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Journal : Neraca

PENGARUH EMPLOYER BRANDING, MEDIA SOSIAL, DAN PERSEPSI TERHADAP NIAT MELAMAR KERJA PADA INDUSTRI STARTUP Purwanto, Teguh; Salamah, Nailis; Yusuf, Muh
Neraca Vol. 19 No. 1 (2023): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v19i1.1498

Abstract

This research aims to determine the effect of employer branding, social media, and perceptions on job application intentions in the startup industry. The research method used is quantitative research method. The population used in this research was 541 students of Universitas Muhammadiyah Pekajangan Pekalongan. The sample used was 94 students using purposive sampling technique. Data collection techniques were carried out by distributing questionnaires and literature studies. The analysis technique used in this research is multiple linear regression analysis using the SPSS version 22 programme. The results of this research indicate that employer branding partially has no significant effect on job application intentions. Social media partially has a significant influence on job application intentions. Perception partially has a significant influence on job application intentions. Employer branding, social media, and perceptions simultaneously have a significant effect on job application intentions.
Co-Authors Abdi Abdi, Abdi Abdul Kadir Acabin, Acabin Aco Wahyudi Efendi Ade Putra Ahmad Romdhoni Fauzan Karil Alam, Mikala Faza Alisyahbana, Takdir Amir Muhiddin, Amir Amir, Muhammad Ananda Dhea Retno Astrini Andi Rosdianti Razak, Andi Rosdianti Anwar Parawangi, Anwar Ardinugraha, Yudhystira Arif Rahman Asiza, Nur Basmar, Muh. Fahmi Burhan Burhan, Burhan Dewi ANGGRAENI Elis Indrayanti Fachruddin, Sutiyana Fahirah, Yasmin Nurul Fitriani, Andi Hamzah, Hamsiah Hanjaya, Rayen Harmini, Widyawati Harnita, Ayu Haslinda Haslinda, Haslinda Hasni Hasni Hasni Kasim, Hasni Imran, A Indradewa, Rhian Irawan, Heri Irwan Irwan Jaelan Usman, Jaelan kambolong, makmur kambolong, makmur kambolong, makmur kambolong, makmur kambolong, makmur Karsadi, Karsadi Kunarso Kunarso Lilik Maslukah Luzan, Irwan Faisal Maali, Amanah Mappamiring Mappamiring Marselino, Frendy Mas'ud Muhammadiah Masrul Melamba, Nur Intan Melinda, Hastina Misnawati Misnawati Muhammad Helmi Muhammad Zainuri Munifatul Izzati Mustakim Mustakim Mustamin Mustamin Musyarrifa, Izzatul Natalya, Natalya NUR SELO WASI, NUR SELO Nurfadillah Nurfadillah Nurul Chairany Patmawati Patmawati, Patmawati Pratama, Dhika Rino Purwanto, Teguh RACHMAT RACHMAT Rahman Rahman Ramadani, Fitrah Ramli, Hajra Reni, Wa Ode Rinding, Rinding S Haruna, Putri Sahni Safitri, Novia Salamah, Nailis Saleh, Muh Saputro, Rizky Wahyu Sarpan, Dirnawati Setyaningrum, Happy Ayu Sri Agustina, Sri Sri Redjeki Sri Yulina Wulandari Sumarwan Sumarwan, Sumarwan Syahbuddin Syahbuddin Syahri Nehru Husain, Syahri Nehru Taslin, Sabri Taslin, Taslin Utha, Arifin Wa Ode Hijrah, Wa Ode Wahyudi Efendi, Aco Yusdar Yusdar, Yusdar Zubran, Azan Zuhria, Wa Ode