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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Salwatuna: Jurnal Pengabdian Kepada Masyarakat ESA Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Maliyah : Jurnal Hukum Bisnis Islam DEVELOPMENT : Journal of Community Engagement Jurnal Manajemen Dakwah Adl Islamic Economic Al-Idarah : Jurnal Manajemen dan Bisnis Islam Innovative: Journal Of Social Science Research Multazam : Jurnal Manajemen Haji dan Umrah Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat JSE: Jurnal Sharia Economica Iltizamat : Journal Of Economic Sharia Law and Business Studies Indonesian Journal of Education and Social Studies Iltizam : Jurnal Ekonomi dan Keuangan Islam IJED: International Journal of Economy Development Research I'thisom: Jurnal Ekonomi Syariah Alkasb: Journal of Islamic Economics International Journal of Multidisciplinary Reseach HARAMAIN : Jurnal Manajemen Bisnis IZZI: Jurnal Ekonomi Islam Jurnal Hubungan Internasional Peradaban (JHIP)
Zainur Ridho
Sekolah Tinggi Ekonomi Dan Bisnis Islam Badri Mashduqi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peningkatan Strategi Pemasaran Syariah Dan Gerakan Sadar Halal Pada Masyarakat Pelaku UMKM Zainur Ridho; Siti Aisyah; Inayah Swasti Ratih; Nuriawati
Salwatuna : Jurnal Pengabdian Masyarakat Vol 5 No 3 (2025): Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59106/salwatuna.v5i3.371

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku UMKM Mahkota Jamur dalam menerapkan strategi pemasaran syariah dan gerakan sadar halal guna memperkuat daya saing dan keberlanjutan usaha. Metode yang digunakan adalah pendampingan partisipatif yang melibatkan empat tahapan kegiatan, yaitu: persiapan, pelatihan, pendampingan lanjutan, dan evaluasi. Materi pengabdian meliputi pelatihan etika pemasaran syariah, manajemen promosi halal, serta pendampingan proses sertifikasi halal bekerja sama dengan LPPOM MUI dan Dinas Koperasi Kabupaten Probolinggo. Hasil kegiatan menunjukkan bahwa pelaku UMKM mulai menerapkan strategi pemasaran digital berbasis nilai-nilai Islam melalui media sosial dengan promosi yang jujur, transparan, dan beretika. Selain itu, upaya pendaftaran sertifikasi halal mulai dilakukan untuk memperkuat citra dan kepercayaan konsumen. Kegiatan ini berdampak positif terhadap peningkatan omzet, reputasi, serta kepercayaan konsumen terhadap produk jamur tiram. Penerapan integrasi antara pemasaran syariah dan kesadaran halal terbukti memperkuat nilai keberkahan dan keberlanjutan usaha. Sebagai tindak lanjut, direkomendasikan pembentukan Komunitas UMKM Halal Pajarakan sebagai wadah penguatan dan pendampingan berkelanjutan bagi pelaku UMKM di wilayah tersebut.
USAHA TANI TEMBAKAU UNTUK PENINGKATAN KESEJAHTERAAN KELUARGA ISLAMI PETANI TEMBAKAU DI DESA RANDUMERAK KECAMATAN PAITON KABUPATEN PROBOLINGGO Faiqotul Aminah; Zainur Ridho
ESA Vol 6 No 1 (2024): FEBRUARI
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v6i1.87

Abstract

Agriculture is crucial to Indonesia's economy, serving as a cornerstone for food security and sovereignty. Despite this, agricultural livelihoods have not significantly improved living standards in Indonesia's fertile lands. As one of the six major commodities, tobacco holds a strategic position in Indonesia's industry and exports, particularly to European countries. This research focuses on Probolinggo, a East Java regency known for producing high-quality tobacco. Despite the higher prices of tobacco in this region, the economic conditions of tobacco farmers are not always prosperous. Tobacco farming in Probolinggo has faced losses in recent years. The village of Randumerak, with a majority of its population engaged in tobacco farming, is the research subject to explore the household welfare levels of tobacco farmers. Various issues, such as the religious prohibition on smoking, the Tobacco Bill, and product price fluctuations prompt the study. Tobacco farmers in Randumerak face uncertainty and anxiety, especially during the tobacco planting season. This research aims to measure the household welfare levels of tobacco farmers, focusing on income and social conditions. By understanding these conditions, it is hoped that solutions or strategies can be identified to enhance the welfare of tobacco farmers amidst economic dynamics and regulatory changes related to tobacco.
Co-Authors Abdul Ghafur Abdul Mannan Abdul Mujib Abdullah Yaqin Ali Muhammad Assayuthy, Muhammad Jalaluddin Basofitrah, Achmad Chanif, Moch Ibnu Elisa kurrotun nada Elizatun, Elizatun Faiqotul Aminah Faiqotul Jannah Farida dewi Fasihul Lisan Filda Nuriah A’yun Firda Amelia Putri Fithri, Naylal Hamdah Marzuqotun Kamilah Hidayat, Mochammad Ilham Himami Firdausi Himami Firdausi Inayah Swasti Ratih Inayah Swasti Ratih Layli Rohmatillah Maidah Sufiani Misbahul Ulum Mochammad Ilham Hidayat Moh Ainur Rizqi Moh. Affan Mohammad Muzaki Mokhamad Yaurizqika Hadi Muhammad Jalaluddin Assayuthy Muhammad Jamaluddin Muhammad Rifki Romadhan Nadila vega Nur Iftah Maufida Nuriawati Nurin Sakinati Baroroh Nurul Ajizah Riska Wardatul Jannah Rohmatika, Fiya Ainur Rohmatillah, Layli Romadhan, M Rifki Romadhan, Muhammad Rifki Samsul Hadi Siti Aisyah Siti Aisyah Siti Raudatul Firdausiyah Taufiqur Rahman Wilda Tul Uluf