Article Per Year (5 Year)
p-Index From 2021 - 2026
3.602
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Foristek Widya Wacana : Jurnal Ilmiah RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) EQIEN - JURNAL EKONOMI DAN BISNIS FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Prosiding National Conference for Community Service Project Jurnal Patriot Research Fair Unisri Dinamika Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) Jurnal Pendidikan Dasar Borneo (Judikdas Borneo) Manajemen Kreatif Jurnal Jurnal Ekonomi Manajemen Akuntansi Jurnal Kabar Masyarakat Syakhshiyyah Jurnal Hukum Keluarga Islam Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Ilmiah Teknik dan Sains (JITS) Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ilmiah Nusantara Digital Innovation : International Journal Of Management Management Dynamics: International Journal of Management and Digital Sciences Global Economics: International Journal of Economic, Social and Development Sciences
Yusuf Yusuf
STMIK JAKARTA STI&K
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Pengaruh Terpenuhinya Hak dan Kewajiban Mahasiswa terhadap Terciptanya Civic Equality dalam Mata Kuliah Pendidikan Kewarganegaraan Maulida Faza; Yusuf Yusuf; Suparmi Suparmi
JURNAL ILMIAH NUSANTARA Vol. 3 No. 1 (2026): Jurnal Ilmiah Nusantara Januari 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i1.8033

Abstract

This article examines the impact of fulfilling students' rights and responsibilities on citizenship equality in Civic Education using a qualitative approach. The study emphasizes the importance of balancing rights, such as access to fair education, and responsibilities, such as academic discipline, to create an inclusive academic atmosphere. Civic Education plays a role in instilling principles of nationality, democracy, and human rights, supporting equality in citizenship, particularly for marginalized groups. Students who understand the value of equality through Civic Education are predicted to become critical and responsible citizens, contributing to social justice and democracy.
The Effect of Brand Equity and Marketing Mix on Purchase Decisions for Current Franchise Beverage Products in Gorontalo City Using the Structural Equation Modeling Method Yusuf Yusuf; Abdul Rasyid
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.58

Abstract

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.
Co-Authors Abd. Kadir Ali Abdul Rasyid Abdul Syahid Agustinus Kali Andriantony Andriantony Anita Trisiana Annisa Meilyani Ariawan, Ariawan Arya Eka Saputra Asep Suherman Asep Suherman Azizatun Hafizah damianus agus sido Dany Satria Aji Dewi Gilang Dimas Faqih Rosyidin Elma Astutie Ema Butsi Prihastari Ratna Widyaningrum, Ema Butsi Prihastari Eny Latifah, Eny Erlita Kharisma Sari Felix Leonardo Feny Wenilya Fitriyah Astri Harahap, Muhammad Ikhsan Inggis Mialiawati Iriyani Abd. Kadir Jamaludin Yusuf Junnestine Junnestine Kemas Moh Ade Isnaeni Lukman Anthoni M. Riski Adi Wijaya Marisa Shermia Nandha Maulida Faza Melna Caintan Mihmu Mihmu Mirza Adiwarman Muh Fakhrul Kamal Muhammad Romdony MUHAMMAD TAUFIK Niken Tri Prasetyowati Nouvel Zabidi Pandu Kresnapati Ramadhani Puji Astutik Revi Nauval Ilhansyah Richard Ardian Yaputra Rini Puji Rahayu Roby Cahyadi Ryo Kusnadi Siti Supeni sri sudiarti Sugiaryo Sugiaryo Suparmi Suparmi Suwandi S. Sangadji Triwulandari Nehru Putri Widyastutik Yuliana Yowa Tangu Yulius S. Pirade