Article Per Year (5 Year)
p-Index From 2020 - 2025
3.247
P-Index
This Author published in this journals
All Journal International Journal of Supply Chain Management Amwaluna Jurnal Ekonomi dan Keuangan Syariah Tadris : Jurnal Penelitian dan Pemikiran Pendidikan Islam Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Science and Society (IJSOC) Jurnal Riset Teknik Industri Jomantara International Journal of Art and Culture Bandung Conference Series: Economics Studies Bandung Conference Series: Industrial Engineering Science Indonesian Journal of Law Research
A. Harits Nu'man
Program Studi Teknik Industri, Fakultas Teknik, Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jomantara International Journal of Art and Culture

 1 
Brand Dilution: An Analysis of The IKEA Versus IKEMA Dispute Syahroni Syahroni; harits numan; Dini Dewi Heniarti
JOMANTARA Vol 2 No 2 (2022): Vol. 2 No. 2 July 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.81 KB) | DOI: 10.23969/jijac.v2i2.5811

Abstract

This study is aimed to provide a different analysis related to dispute of trademark or brand of IKEA against Ikema. IKEA in the Judicial Review Verdict of Indonesia Supreme Court of (Peninjauan Kembali Mahkamah Agung), was asserted not having similarity with Ikema. On the other hand, the author views this case is potentially presumed as as a dilution case. Regarding this, the analysis employs theory that proposed by Shuy (2002) to uncover the identical similarity between the two trademarks. Graphemic and Phonetic analysis are used to establish the feature similarity, for analysis of public perception upon the both trademarks, psycholinguistic has been practiced. The result is the both trademarks are similar in terms of dilution. Keywords: dispute, dilution, linguistic analysis
Co-Authors A.M., M. Dzikron Ade Yunita Mafruhat Asep Fikri Muhamad Fauzi Rhamdani Asep Nana Rukmana Atih Rohaeti Dariah Aviasti Darman Puja Kurniawan Dewi Shofi Mulyati Dini Dewi Heniarti Djamali Efik Yusdiansyah Eri Achiraeniwati Ernest Widyantara Alwi Erni Rohaini Fahmi Fadhlurrohman Hilwati Hindersah Hirawati Oemar Ima Amaliah Iqbal Garibaldi Latief Iyan Bachtiar Iyan Bachtiar Luthfi Nurwandi M. Samsuri Mella Nur Alifa MOH ISMAIL Mohammad Radhiefan Staquf Mugni Septian Muhammad Farhan Aly Muhammad Mahendra Maskhur Sinaga Nadya Safitri Neng Dewi Himayasari Neni Ruhaeni Nining Nita P.A Hidayat Oksidelfa Yanto Pratama, Ikbar Renhard Sitohang Reni Amaranti Ronanda Dias Alfaiz Rose Fatmadewi Syahroni Syahroni Tasya Aspiranti Vina Febriani Yan Orgianus Yudha Dwi Nugraha