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All Journal Jurnal Pendidikan Sosiologi dan Humaniora S2 Pendidikan Ekonomi Value Added: Majalah Ekonomi & Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Pendidikan Ilmu Sosial JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Humaniora Jurnal Public Policy Soedirman Economics Education Journal Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ilmu Manajemen Profitability Journal of Innovation in Educational and Cultural Research Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Bisnis dan Manajemen (JBM) Jurnal Bisnis dan Kewirausahaan JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Mamangan Social Science Journal Economos : Jurnal Ekonomi dan Bisnis Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Geosfera Indonesia Balance: Jurnal Ekonomi Krisnadwipayana International Journal of Management Studies
Mukhamad Zulianto
Pendidikan Ekonomi, Universitas Jember, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : soedirman economics education journal

 1 
IMPLEMENTATION OF THE CONTENT MARKETING STRATEGY BY SMJ BY MBOK JUDES BANYUWANGI TO INCREASE CUSTOMER ENGAGEMENT Nurcahya Ningsih, Rosita; Wahyuni, Sri; Zulianto, Mukhamad; Prasetyo, Hery
Soedirman Economics Education Journal Vol 5 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i1.8230

Abstract

Technological advances are an opportunity for the regional culinary industry to develop along with the development of marketing 4.0 which makes this culinary subsector more competitive. Social media marketing is one type of digital marketing that is often used by culinary business actors in promoting. One of them is by implementing content marketing. Based on the results of the study stated that the main purpose of content marketing strategy is to increase customer engagement. This research is a qualitative descriptive study conducted at the SMJ by Mbok Judes restaurant, Banyuwangi District, Banyuwangi Regency. This study uses a snowball sampling technique in determining informants. SMJ by Mbok Judes Banyuwangi generates customer engagement through consumer responses to content marketing which is mapped into 3 dimensions including cognitive, affective, and behavioral engagement. Cognitive involvement in the form of the level of consumer interest in the content and information from the content. Affective engagement is formed based on consumer enthusiasm and satisfaction with the content. Behavioral engagement is based on sharing and supporting content behavior.
Co-Authors Abdi Roni Pandiangan Aditya, Mega Cantik Putri Agustina, Elwin Dwi Ajeng Nurdiana Putri Amalina Mubarokah Amanda Ristriana Pattisinai Anis Afifah Anisa Ramadhanti Annisa Sari Aulia Devi Ramadhanty Badrus Sholeh Baehaqi Bejo Apriyanto Bimby Hidayat Cahyono, Habib Chandra Fauzi Damayanti Masduki DEWI MASRUROH Dewi Puji Astuti Djoko Widodo Dwi Herlindawati Edwina Nisrina Salsabila Efriyanto, Efriyanto Eka Putri, Septia Vindy Era Friyda Kumala Fithra Ramadian Ghufrani Rifqi, Imelda Gustriansyah, Edy Hadi Sasmito Hardiwahyuni, Chiska Harnovinsah Harnovinsah Hery Prasetyo, Hery Hety Mustika Ani Hilmi Ichwa Salam Iis Maulidah Ilham Alamsyah Irmadatus Sholekhah Istiqomatul Lailatufa Izza Maulida Joko Widodo Junaidi, Eko Wahyu Laili, Alfin Nur Lailiyah, Sitti Nur Lu'luil Hidayah Maftah, Milatul Miftakhul Wulandari Mita Lestari Mohammad Riki Efendi Mulyadi Mulyadi Munawar Thoharudin Nadya Cahya Umi Mashita Novelia Al-Raafi Rizki Adinda Sutrsino Nufilatul Hasanah Nur Rohmatus Sholihah Nurcahya Ningsih, Rosita Nurcahyani Nurcahyani, Nurcahyani Olivia Winda Ony Panjaitan Permana, Erwin Pudjo Suharso Pudjo Suharso Putri, Cynthia Nora Dwi Retna Ngesti Sedyati, Retna Ngesti Riang Puspitaningtias Rizki Febri Andika Hudori Rofiq Noorman Haryadi S Sukidin Sallenna Noya Putri Duanta Santoso, Sigit Sari, Nia Devita Sawiji, Hery septi nuristiqomah Sri Kantun Sri Wahyuni Sri Wahyuni Sri Wahyuni St. Afifatul Khoiriyah Sujadmi Sujadmi Sumardi . Triyono, Bambang Wiwin Hartanto Yushardi Yushardi Yushardi, Yushardi Zannah Habibi, Yusnia Nur