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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal Of Human And Education (JAHE) Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis JIAP Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management Journal of Innovative and Creativity Journal of Governance and Global Studies
Sitti Husna Noviana Djou
Universitas Bina Mandiri Gorontalo
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Marketing Strategies to Increase Consumer Purchase Interest at Nao-Mi UMKM in Gorontalo Sitti Husna Noviana Djou; Rahayu Agustina Ishak
Journal of Governance and Global Studies Vol. 2 No. 2 (2025): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

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Abstract

This community service activity aims to increase consumer purchasing interest by providing marketing strategy assistance to Nao-Mi MSMEs in Gorontalo. The main problem faced by partners is the suboptimal implementation of marketing strategies that are adaptable to changes in consumer behavior and the development of marketing media. The service method uses a participatory approach that places MSME actors as active subjects in all stages of the activity, from problem identification, planning, implementation of marketing assistance, to evaluation. The mentoring focused on strengthening understanding of marketing concepts, marketing strategy planning, and improving consumer-oriented marketing communication skills. The results of the activity show an increase in the understanding and awareness of MSME actors regarding the importance of planned and sustainable marketing strategies in attracting consumer purchasing interest. Additionally, the participatory approach encourages business owners to be more reflective and responsive to market dynamics, enabling them to manage marketing more independently. This activity makes a practical contribution to the development of MSMEs and strengthens the role of community service in supporting the improvement of local business competitiveness.
Eksplorasi Kesiapan Wirausaha Generasi Z Di Era Digital: Studi Kasus Di Kota Gorontalo Sitti Husna Noviana Djou
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1849

Abstract

Penelitian ini bertujuan untuk menyelidiki sejauh mana kesiapan wirausaha generasi Z dalam menghadapi perubahan bisnis digital di Kota Gorontalo. Generasi Z diidentifikasi sebagai digital native yang memiliki kemampuan besar dalam memanfaatkan teknologi untuk memulai dan mengembangkan bisnis. Dengan pendekatan kualitatif deskriptif, studi ini melibatkan tujuh narasumber dari Gen Z yang aktif dalam menjalankan bisnis digital seperti kuliner online, fashion, desain grafis, dan konten digital. Metode pengumpulan informasi dilakukan dengan cara wawancara mendalam, pengamatan, dan pengarsipan. Temuan penelitian menunjukkan bahwa Gen Z sangat termotivasi untuk berbisnis, dipicu oleh keinginan untuk mandiri secara finansial dan mendapatkan fleksibilitas dalam bekerja. Mereka memperlihatkan kemampuan teknologi dalam pemanfaatan media sosial dan transaksi online, namun tetap menghadapi kendala di bidang manajerial, pemasaran berbasis data, serta konsistensi dalam pengelolaan usaha jangka panjang. Ada tiga dimensi utama yang diidentifikasi dalam kesiapan: kesiapan teknologi, kesiapan individu, dan kesiapan lingkungan. Dukungan dari komunitas sosial, lembaga pendidikan, dan pemerintah dianggap krusial untuk meningkatkan daya saing serta keberlangsungan usaha digital bagi generasi muda. Penelitian ini menekankan perlunya pelatihan, bimbingan, dan kolaborasi antar sektor guna meningkatkan kapasitas kewirausahaan Gen Z di era digital.
ANALYSIS OF PANGIA VILLAGE POPULATION DATA PROCESSING, HELUMO DISTRICT, BOLAANG MONGONDOW SELATAN DISTRICT mulyadin lauhi; Ely Ibrahim; Sitti Husna Noviana Djou
Governance: Jurnal Ilmu Administrasi Publik Vol. 6 No. 2 (2024): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

This study aims to analyze the population data processing system in Pangia Village, Helumo District, South Bolaang Mongondow Regency. The research employs a qualitative descriptive method, with data collected through direct observation, interviews, and documentation. Three informants were selected to provide comprehensive insights into the village's administrative processes. The results indicate that while population data processing in Pangia Village is generally functional, significant improvements are required in specific areas. The primary challenges identified include the limited quality of human resources and inadequate supporting infrastructure. However, other management indicators suggest that the basic administration of resident data has been handled with a satisfactory level of consistency.
Pengaruh Digital Skill dan Entrepreneurial Mindset Terhadap Intensi Berwirausaha Mahasiswa Pada Era Ekonomi Digital Sitti Husna Noviana Djou
Jurnal Multidisiplin West Science Vol 5 No 06 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i06.3687

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Skill dan Entrepreneurial Mindset terhadap Intensi Berwirausaha Mahasiswa pada era ekonomi digital. Penelitian menggunakan pendekatan kuantitatif dengan desain survei eksplanatori. Data primer diperoleh melalui kuesioner dari 56 responden dan dianalisis menggunakan regresi linier berganda. Hasil analisis menunjukkan model penelitian signifikan secara simultan (F = 176,108; p < 0,001) dengan daya jelas yang kuat (R = 0,932; R² = 0,869; Adjusted R² = 0,864), yang mengindikasikan bahwa variasi intensi berwirausaha mahasiswa sebagian besar dapat dijelaskan oleh variabel independen dalam model. Secara parsial, Entrepreneurial Mindset berpengaruh positif dan signifikan terhadap intensi berwirausaha (B = 0,976; t = 10,490; p < 0,001) dan menjadi prediktor dominan. Sementara itu, Digital Skill tidak berpengaruh signifikan terhadap intensi berwirausaha (B = −0,068; t = −0,771; p = 0,444). Temuan ini menegaskan bahwa pada konteks mahasiswa, intensi berwirausaha lebih ditentukan oleh kesiapan kognitif-psikologis (mindset) dibandingkan keterampilan digital yang bersifat teknis. Implikasi penelitian menekankan perlunya program pendidikan kewirausahaan yang tidak hanya meningkatkan kompetensi digital, tetapi juga memprioritaskan pembentukan entrepreneurial mindset melalui pembelajaran aplikatif, proyek kewirausahaan, dan penguatan orientasi peluang.
THE ROLE OF THE HAMLET HEAD IN THE DELIBERATION IN TILONGGIBILA VILLAGE PINOGU DISTRICT, BONE BOLANGO REGENCY nurdjana thalib; William Indra S Mooduto; Sitti Husna Noviana Djou
Governance: Jurnal Ilmu Administrasi Publik Vol. 6 No. 1 (2024): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The purpose of this study was to determine the role of the hamlet head in village meetings and to determine the factors that influence the implementation of the deliberation process in Tilonggibila village. The research method in writing this final report is a descriptive qualitative method with the type of field research. The data collection techniques used are observation, interviews and documentation which are primary data, which comes from eight informants who provide direct information regarding the role of the hamlet head in village deliberations. From this research, it can be concluded that the role of the Hamlet Head as a motivator and facilitator in village deliberations has been carried out in accordance with his duties, authorities and functions as the Dusun Head to motivate residents, facilitate residents in deliberation activities in the village. The problem that becomes an obstacle in the implementation of deliberation or the maximum role of the hamlet head in motivating and facilitating the community is the lack of community participation due to the lack of awareness and understanding of the community who have the will, willingness, awareness, and cooperation between the government and the community in realizing good governance. transparent and participatory.
THE INFLUENCE OF INNOVATION CAPACITY ON THE PERFORMANCE OF MSMES IN GORONTALO MEDIATED BY THE BUSINESS ENVIRONMENT Sitti Husna Noviana Djou; Putra Arisandi Husain; Marlon Mohamad Lukum Lukum; Moh Nur Hafis Ente
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2278

Abstract

The rapid growth of MSMEs in Indonesia continues to face serious challenges in terms of competitiveness and business sustainability, especially amid global economic pressure and market uncertainty. One strategy believed to improve MSME performance is by strengthening innovation capacity. However, in practice, the influence of innovation capacity on business performance does not occur directly, but is significantly mediated by the business environment. This study employed a quantitative approach using SEM-PLS on 73 MSME respondents and found that innovation capacity has a positive and significant effect on MSME performance when mediated by the business environment (t-statistic = 5.232; p < 0.001). The findings highlight that innovations undertaken by MSMEs become more effective and impactful when supported by a favorable business ecosystem, including market access, regulatory policies, partnerships, and infrastructure. This study enriches the literature on innovation management in MSMEs and provides practical implications for policymakers and stakeholders to build a supportive business environment that enables innovation as a pathway to enhance performance
Co-Authors Agrista Tueno Anani, Siske Celsi Kuku DARMAN Darman Darman Ely Ibrahim Flora Grace Putrianti Hidayati, Nanda Marlon Mohamad Lukum Lukum Ma’ruf, Fatmah melisa melisa Miranda Darise Moh Nur Hafis Ente mulyadin lauhi Musa , Maman Musa, Maman nurdjana thalib Nuzmerini Rauf Putra Arisandi Husain Rahayu Agustina Ishak Rauf, Nuzmerini Rizal Rizal Sanaba, Risna Setyowati Subroto Sri Apsin Gaib Sri Nabila Dulupi Syamsinah William Indra S Mooduto Yahya, Siskawaty