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Journal : AGRISE

Analisis Usahatani Dan Efisiensi Pemasaran Bunga Melati (Jasminum Sambac L.) Di Kelurahan Dermo Kecamatan Bangil Kabupaten Pasuruan Budi Setiawan; Abdul Wahib Muhaimin; Dedy Afrengki
Agricultural Socio-Economics Journal Vol 9, No 1 (2009)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.371 KB)

Abstract

Penelitian bertujuan untuk mendeskripsikan efisiensi usahatani bunga melati meliputi hasil produksi, biaya usahatani, penerimaan dan keuntungannya. Selain itu juga menganalisis efisiensi pemasaran yang meliputi saluran dan marjin pemasaran. Penelitian ini dilakukan di kelurahan Dermo, Bangil, Pasuruan dengan dua skala, yaitu lahan sempit ≤ 0.5 dan lahan luas ≥ 0.51. Data yang dikumpulkan dari 30 responden petani melalui wawancara yaitu 9 petani dengan skala lahan luas dan 21 petani mengusahakan melati skala lahan sempit. Produksi melati lahan luas sebesar 5090,65 kg/ha/mt dan 4245,16 kg/ha/mt untuk lahan sempit. Dengan biaya Rp.36.353.820/ha/mt untuk lahan luas dan Rp.32.665.203/ha /mt untuk petani lahan sempit. Dengan penerimaan Rp.50.906.500/ha/mt lahan luas dan Rp. 42.451.600/ha/mt untuk lahan sempit. Berdasarkan uji t (uji beda rata-rata efisiensi) terdapat perbedaan yang nyata antara efisiensi usahatani melati lahan skala luas dibandingkan dengan efisiensi usahatani melati lahan skala sempit. Saluran pemasaran yang efisien berdasarkan perhitungan efisiensi marjin pemasaran adalah saluran pemasaran I dan II, berturut-turut sebesar 9,05 dan 1,89.   Kata kunci: efisiensi usahatani dan pemasaran, melati
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
ANALYSIS OF COMPETITIVENESS AND THE IMPACT OF GOVERNMENT POLICIES ON DAIRY COMMODITIES IN PASURUAN DISTRICT yulianti, Nurdiana; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.4

Abstract

Milk is a food commodity that Indonesia continues to import in large quantities and continues to increase every year. This happens because demand continues to increase and cannot be matched by domestic production. This study aims to determine the competitiveness of dairy milk in Lekkok District, Pasuruan Regency which is the area with the largest dairy cattle population in East Java through the Policy Analysis Matrix (PAM) method. The analysis shows that the PCR value is -0.54 (<1), meaning that milk cultivated by farmers has a competitive advantage. The value of DRCR is 0.02 (<1) indicating that the milk cultivated by farmers also has a comparative. Overall, the input-output policy implemented by the government has not fully benefited farmers. The results of the sensitivity analysis showed that when the rupiah exchange rate weakened at 10% and 20%, the costs incurred by farmers increased and were directly proportional to the revenues that also increased.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.