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All Journal Among Makarti JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Procuratio : Jurnal Ilmiah Manajemen ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin Dehasen (MUDE) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management, Economic, and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen IIJSE JEBD Neraca Manajemen, Akuntansi, dan Ekonomi JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Tractare: Jurnal Ekonomi-Manajemen JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Business Management Journal of Management, Economic, and Accounting MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Gian Riksa Wibawa
Universitas Perjuangan Tasikmalaya
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The Influence Of The Work Environment And Work Discipline On The Work Productivity Of Althaf Kawalu Tasikmalaya Convection Employees: Pirena, Demas; Karmila, Mila; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.499

Abstract

This research aims to determine the influence of the work environment and work discipline on employee work productivity at the Althaf Kawalu Tasikmalaya convection. The method used in this research is a quantitative approach with an assessment sample of 40 respondents from Althaf Kawalu Tasikmalaya employees. The data used in this research is primary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the research results, it can be concluded that simultaneously the work environment and work discipline have a significant effect on employee work productivity at the Althaff Kawalu Tasikmalaya convection. Likewise, the work environment partially has a significant effect on employee work productivity. partially, work discipline has a significant effect on the work productivity of Althaf Kawalu Tasikmalaya convection employees.
IMPLIKASI DIGITAL MARKETING UNTUK KEUNGGULAN BERSAING UMKM BIDANG KONVEKSI DI KOTA TASIKMALAYA DI ERA ENDEMI Wibawa, Gian Riksa; Firmansyah, Hary; Patimah, Titin; Kastury, Luviany; Pratama, Andra Kharuna; Aulia, Sofie; Ferbianti, Febi
Among Makarti Vol 16, No 2 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i2.542

Abstract

ABSTRACTThis research aims to gain knowledge about the implications of digital marketing for the competitive advantage of MSMEs in the convection sector in Tasikmalaya City in the endemic era. This research is qualitative research with a qualitative descriptive approach. The data collection techniques were observation, interviews with 12 informants from 12 convection MSMEs, and documentation studies. The object of this research is aimed at convection business owners in the Tasikmalaya City area. Based on research results, the majority of convection MSMEs in Tasikmalaya have used digital marketing/social media as a means to promote their business products, namely Instagram, Shopee, Facebook, TikTok, WhatsApp, Lazada, Tokopedia and Google Ads. Convection business actors also use digital marketing to see consumer needs. Regarding pricing, several convection business actors adapt to consumers because when using promotions with digital marketing, pricing will be more dynamic compared to traditional methods. Digital marketing facilities have the advantage of easy distribution of products. Moreover, information related to their brands can also be more widely promoted and seen by potential consumers.ABSTRAKPenelitian ini mempunyai tujuan untuk memperoleh pengetahuan tentang implikasi digital marketing untuk keunggulan bersaing UMKM bidang konveksi di Kota Tasikmalaya di era endemi. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah observasi, wawancara dengan 12 informan dari 12 UMKM konveksi, dan studi dokumentasi. Objek penelitian ini ditujukan kepada pemilik usaha konveksi yang berada di wilayah Kota Tasikmalaya. Berdasarkan hasil penelitian pelaku UMKM konveksi di Tasikmalaya, mayoritas UMKM telah menggunakan digital marketing/media sosial sebagai sarana untuk mempromosikan produk usahanya, yaitu instagram, shopee, facebook, tiktok, whatsapp, lazada, tokopedia, dan google ads. Digital marketing juga digunakan oleh para pelaku usaha konveksi ini untuk melihat kebutuhan konsumen. Dalam hal penentuan harga, beberapa pelaku usaha konveksi ini menyesuaikannya dengan konsumen. Hal ini dikarenakan ketika menggunakan promosi dengan digital marketing, penentuan harga akan lebih dinamis dibandingkan dengan menggunakan cara tradisional. Sarana digital marketing memiliki keuntungan dengan kemudahan distribusi produk. Selain itu, informasi terkait merek/brand mereka juga bisa lebih luas dipromosikan dan dilihat oleh calon konsumen.
The Effectiveness of Digital Marketing Before and After the Covid-19 Pandemic in MSMEs in the Convection Sector Wibawa, Gian Riksa; Arif, Arif
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2362

Abstract

This study examines the level of effectiveness of digital marketing before and after the Covid-19 pandemic, and to see whether there are changes or not. Using a comparative research methodology, where one variable but uses a large sample or measured at several different times, and the variables analyzed are independent variables. Using snowball sampling and purposive sampling, 100 respondents were selected from among those who received the survey via Google Form. The average pre-pandemic result of 29.65 < 33.34 after the pandemic indicates that there is a difference in the average digital marketing efficacy before and after COVID-19, according to the findings of the study. The results of Sig 0.000 < 0.05 also show a relationship between the level of effectiveness of digital marketing before and after covid-19. In addition, the result of Sig (2-tailed) 0.000 < 0.05 indicates that digital marketing has become more effective after the covid-19 pandemic compared to before the covid-19 pandemic. During the covid-19 pandemic, the level of effectiveness of using digital marketing increased compared to before the pandemic, in line with the results of interviews with business owners engaged in the convection sector, where during the pandemic the level of visits to the content served increased, in addition the level of interaction between potential consumers also increased. during the pandemic.
Pengaruh Work-Life Balance Dan Lingkungan Kerja Terhadap Kinerja Guru: Survei Pada Guru SMPN 1 Kersamanah Fadillah Ahmad Rifa’i; Suci Putri Lestari; Gian Riksa Wibawa
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.81

Abstract

This study aims to determine the effect of work-life balance and work environment simultaneously or partially on the performance of SMPN 1 Kesamanah teachers. survey. With a research sample of 60 teachers as respondents to SMPN 1 Kesamanah based on 60 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Simultaneously work-life balance and work environment have a significant effect on teacher performance. Partially, the work-life balance variable has a significant effect on teacher performance, as well as the work environment variable, which partially has a significant effect on teacher performance.
Analysis of Digital Marketing 4C in Convection MSMEs in the Era of Society 5.0 Gian Riksa Wibawa; Arif Arif; Muhammad Irsal Muharrom; Luviany Kastury; Andra Kharuna Pratama; Sofie Aulia; Febi Ferbianti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5827

Abstract

This research aims to determine and analyze 4C Digital Marketing in convection MSMEs in the Society 5.0 Era in Tasikmalaya City and Tasikmalaya Regency. This research is qualitative research with a qualitative descriptive approach. The data collection techniques used were observation, interviews with 50 informants from 50 convection MSMEs, and documentation studies. The object of this research is aimed at convection business owners located in the Tasikmalaya City and Tasikmalaya Regency areas. In terms of Co-Creation, in producing products, the MSME convection business has produced products according to consumers' ideas and desires, apart from that, some follow trends. In determining the prices of their products, these business actors have adjusted prices to consumers' purchasing power. This is in accordance with Currency where in this digital era prices are more dynamic. These convection business actors have utilized Communal Activities in their business, this can be seen from the existence of resellers and drop shippers who have become partners in the distribution and marketing of their business products, in addition to word-of-mouth marketing or what is better known as word-of-mouth marketing. In terms of conversation, these MSME convection actors have responded quickly in answering questions from potential consumers. Apart from that, several convection MSMEs have used social media to go live so that they can facilitate potential consumers to ask questions regarding products, which can be answered directly by these convection business actors. Apart from that, reviews and ratings from consumers can provide trust and influence other potential consumers.
Strategi Co-Creation Dalam Meningkatkan Daya Saing Umkm Konveksi: Perspektif Pelaku Usaha Gian Riksa Wibawa; Arif Arif; Haryansyah Aziz; Saskia Nuramelia Sifa; Nafisa Nur Faadhilah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5897

Abstract

This study aims to provide business actors with an understanding of co-creation strategies to enhance competitiveness. Employing a descriptive qualitative methodology, the research focuses on comprehending the phenomenon from the participants' own perspectives. The collected data were analyzed using thematic analysis techniques to identify codes and themes from informant responses. The findings confirm that the implementation of a co-creation approach positively influences the strengthening of MSME competitiveness. Involving customers in the product design and development process fosters a sense of acknowledgment, which in turn enhances customer loyalty. Conversely, the study identifies several challenges, including limited production capacity, constraints in raw material availability, production timelines, and difficulties in realizing design concepts. For the optimal implementation of this strategy, government support is essential. It is recommended that the government provide training and other forms of assistance to MSMEs to foster more innovative co-creation practices, enabling them to leverage it as a strategic opportunity in the market competition. Practically, these findings encourage MSME actors to adopt co-creation more systematically, particularly by optimizing digital media and managing customer interactions effectively.  
Pengaruh Pelatihan Kerja Dan Beban Kerja Terhadap Prestasi Kerja Pegawai Pada Kantor Kelurahan Di Kecamatan Cipedes Kota Tasikmalaya Ahilla Kamilatul Adlha; Kusuma Agdhi Rahwana; Gian Riksa Wibawa
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.467

Abstract

This study aims to determine the effect of job training and workload on employee performance at the Village Office in Cipedes District, Tasikmalaya City. This study uses a quantitative method of descriptive analysis method. The type of data used is primary data and secondary data, with a sample of 44 respondents from Kelurahan Office employees in Cipedes District, Tasikmalaya City, and using the saturated sample method. The data analysis tool used in this study was SPSS Version 25. Data collection techniques used literature studies, interviews, and questionnaires. The results of the study show that job training and workload simultaneously have a significant effect on employee performance. Job Training partially has a significant effect on Employee Performance. Workload partially has a significant effect on Employee Performance.
Reference Group and Testimony as determinant on Interest of Buying Exploration Nmax Motorcycle Hary Firmansyah; Gian Riksa Wibawa; Depy Muhamad Pauzy
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 3 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i3.11088

Abstract

Objectives – This purpose’s research to determine the influence of reference group and testimonial on interest of buying exploration both partially and simultaneously toward Nmax motorcycle users in Tasikmalaya City. Design/Methodology/Approach – This research used a purposive sampling size of 100 people from Nmax motorcycle users in Tasikmalaya City as the unit of analysis. Findings – The results of these research conclude that variable of reference group and testimony partially and simultaneously have a significant effect on intereset of buying exploration among Nmax motorcycle users in Tasikmalaya City. Conclusions and Implications - Reference Groups and Testimonials have a significant positive effect on Purchase Exploration Interest among Nmax motorbike users in Tasikmalaya City. For Nmax motorbike sellers in Tasikmalaya, they can increase the Reference Group and Testimonials to increase consumer interest in buying Nmax products.
INFLUENCER MARKETING DAN CONTENT MARKETING SEBAGAI DETERMINAN MINAT BELI ULANG PRODUK SKINTIFIC PADA PLATFORM TIKTOK SHOP Fera Mutia Permani; Depy Muhamad Pauzy Depy; Gian Riksa Wibawa Gian
JURNAL EKONOMI PERJUANGAN Vol. 8 No. 1 (2026): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v8i1.2884

Abstract

Tujuan penelitian ini adalah untuk mengetahui: (1) Gambaran influencer marketing, content marketing, dan minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. (2) Pengaruh influencer marketing dan content marketing secara simultan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. (3) Pengaruh influencer marketing secara parsial terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya serta (4) Pengaruh content marketing secara parsial terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Sampel penelitian berjumlah 100 responden. Data yang digunakan terdiri dari data primer dan sekunder. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa influencer marketing dan content marketing secara simultan berpengaruh signifikan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Secara parsial, influencer marketing dan content marketing masing-masing berpengaruh positif dan signifikan terhadap minat beli ulang produk Skintific pada platform TikTok Shop di Tasikmalaya. Temuan ini menunjukkan bahwa penerapan strategi influencer marketing dan content marketing yang efektif dapat meningkatkan minat konsumen untuk melakukan pembelian ulang produk Skintific pada platform TikTok Shop.
Pengaruh Debt to Equity Ratio dan Return on Equity Terhadap Nilai Perusahaan Raahiil Nadirah; Rita Tri Yusnita; Gian Riksa Wibawa
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.426

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana hubngan antara debt to equity dan return on equity dalam mempengaruhi nilai perusahaan pada perusahaan sub sektor farmasi yang terdaftar di Bursa Efek Indonesia periode 2020-2024. Penelitian ini menggunakan metode penelitian kuantitatif kasualitas. Ketidakstabilan kinerja perusahaan yang melemahkan kepercayaan investor dengan menekankan harga saham, serta pertumbuhan PDB sub sektor farmasi pada tahun 2024 kembali menunjukan kinerja yang positif, yang menjadikan dasar pemilihan topik ini. Pengambilan sampel dalam penelitian ini menggunakan jenis Non-Probability Sampling dengan teknik Purposive Sampling. Jenis data yang digunakan merupakan data sekunder dengan sampel penelitian sebanyak 11. Alat analisis data menggunakan regresi data panel dengan bantuan aplikasi Eviews 12 dan hipotesis yang diuji dengan uji F dan uji t dengan tingkat signifikansi sebesar 5%. Berdasarkan hasil uji F menunjukan bahwa debt to equity ratio dan return on equity berpengaruh signifikan terhadap nilai perusahaan. Berdasarkan hasil uji t menunjukan bahwa debt to equity ratio berpengaruh tidak berpengaruh signifikan terhadap nilai perusahaan. Sedangkan return on equity berpengaruh signifikan terhadap nilai perusahaan
Co-Authors Agis Nurjaman Ahilla Kamilatul Adlha Ahilla Kamilatul Adlha Aldi Rahman Fermana Aliyah, Siti Arum Himmatun Andra Kharuna Pratama Arga Sutrisna Arga Sutrisna Arif Arif Arif Arif Arif Arif Arif Arif Arisman, H Ari Askolani Askolani . Astri Nurhayati Aulia, Sofie Ayu Wahyudin Barin Barlian Depy Muhamad Pauzy Dudu Risana Dudu Risana Ernawati Ernawati Fadillah Ahmad Rifa’i Fauziah, Alvi Febi Ferbianti Fera Mutia Ferbianti, Febi Firmansyah, Hary Ghevira Nurul Awaliyah Ghevira Nurul Awaliyah Hary Firmansyah Hary Firmansyah Haryansyah Aziz Hidayat, Indra Ahmad Ilhami, Tia Dian Irma Andini Kastury, Luviany Khaerul Adyan Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Luviany Kastury Maulana, Algi Mila Karmila Mohamad Riza Pratama Muhammad Irsal Muharrom Nafisa Nur Faadhilah Nurbety, Saifa Nurdiana, Dede Patimah, Titin Pirena, Demas Pratama, Andra Kharuna Raahiil Nadirah Ridho Yusup Somantri Rifa Yulifah Suwarli Rita Tri Yusnita Rita Tri Yusnita Saputra, Gilang Eka Saskia Nuramelia Sifa Sintia, Nita Siti Ainun Fadilah Sofie Aulia Suci Putri Lestari SUSANTI Sutrisna, Arga Syahdila, Azrial Muhamad Tasya Nuranisa Ulhaq, Rendi Dhya Wangi, Yopilia Putri Pandan Yaranova, Andhika Bella Yuniawati Yuniawati