunisa, Jihan Khoirul Attiq Kurniawan, Hendy Kuswardhani, Epifaniga Lintang Laksmanawati, Junia Lilistigfaroh Rohmalia Maghfironsyah, Fadhil Alinurda Mahar Nur Sasongko, Mahar Nur Mas’ud, Fuad Mirwan Surya Perdhana Mirza Setyawan Ajiputra, Mirza Setyawan Muhammad Bulhanudin Muhdiyanto Muhdiyanto Munda, Agres Oktavia Nabiel Fadilla, Zulvan Naili Farida Nanang Kurniawan Nanang Wijaya Nisa’, Zuhrotun Nugraha, Nur Chaida Nurrahmawati, Choirisa Nurul, Hanan Oktavina Herdiani Priyanti, Oktavina Herdiani Pramesti, Fadiyah Indah Prasasti, Vivin Tri Prasetya, Sindhi Saraayu Prasetyo, Ahmad Fajar Prasetyo, Panggah Tuhu Pratama, Daffa Ikhlasul Pribadi Darmawan Insan, Pribadi Darmawan Priyanti, Indri Ayu Dani Puspita Sari, Septia Wahyuni Putra, Abellando Biyakto Putra, Kukuh Ramadhan Sukma Putri, Salsabiela Amanda Rahardja, Eddy Rahman, Aditya Nur Rahmawati, Putri Dwi Rama Difayoga, Rama Rianasta, Dzaki Raikhan Robertus Gita S.P., Robertus Rosalia Bina Pranata Putri, Rosalia Bina Pranata Rosaly Franksiska Rudi Suryo Kristanto Sakra Brahma Putra, Sakra Brahma Saputri, Lufiana Sari, Margaretha Ananda Nurachma Pravita Satria, Cecep Saptari Sonalia Setiawan, Raditya Setya Indah Isnawati Sheila Rizkylia Agusta, Sheila Rizkylia Silvia, Cindy Soegihono, Laura Fabiola Sugeng Wahyudi, Sugeng Suharnomo Suharnomo Sulistamtama, Muhammad Faried Sumunar, Tika Su’ada, Riva Syuhada Sufian Usman, Maulana Vicky Dwi Saputra Vini Wiratno Putri Wazzar Achmad, Affan Widya Ariska Sudrajat, Widya Ariska Wijaya, Nina Ariani Wulandari, Ambar Dwi Wulandari, Romadona Ayu Yanuar Chandra Aditia, Yanuar Chandra Yenti, Veny