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All Journal JURNAL HERITAGE Waca Cipta Ruang: Jurnal Ilmiah Desain Interior Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI JAIM (Jurnal Abdi Masyarakat) International Journal of Engineering, Science and Information Technology Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Journal of Management and Digital Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jomantara International Journal of Art and Culture APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Desain
Ngurah Gede Dwi Mahadipta
Institut Desain Dan Bisnis Bali
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Implementasi Strategi Social Media Marketing Dan Marketing Mix 4P Pada Umkm Dapur Yura Di Desa Baturiti Terhadap Kinerja Penjualan Yusuf Stefanus; Ngurah Gede Dwi Mahadipta; Putu Yogi Agustia Pratama; Nukke Sylvia
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13656

Abstract

MSMEs are Micro, Small and Medium Enterprises. According to the law, MSMEs are divided into several parts, namely Micro Enterprises, Small Enterprises and Medium Enterprises. MSMEs have an important role in the Indonesian economy. As an MSME actor, of course, he hopes that MSMEs can run stably and can achieve good profits. To maintain the stability of MSMEs and achieve profits, the right Marketing Strategy is needed with the aim of increasing sales performance and increasing brand awareness. In today's digital era, Marketing Strategies that can be applied include Social Media Marketing and the 4P Marketing Mix. With the use of the right Marketing Strategy, MSME players can achieve Sales Targets. Based on these problems, the purpose of this Experimental Research is to increase knowledge and understanding of the importance of the right Marketing Strategy to Improve Sales Performance, and with this Experimental Research, researchers can compare the success rate of an MSME that uses the Right Marketing Strategy with MSMEs that do not use the Right Marketing Strategy.
Integration of Tri Hita Karana and Sustainable Design for Creative Tourism Villages: Spatial Models in Bongkasa Pertiwi Village Gede Eri Sumantara; Ngurah Gede Dwi Mahadipta; I Kadek Pranajaya
Jomantara Indonesian Journal of Art and Culture Vol. 6 No. 02 (2026): Vol. 6 No. 2 July 2026
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jijac.v6i02.51183

Abstract

The village of Bongkasa Pertiwi has significant potential for cultural tourism and the creative economy; however, the area's spatial planning, circulation, facilities, and sanitation are not yet optimal, thereby reducing the quality of the tourist experience and the destination's competitiveness. Furthermore, there is currently no tourism village design model that integrates the Tri Hita Karana philosophy with spatially measurable sustainability indicators. This study aims to formulate a creative tourism area design model based on eco-cultural sustainable design. The method used is design research employing the Glass Box approach, combined with spatial analysis, behavioral mapping, tropical climate analysis, and area utility evaluation. The research results show an increase in circulation efficiency of approximately 30%, the provision of green open spaces covering approximately 40% of the area, a reduction in stormwater runoff of approximately 35%, and an increase in public facility capacity of approximately 25%. This study produces a Tri Hita Karana-based spatial strategy model that supports the development of sustainable, adaptive, and locally-rooted cultural tourism villages. The village of Bongkasa Pertiwi has significant potential for cultural tourism and the creative economy; however, the area's spatial planning, circulation, facilities, and sanitation are not yet optimal, thereby reducing the quality of the tourist experience and the destination's competitiveness. Furthermore, there is currently no tourism village design model that integrates the Tri Hita Karana philosophy with spatially measurable sustainability indicators. This study aims to formulate a creative tourism area design model based on eco-cultural sustainable design. The method used is design research employing the Glass Box approach, combined with spatial analysis, behavioral mapping, tropical climate analysis, and area utility evaluation. The research results show an increase in circulation efficiency of approximately 30%, the provision of green open spaces covering approximately 40% of the area, a reduction in stormwater runoff of approximately 35%, and an increase in public facility capacity of approximately 25%. This study produces a Tri Hita Karana-based spatial strategy model that supports the development of sustainable, adaptive, and locally-rooted cultural tourism villages.
Futuristic Design Based on Sustainable Culture and Creative Economy: Material Technology Innovation in Commercial Buildings I Kadek Pranajaya; Ngurah Gede Dwi Mahadipta; Ni Made Emmi Nutrisia Dewi; Made Eka Wijaya
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1371

Abstract

 The integration of futuristic design with sustainable culture and the creative economy offers a transformative paradigm in the development of commercial architecture. This study examines the Dekkson Knowledge Shop as a case study to explore how material technology innovation can address environmental challenges while reinforcing cultural identity and strengthening market competitiveness. Employing a qualitative descriptive method, the research utilizes field observations, in-depth interviews, and documentation analysis to investigate the application of high-performance materials and their interpretation within architectural narratives. The findings highlight that the use of eco-friendly composite panels, fiber-cement boards, and adaptive lighting systems not only enhances energy efficiency and durability but also embeds Balinese cultural values within a futuristic aesthetic framework. A key novelty of this research lies in positioning material technology as a narrative medium that connects modern innovation with cultural sustainability, rather than perceiving it solely as a structural element. This integration enriches user experience, strengthens brand identity, and supports the creative economy by transforming architectural design into a cultural and economic asset. Furthermore, the study proposes a replicable design model for future commercial projects that harmonizes sustainable material innovation with local narratives. The model provides both theoretical contributions to architectural discourse and practical strategies for sustainable design practices applicable in a global context. Through this approach, the research underscores the importance of balancing technological advancement with cultural preservation, thereby establishing commercial architecture as a medium for sustainable innovation, cultural continuity, and economic resilience.
Co-Authors A.A Gde Tugus Hadi Iswara Agung Kepakisan Mandala, I Gusti Ngurah Ambarawati, Ida Ayu Oka Baur, Kim Bohm, Fabian Cahyono, Irfan Dewa Ayu Putu Ratih Permata Putri Dion Eko Prihandono Emilika Budi Lestari, Ni Putu Gede Eri Sumantara Giri, Kadek Risna Puspita I Nyoman Larry Julianto I Putu Angga Wijaya I Putu Gede Suyoga I Wayan Januarta Junior, Jacinto Oliveira Kadek Melva Dilla Utami Karisyati, Ni Putu Lovas, Tibor Made Eka Wijaya Morgana, Zulfa Azka Ni Made Emmi Nutrisia Dewi, Ni Made Ni Made Sri Wahyuni Trisna Ni Made Sri Wahyuni Trisna Ni Made Yulistiani Ni Putu Emilika Budi Lestari Nukke Sylvia PARAMITA, Ni Kadek Ayu Pradnya Pradnya Paramita, Ni Kadek Ayu Pranajaya, I Kadek Prasetya, Guntur Nanda Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Pratama, Putu Yogi Agustia Princess Slyny Audrey Putu Yogi Agustia Pratama Putu Yudha Asteria Putri Rahayu, Ni Nyoman Sri Sintia Dewi, Ni Kadek Tarisa Sudrajat, Kadek Suprihatin, Yeni Utami, Ni Kadek Yuni Vita Wulansari WIBAWA, Ida Bagus Surya Wicaksana, GDA WICAKSANA, Gede Dharma Arya Wika Artawan, I Kadek WIRATAMA, Dhanendra Yogantari, Made Vairagya Yusuf Stefanus