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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Salwatuna: Jurnal Pengabdian Kepada Masyarakat JURNAL ESA Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Maliyah : Jurnal Hukum Bisnis Islam DEVELOPMENT : Journal of Community Engagement Jurnal Manajemen Dakwah Adl Islamic Economic Al-Idarah : Jurnal Manajemen dan Bisnis Islam Innovative: Journal Of Social Science Research Multazam : Jurnal Manajemen Haji dan Umrah Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat JSE: Jurnal Sharia Economica Iltizamat : Journal Of Economic Sharia Law and Business Studies Indonesian Journal of Education and Social Studies Iltizam : Jurnal Ekonomi dan Keuangan Islam IJED: International Journal of Economy Development Research I'thisom: Jurnal Ekonomi Syariah Alkasb: Journal of Islamic Economics International Journal of Multidisciplinary Reseach HARAMAIN : Jurnal Manajemen Bisnis IZZI: Jurnal Ekonomi Islam
Zainur Ridho
Sekolah Tinggi Ekonomi Dan Bisnis Islam Badri Mashduqi Probolinggo, Jawa Timur, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI PEMASARAN SYARIAH PADA UMKM KULINER Zainur Ridho; Abdul Mannan
IZZI: Jurnal Ekonomi Islam Vol. 3 No. 3 (2023): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Abstract

This study aims to analyze the Islamic marketing strategy applied in the culinary MSME "Mie Pangsit" owned by Mr. H. Wahet in Randumerak Village, Paiton District, Probolinggo Regency. Using a descriptive qualitative approach, this research explores marketing practices, business management, and the implementation of Islamic business values in the daily operations of the enterprise. The findings reveal that the Islamic marketing strategy is reflected through honesty in transactions, responsibility for product quality, affordable pricing, and fair service delivery. The owner consistently practices spiritual values such as charity, almsgiving, and zakat, which contribute to the sustainability and blessing of the business. The implementation of Islamic business principles—such as honesty (sidq), trustworthiness (amanah), justice (‘adl), and benevolence (ihsan)—has strengthened consumer trust and improved long-term business resilience. The study concludes that integrating syariah values into marketing management can serve as an effective strategy to enhance the competitiveness of traditional culinary MSMEs.
SERVICE MANAGEMENT STRATEGY AND UMRAH SERVICE QUALITY AS DRIVERS OF PILGRIM SATISFACTIONAT PT. DARUL ARQAM PROBOLINGGO Ridho, Zainur; Rohmatillah, Layli; Filda Nuriah A’yun
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 5 No. 2 (2025): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v5i2.11459

Abstract

This study examines the service management strategies of PT. Darul Arqam Travel and Tour Kraksaan Probolinggo in enhancing Umrah pilgrims’ satisfaction. Using a qualitative phenomenological approach, data were obtained through observation, interviews, and documentation. The findings indicate that PT. Darul Arqam improves service quality through employee recruitment and training, transparent communication, continuous supervision, and responsive customer service. Despite being a new company, it has successfully built trust and loyalty among pilgrims. Challenges remain, including limited resources, operational complexity, and managing expectations. Strengthening training programs, improving complaint handling, and utilizing digital technology are recommended. Effective service management strategies are essential for improving service quality and increasing pilgrim satisfaction.
Comparison of the influence of influencer marketing and affiliate marketing on digital consumer purchasing decisions Wilda Tul Uluf; Abdullah Yaqin; Zainur Ridho; Mohammad Muzaki; Mokhamad Yaurizqika Hadi
Alkasb: Journal of Islamic Economics Vol. 4 No. 2 (2025)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v4i2.641

Abstract

This research conducts a comparative analysis of how influencer marketing and affiliate marketing impact digital consumer purchasing behavior in today's social media-dominated landscape. As digital technologies advance and social media usage grows exponentially, businesses are increasingly adopting these platform-based marketing approaches to engage target audiences. Employing qualitative methodology through systematic literature review (SLR), the study examines secondary data from academic publications and relevant sources. Findings reveal that influencer marketing demonstrates greater effectiveness in establishing consumer trust and emotional connections, leveraging influencers' perceived credibility and personal rapport with their audience. Conversely, affiliate marketing proves more efficient in driving direct conversions while maintaining cost-effectiveness through its incentive-based structure. Each approach offers distinct advantages that can be strategically deployed based on specific market segments and product characteristics. The study emphasizes the need for flexible, integrated digital marketing strategies, proposing synergistic implementation of both methods. These insights equip businesses with valuable guidance for formulating marketing policies that harness the complementary strengths of both strategies to enhance competitiveness in the global digital marketplace.
Peningkatan Strategi Pemasaran Syariah Dan Gerakan Sadar Halal Pada Masyarakat Pelaku UMKM Ridho, Zainur; Siti Aisyah; Inayah Swasti Ratih; Nuriawati
Salwatuna : Jurnal Pengabdian Masyarakat Vol 5 No 3 (2025): Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59106/salwatuna.v5i3.371

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku UMKM Mahkota Jamur dalam menerapkan strategi pemasaran syariah dan gerakan sadar halal guna memperkuat daya saing dan keberlanjutan usaha. Metode yang digunakan adalah pendampingan partisipatif yang melibatkan empat tahapan kegiatan, yaitu: persiapan, pelatihan, pendampingan lanjutan, dan evaluasi. Materi pengabdian meliputi pelatihan etika pemasaran syariah, manajemen promosi halal, serta pendampingan proses sertifikasi halal bekerja sama dengan LPPOM MUI dan Dinas Koperasi Kabupaten Probolinggo. Hasil kegiatan menunjukkan bahwa pelaku UMKM mulai menerapkan strategi pemasaran digital berbasis nilai-nilai Islam melalui media sosial dengan promosi yang jujur, transparan, dan beretika. Selain itu, upaya pendaftaran sertifikasi halal mulai dilakukan untuk memperkuat citra dan kepercayaan konsumen. Kegiatan ini berdampak positif terhadap peningkatan omzet, reputasi, serta kepercayaan konsumen terhadap produk jamur tiram. Penerapan integrasi antara pemasaran syariah dan kesadaran halal terbukti memperkuat nilai keberkahan dan keberlanjutan usaha. Sebagai tindak lanjut, direkomendasikan pembentukan Komunitas UMKM Halal Pajarakan sebagai wadah penguatan dan pendampingan berkelanjutan bagi pelaku UMKM di wilayah tersebut.
INOVASI KEMANDIRIAN EKONOMI MELALUI KOPONTREN DI PONDOK PESANTREN AL-MASHDUQIAH Zainur Ridho; Firda Amelia Putri; Nur Iftah Maufida; Nurin Sakinati Baroroh
IZZI: Jurnal Ekonomi Islam Vol. 4 No. 3 (2024): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Abstract

Penelitian ini mengkaji  manajemen inovasi melalui Koperasi Pondok Pesantren (Kopontren) di Pondok Pesantren Al-Mashduqiah, Kraksaan, Probolinggo, sebagai upaya mewujudkan kemandirian ekonomi pesantren dan pemberdayaan masyarakat sekitar. Menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi, hasil penelitian menunjukkan bahwa inovasi Kopontren meliputi pembentukan unit usaha diversifikasi (seperti produksi tahu, roti, simpan pinjam, grosir, toko, barber shop, dan wartel), pelatihan keterampilan kewirausahaan, penerapan prinsip ekonomi syariah, kemitraan strategis, pengalokasian keuntungan untuk pendidikan dan sosial, serta peningkatan manajemen profesional dengan melibatkan alumni. Inovasi ini berhasil meningkatkan pendapatan santri dan alumni hingga 30%, partisipasi masyarakat 40%, serta menciptakan multiplier effect melalui usaha mikro. Keberhasilan didukung oleh kepemimpinan visioner dan sinergi komunitas, meskipun menghadapi tantangan keterbatasan modal dan kapasitas manajerial. Model Kopontren Al-Mashduqiah direkomendasikan sebagai inspirasi bagi pesantren lain untuk membangun ekonomi syariah yang inklusif dan berkelanjutan
STRATEGY TO INCREASE PUBLIC CONFIDENCE IN ATTRACTING UMRAH PILGRIMAGES Zainur Ridho; Farida dewi; Nadila vega
IZZI: Jurnal Ekonomi Islam Vol. 5 No. 1 (2025): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Abstract

As time goes by, building a service business can be said to have very bright prospects, especially in line with changing consumer patterns that are increasingly diverse and prioritize convenience. A strategy consists of several tactics. Strategies are general, fundamental, and long-term, compared to tactics, which are more specific, operational, and short-term plans. Strategy aligns with the development of the concept of strategic management, which is not simply defined as a means to achieve a goal.Trust is closely related to religion, but its scope is broader.Increasing public trust in attracting pilgrims to register with PT Qiblatain travel is a crucial step to expand reach and increase customer numbers. This includes providing clear information, such as package prices, facilities, and registration requirements, clearly and transparently. Good and friendly service is also essential for providing services to PT Qiblatain pilgrims. By implementing a strategy that focuses on information transparency, service quality, legality, education, digital marketing, attractive promotions, and community development, PT Qiblatain can build a strong reputation in the eyes of the public.
Integrasi Manajemen Dan Etika Bisnis Islam Dalam Layanan Ibadah Umrah Ridho, Zainur; Mochammad Ilham Hidayat; Taufiqur Rahman
Iltizam : Jurnal Ekonomi dan Keuangan Islam Vol. 1 No. 2 (2024): Iltizam : Jurnal Ekonomi dan Keuangan Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/iltizam.v1i2.4422

Abstract

This study aims to examine more deeply the service management and Islamic business ethics that exist at PT Nur Haramain mulia. The method used is descriptive qualitative, for research data collection includes observation, interviews, documentation. The results of this study indicate that PT Nur Haramain Mulia has an important task in serving pilgrims in making passports, providing rituals and the existence of mentors who are always there to make the Umrah worship of the jammah successful both in the country and in the holy land. Supporting factors and inhibiting factors must exist in an institution, some of the supporting factors in travel are adequate facilities and infrastructure, having many channels or enough cooperating parties to make PT. Nur Haramain Mulia Survive. And one of the inhibiting factors is that many pilgrims are from ordinary people who do not understand much about making passports and other files.
MANAGEMENT OF DIGITAL-BASED MARKETING STRATEGY IN INCREASING THE QUANTITY OF UMRAH PILGRIMS OF PT ARUDAM 99 PROBOLINGGO BRANCH Zainur Ridho; Muhammad Jalaluddin Assayuthy
Al-Idarah Vol 6 No 1 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i1.103-115

Abstract

The purpose of this research is to examine the digital marketing strategies used by PT. Arudam 99 Cabang Probolinggo to increase the quantity of umrah participants. The approach used in this research methodology is descriptive qualitative, with the title "Digital-Based Marketing Strategies in Increasing the Quantity of Umrah Participants at PT. Arudam 99 Cabang Probolinggo." This study aims to gather information about the digital marketing strategies implemented at PT. Arudam 99 Cabang Probolinggo. Since this research employs a qualitative approach and includes direct observation, the results are presented in an analytical-descriptive manner, consisting of written words from the responses of individuals observed, particularly regarding the digital-based marketing strategies aimed at increasing the quantity of umrah participants at PT. Arudam 99 Cabang Probolinggo. The research findings indicate that PT. Arudam 99 Cabang Probolinggo has effectively implemented digital marketing in its umrah promotions, especially on social media platforms like Facebook. However, there are shortcomings in its Instagram and website presence.
Co-Authors Abdul Mannan Abdullah Yaqin Achmad Basofitrah Aminah, Faiqotul Assayuthy, Muhammad Jalaluddin Basofitrah, Achmad Chanif, Moch Ibnu Elisa kurrotun nada Elizatun, Elizatun Farida dewi Fasihul Lisan Filda Nuriah A’yun Firda Amelia Putri Fithri, Naylal Hamdah Marzuqotun Kamilah Hidayat, Mochammad Ilham Himami Firdausi Inayah Swasti Ratih Inayah Swasti Ratih Jannah, Faiqotul Layli Rohmatillah Maidah Sufiani Misbahul Ulum Mochammad Ilham Hidayat Moh Ainur Rizqi Moh. Affan Mohammad Muzaki Mokhamad Yaurizqika Hadi Muhammad Jalaluddin Assayuthy Nadila vega Nur Iftah Maufida Nuriawati Nurin Sakinati Baroroh Nurul Ajizah Ratih, Inayah Swasti Riska Wardatul Jannah Rohmatillah, Layli Romadhan, M Rifki Romadhan, Muhammad Rifki Samsul Hadi Siti Aisyah Siti Aisyah Siti Raudatul Firdausiyah Taufiqur Rahman Wilda Tul Uluf