Articles
<![CDATA[Reference Group and Testimony as determinant on Interest of Buying Exploration Nmax Motorcycle ]]>
<![CDATA[Hary Firmansyah]]>;
<![CDATA[Riksa Wibawa, Gian]]>;
<![CDATA[Muhamad Pauzy, Depy]]>
<![CDATA[ Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya ]]>
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<![CDATA[Objectives – This purpose’s research to determine the influence of reference group and testimonial on interest of buying exploration both partially and simultaneously toward Nmax motorcycle users in Tasikmalaya City. Design/Methodology/Approach – This research used a purposive sampling size of 100 people from Nmax motorcycle users in Tasikmalaya City as the unit of analysis. Findings – The results of these research conclude that variable of reference group and testimony partially and simultaneously have a significant effect on intereset of buying exploration among Nmax motorcycle users in Tasikmalaya City. Conclusions and Implications - Reference Groups and Testimonials have a significant positive effect on Purchase Exploration Interest among Nmax motorbike users in Tasikmalaya City. For Nmax motorbike sellers in Tasikmalaya, they can increase the Reference Group and Testimonials to increase consumer interest in buying Nmax products.]]>
<![CDATA[Pengaruh Financial Literacy dan Financial Self-Efficacy terhadap Risky Credit Behavior dalam Penggunaan Paylater (Survei pada Mahasiswa di Kota Tasikmalaya) ]]>
<![CDATA[Ernawati Ernawati]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Gian Riksa Wibawa]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v2i6.1264
<![CDATA[This study aims to determine the effect of financial literacy and financial self-efficacy on risky credit behavior in using paylater (survey of students in tasikmalaya city). The method used in this research is a quantitative method through a survey approach. With a research sample of 100 students in Tasikmalaya City who use PayLater. The data used is using primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The results showed that financial literacy has a good assessment classification, financial self-efficacy has a good assessment and risky credit behavior has a good assessment classification for students in Tasikmalaya City who use PayLater. Simultaneously financial literacy and financial self-efficacy have a significant influence on risky credit behavior. Partially, financial literacy does not have a significant effect on risky credit behavior and financial self-efficacy has a significant effect on risky credit behavior in students in Tasikmalaya City who use PayLater.]]>
<![CDATA[PENGARUH PENGEMBANGAN KARIR DAN KOMITMEN TERHADAP PRESTASI KERJA PEGAWAI (Survei Pada Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Tasikmalaya) ]]>
<![CDATA[Khaerul Adyan]]>;
<![CDATA[Kusuma Agdhi Rahwana]]>;
<![CDATA[Gian Riksa Wibawa]]>
<![CDATA[ Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v8i9.5923
<![CDATA[Studi ini bermaksud buat mengenal serta menyelidiki asosiasi pengembangan profesi, komitmen serta penampilan fungsi pekerja di tugas pembelajaran serta peradaban Kabupaten Tasikmalaya. imbas pengembangan profesi serta komitmen kepada penampilan fungsi pekerja selaku simultan di tugas pembelajaran serta peradaban Kabupaten Tasikmalaya. imbas pengembangan profesi kepada penampilan fungsi pekerja selaku parsial di tugas pembelajaran serta peradaban Kabupaten Tasikmalaya serta imbas komitmen kepada penampilan fungsi pekerja selaku parsial di tugas pembelajaran serta peradaban Kabupaten Tasikmalaya. sistem yang di maanfaatkan dalam studi ini merupakan peninjauan dengan pendekatan deskriptif. Dengan ilustrasi studi 79 Aparatur biasa negeri selaku responden. keterangan yang di maanfaatkan merupakan mengenakan data pokok. perkakas analisa yang di maanfaatkan dalam studi ini merupakan regresi linier berganda dengan mengenakan aplikasi support SPSS type 25. Hasil percobaan memperlihatkan kalau pengembangan profesi punyai pengelompokan cakap, komitmen mempunyai pengelompokan cakap serta penampilan fungsi mempunyai pengelompokan amat cakap, selaku simultan membuktikan plastis yang dalam studi yakni pengembangan profesi serta komitmen mempengaruhi bermakna kepada penampilan fungsi pekerja pada tugas pembelajaran serta peradaban Kabupaten Tasikmalaya. semacam itu pula selaku parsial ada wibawa bermakna pengembangan profesi serta komitmen kepada penampilan fungsi pekerja. Kata Kunci : Pengembangan Karir, Komitmen, Prestasi Kerja.]]>
<![CDATA[Minat Investasi Saham Generasi Z Kota Tasikmalaya (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya) ]]>
<![CDATA[Susanti]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Gian Riksa Wibawa]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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<![CDATA[This study is one way that can be done to find out how Investment Knowledge, Risk Perception and Return influence Stock Investment Interest (Study on Students of the Faculty of Economics and Business, University of Perjuangan Tasikmalaya). The method used is a quantitative method with a survey approach. The population in this study were Generation Z students of the Faculty of Economics and Business, University of Perjuangan Tasikmalaya who were still active in 2020-2023 and with a reference year of birth from 1995-2010 (minimum age 17 years). With a research sample of 100 respondents. This sampling technique uses the Proportionate Stratified Random Sampling technique. The data obtained are primary data and secondary data. The analysis tool used is Multiple Linear Regression using SPSS Version 25. The results of the analysis show that Investment Knowledge, Risk Perception and Return simultaneously have a significant effect on Stock Investment Interest. Risk Perception and Return partially have a significant effect on Stock Investment Interest. While Investment Knowledge partially does not have a significant effect on Stock Investment Interest.]]>
<![CDATA[Pengaruh Integritas Dan Profesionalisme Terhadap Kinerja Pegawai Badan Pendapatan Daerah Kota Tasikmalaya ]]>
<![CDATA[Irma Andini]]>;
<![CDATA[Barin Barlian]]>;
<![CDATA[Gian Riksa Wibawa]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v2i4.1275
<![CDATA[This research was conducted to determine the Influence of Integrity and Professionalism on the Performance of Employees of the Local Revenue Agency of Tasikmalaya City. This study used a quantitative approach with Associative (Causal) research methods using data obtained directly through questionnaires distributed to 47 repondents. The technique used in this research is multiple linear regression. The results of the study indicate that: (1) Integrity and Professionalism simultaneously have a significant effect on Employee Performance: (2) Integrity partially has a significant effect on Employee Performance: (3) Professionalism partially has a significant effect on Employee Performance]]>
<![CDATA[Pengaruh Online Customer Review Dan Rating Terhadap Keputusan Pembelian Pengguna Marketplace Shopee Di Kota Tasikmalaya: Nita Sintia, Askolani, Gian Riksa Wibawa ]]>
<![CDATA[Sintia, Nita]]>;
<![CDATA[Askolani]]>;
<![CDATA[Wibawa, Gian Riksa]]>
<![CDATA[ Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jpm.v1i2.554
<![CDATA[ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh online customer review dan rating terhadap keputusan pembelian pengguna marketplace Shopee. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei kepada 100 responden yang berdomisili di Kota Tasikmalaya dan yang pernah menggunakan marketplace Shopee. Jenis data yang digunakana adalah data primer dan data skunder. Teknik analisis yang digunakan adalah regresi berganda. Hasil pengujian ini menunjukan bahwa online customer review dan rating berpengaruh signifikan baik secara simultan dan persial terhadap terhadap keputusan pembelian pengguna marketplace Shopee di Kota Tasikmalaya. ABSTRACT The purpose of this study was to determine the effect of online customer reviews and ratings on purchasing decisions of Shopee marketplace users. The research method used is a quantitative method with a survey approach to 100 respondents who live in Tasikmalaya City and who have used the Shopee marketplace. The types of data used are primary data and secondary data. The analysis technique used is multiple regression. The results of this test indicate that online customer reviews and ratings have a significant effect both simultaneously and individually on the purchasing decisions of Shopee marketplace users in Tasikmalaya City.]]>
<![CDATA[The Influence Of Educational Levels And Competencies On Work Productivity (Case Study of Karangjaladri Village Office Employees, Parigi District, Pangandaran Regency) ]]>
<![CDATA[Nurdiana, Dede]]>;
<![CDATA[Karmila, Mila]]>;
<![CDATA[Wibawa, Gian Riksa]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jema.v1i2.539
<![CDATA[Productivity is the smallest ratio of income and expenditure from the results of the expenditure process that takes place during production activities. This research was conducted with the aim of finding out the influence of education level and work productivity competency in the village partially or simultaneously. Research was conducted on employees at the Karangjaladri village office. This research sample used a survey with a saturated technique. Based on the results of the F test, the level of education and competency significantly influences work productivity. The results of the T test show that the level of education and competency partially influences employee performance significantly.]]>
<![CDATA[The Influence Of E-Commerce And Brand Image On Purchasing Decisions Scarlett Whitening Product (Survey Of Scarlett Whitening Consumers In Tasikmalaya) ]]>
<![CDATA[Nurbety, Saifa]]>;
<![CDATA[Sutrisna, Arga]]>;
<![CDATA[Wibawa, Gian Riksa]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jemba.v1i2.543
<![CDATA[This research aims to determine the influence of e-commerce and brand image on purchasing decisions for Scarlett Whitening product in Tasikmalaya. The analysis technique used was a quantitative method with a survey approach to 100 respondent in Tasikmalaya who had used Scarlett Whitening product. The types of data used are primary data and secondary data. The results of this test show that e-commerce has no significant effect and brand image has a significant effect on purchasing decisions for Scarlett Whitening in Tasikmalaya. ]]>
<![CDATA[The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya ]]>
<![CDATA[Hidayat, Indra Ahmad]]>;
<![CDATA[Lestari, Suci Putri]]>;
<![CDATA[Wibawa, Gian Riksa]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jemba.v1i2.587
<![CDATA[This research aims to determine the influence of price perception and service quality simultaneously or partially on purchasing decisions for consumers of Tengteng PD Kujang Jaya products. The method used in this research uses quantitative methods. With a research sample of 100 people as respondents. Sampling uses non-probability, precisely using purposive sampling. And the analytical method used is multiple linear regression analysis, the results of the regression equation are Y=11.623 + 0.120X1 + 0.434X2 + e. Based on the research results, it shows that Price Perception is classified as Very Good, Service Quality is included in the Very Good classification, and Purchase Decisions are included in the Very Good classification. The test results show that simultaneously Price Perception and Service Quality have a significant effect on Purchasing Decisions. Partially, price perception does not have a significant effect on purchasing decisions and service quality has a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada WIFT Indonesia (Survei Pada Konsumen Kemeja Wift Indonesia Tasikmalaya) ]]>
<![CDATA[Yuniawati Yuniawati]]>;
<![CDATA[Arga Sutrisna]]>;
<![CDATA[Gian Riksa Wibawa]]>
<![CDATA[ Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/mude.v3i3.6174
<![CDATA[ABSTRACT The aim of this research is to determine and analyze the influence of product quality and word of mouth on purchasing decisions among Wift Indonesia Tasikmalaya shirt consumers. The research method used in this research is a quantitative method with a descriptive approach, while the type of data used in this research is primary data. The object of this research is product quality, word of mouth and purchasing decisions among Wift Indonesia Tasikmalaya shirt consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and word of mouth simultaneously have a significant influence on purchasing decisions for Wift Indonesia Tasikmalaya shirt consumers. Partially, product quality and word of mouth have a significant influence on purchasing decisions. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian pada konsumen kemeja Wift Indonesia Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif, sedangkan jenis data yang digunakan dalam penelitian ini adalah data primer. Objek penelitian ini adalah adalah kualitas produk, word of mouth dan keputusan pembelian pada konsumen kemeja Wift Indonesia tasikmalaya. Teknis analisis data yang digunakan adalah analisis linier bergandadan uji hipotesis berupa uji F dan uji t. Hasil pengujian ini membuktikan bahwa kualitas produk dan word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian pada konsumen kemeja Wift Indonesia Tasikmalaya. Secara parsial kualitas produk dan word of mouth berpengaruh signifikan terhadap keputusan pembelian.]]>
