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AI COMPANION ADOPTION TO ADDRESS DIGITAL ANXIETY: A QUANTITATIVE STUDY OF GENERATION Z Hary Firmansyah; Depy Muhamad Pauzy; Gian Riksa Wibawa; Dudu Risana
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.163

Abstract

This quantitative study aims to examine the effect of AI companion adoption on digital anxiety among Generation Z. The study used a survey-based approach with 100 respondents, measuring AI companion adoption through indicators of emotional attachment, perceived ease of interaction, conversational naturalness, frequency of daily AI conversational use, and interface comfort, while digital anxiety was assessed through concerns about data privacy, over-reliance, discomfort with more private interactions, and distrust of AI reliability. The findings in this study indicate that AI companion adoption has a significant positive effect on digital anxiety. This suggests that greater reliance on AI as a social surrogate increases users' concerns about privacy violations, loss of human connection, and intense reliance on artificial intelligence. However, the regression model only demonstrated moderate explanatory power, suggesting that other factors also contribute to digital anxiety. These results imply that although Generation Z finds emotional comfort and conversational ease with AI, AI development companies should prioritize transparent data policies, ethical AI design, and digital literacy programs to mitigate anxiety. This study contributes to the growing discourse on human-AI interactions by highlighting the dual nature of AI companions that offer emotional support while simultaneously triggering psychological discomfort related to safety and social surrogacy.
The Effect of Current Ratio, Debt to Equity Ratio, and Operating Profit Margin on Price to Book Value at PT. Sinar Mas Agro Resources and Technology Tbk. Quarterly 2020-2024 Tasya Nuranisa; Rita Tri Yusnita; Gian Riksa Wibawa
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v3i1.862

Abstract

This study aims to analyze the relationship between the Current Ratio, Debt to Equity Ratio, and Operating Profit Margin in influencing Price to Book Value when Indonesia is experiencing global economic conflict and post-pandemic recovery. This study uses quantitative research. Sampling in this study uses Purposive Sampling technique. The type of data used is secondary data with a research sample of 20 data at PT. Sinar Mas Agro Resources and Technology Tbk. The data analysis tool used is time series data regression analysis with the help of SPPSS 25 and the hypothesis is tested with the F-test and T-test with a significance level of α = 0.05 or 5%. From the results of the regression analysis, the results of the simultaneous test show that the Current Ratio, Debt to Equity Ratio, and Operating Profit Margin have a significant effect on Price to Book Value. The partial results of the Current Ratio and Debt to Equity Ratio do not have a significant effect on Price to Book Value, while Operating Profit Margin has a significant effect on Price to Book Value.
Pengaruh Integritas Dan Profesionalisme Terhadap Kinerja Pegawai Badan Pendapatan Daerah Kota Tasikmalaya Irma Andini; Barin Barlian; Gian Riksa Wibawa
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1275

Abstract

This research was conducted to determine the Influence of Integrity and Professionalism on the Performance of Employees of the Local Revenue Agency of Tasikmalaya City. This study used a quantitative approach with Associative (Causal) research methods using data obtained directly through questionnaires distributed to 47 repondents. The technique used in this research is multiple linear regression. The results of the study indicate that: (1) Integrity and Professionalism simultaneously have a significant effect on Employee Performance: (2) Integrity partially has a significant effect on Employee Performance: (3) Professionalism partially has a significant effect on Employee Performance
The Effectiveness of Digital Marketing Before and After the Covid-19 Pandemic in MSMEs in the Convection Sector Gian Riksa Wibawa; Arif Arif
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2362

Abstract

This study examines the level of effectiveness of digital marketing before and after the Covid-19 pandemic, and to see whether there are changes or not. Using a comparative research methodology, where one variable but uses a large sample or measured at several different times, and the variables analyzed are independent variables. Using snowball sampling and purposive sampling, 100 respondents were selected from among those who received the survey via Google Form. The average pre-pandemic result of 29.65 < 33.34 after the pandemic indicates that there is a difference in the average digital marketing efficacy before and after COVID-19, according to the findings of the study. The results of Sig 0.000 < 0.05 also show a relationship between the level of effectiveness of digital marketing before and after covid-19. In addition, the result of Sig (2-tailed) 0.000 < 0.05 indicates that digital marketing has become more effective after the covid-19 pandemic compared to before the covid-19 pandemic. During the covid-19 pandemic, the level of effectiveness of using digital marketing increased compared to before the pandemic, in line with the results of interviews with business owners engaged in the convection sector, where during the pandemic the level of visits to the content served increased, in addition the level of interaction between potential consumers also increased. during the pandemic.
The Effect of Market Ratio and Profitability Ratio on Stock Return (Survey on the Hotel Industry on the Indonesia Stock Exchange, 2018-2022) Agis Nurjaman; Rita Tri Yusnita; Gian Riksa Wibawa
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.372

Abstract

This study aims to determine the effect of Market Ratio and Profitability Ratio on Stock Return in the Hotel Industry on the Indonesia Stock Exchange during the period 2018-2022. This research uses a correlational research method with a quantitative approach. The data used is secondary data, with a research sample of 10 hotel companies listed on the Indonesia Stock Exchange using Purposive Sampling. The data analysis tool used is panel data regression analysis, and the hypotheses are tested using F-tests and t-test with a significance level of 5%. The results of the regression analysis show that simultaneous test show that all independent variables simultaneously do not have a significant effect on Stock Return. The results of the partially both PER and ROA variables do not have a significant effect on Stock Return.
Strategies To Increase Employee Morale Of PT. Bineatama Kayone Lestari Rifa Yulifah Suwarli; Kusuma Agdhi Rahwana; Gian Riksa Wibawa
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.375

Abstract

This research was conducted with the aim of determining the Effect of Occupational Safety and Health (K3) and Work Environment on Employee Work Spirit at PT. Bineatama Kayone Lestari. The method used in this study is a quantitative method using data obtained directly through questionnaires and distributed to 98 respondents who are employees of the polyester production department. The data analysis technique used in this study is multiple linear regression analysis. Based on the results of the study, it can be seen that Occupational Safety and Health (K3) and Work Environment simultaneously have a significant effect on employee work spirit. Occupational Safety and Health (K3) partially has a significant effect on employee work spirit. The Work Environment partially has a significant effect on employee work spirit.  
The Effect Of Physical Work Environment And Work-Life Balance On The Performance Of Teachers At MTsN 3 Tasikmalaya Regency Ridho Yusup Somantri; Arga Sutrisna; Gian Riksa Wibawa
Innovative Business Management Journal Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v3i1.987

Abstract

This study aims to analyze the influence of the physical work environment and work-life balance on the performance of educational staff at MTsN 3 Tasikmalaya Regency. The problem examined in this study concerns the influence of the physical work environment and work-life balance on the performance Teacher Performance, both partially and simultaneously. The research employed a quantitative method with a causality approach. Data were collected through questionnaires distributed to all educational staff at MTsN 3 Tasikmalaya Regency. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests, and simultaneous tests.The results indicate that the physical work environment has a positive and significant effect on the performance of educational staff. Meanwhile, work-life balance has a positive but insignificant effect on the performance of educational staff. Simultaneously, the physical work environment and work-life balance have a significant effect on the performance of educational staff. The findings suggest that a favorable physical work environment can support the improvement of educational staff performance, while work-life balance has not shown a significant individual effect. Nevertheless, both variables jointly contribute to the performance of educational staff at MTsN 3 Tasikmalaya Regency.
The Effect Of Profitability, Firm Size, And Liquidity On Capital Structure In Manufacturing Companies Of The Cosmetics And Household Goods Sector (Listed on the Indonesia Stock Exchange for the Period 2020–2024) Ghevira Nurul Awaliyah; Rita Tri Yusnita; Gian Riksa Wibawa
Innovative Business Management Journal Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v3i1.1005

Abstract

This study aims to analyze the relationship of profitability, firm size, and liquidity with capital structure in Indonesia amidst the fluctuations observed between 2020 and 2024. A quantitative research method was employed. The study utilized non-probability sampling, specifically the purposive sampling technique. Secondary data were used, with a sample comprising eight manufacturing companies in the cosmetics and household goods sectors listed on the Indonesia Stock Exchange. Data analysis was conducted using panel data regression with the aid of Eviews 13, and hypotheses were tested using the F-test and t-test at a significance level of α = 0.05 (5%). The regression results indicate that profitability, firm size, and liquidity when considered simultaneously have a significant effect on capital structure. Meanwhile, partial testing reveals that while profitability significantly affects capital structure, firm size and liquidity do not have a significant impact.
The Influence Of Electronic Word Of Mouth And Halal Certification On Purchase Decisions For Wardah Products On Tiktok (Survey Of Wardah Consumers In Tasikmalaya) Astri Nurhayati; Depy Muhamad Pauzy; Gian Riksa Wibawa
Journal of Business Management Vol. 3 No. 1 (2026): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v3i1.943

Abstract

The purpose of this study is to identify and analyze the influence of Electronic Word Of Mouth and Halal Certification on the Decision to Purchase Wardah products on Tiktok. The research method used was a survey, with data collected directly via a questionnaire administered to 100 respondents selected from Wardah product consumers in Tasikmalaya who had previously made purchases on Tiktok. The technique used was multiple linear regression. Based on the results of this study, it was found that there is a significant simultaneous influence of Electronic Word Of Mouth and Halal Certification on Purchasing Decisions. Electronic Word Of Mouth has a significant partial influence on Purchasing Decisions, and Halal Certification has a significant partial influence on the Decision to Purchase Wardah products among consumers in Tasikmalaya.
The Influence Of Brand Ambassador And Perceived Value On Customer Loyality (Survei on Consumers of Le Minerale Indonesian National Team Edition in Tasikmalaya City) Aldi Rahman Fermana; Depy Muhamad Pauzy; Gian Riksa Wibawa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v3i1.986

Abstract

This study aims to determine the effect of Brand Ambassador amd Perceived Value on Customer Loyality (Survei on Customer of Le Minerale Indonesian National Team Edition in Tasikmalaya City). The method used in this study is quantitative with a survei approach. With a research sample of 100 consumers of Le Minerale Indonesian National Team Edition in Tasikmalaya City. The date used is primary data. The analysis tool used in this study is multiple regression using SPSS 26. The results of the study indicate that Brand Ambassador, Perceived Value simultaneously have a significant effect on Customer Loyality. Brand Ambassador partially has no effect on Customer Loyality. Perceived Value partially has a significant effect on Customer Loyality