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Journal : Habitat

The Influence of Purchase Behavior on Purchase Intentions and Purchase Decisions for Processed Apple Products Through E-Commerce Hasna Luthfiyyan Febriandani; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.19

Abstract

During the current pandemic, almost everything we need, both primary and secondary, we can fulfill from online services. In the era of globalization and the ease of online shopping transactions can lead toconsumptive behavior, especially considering the current situation in the corona virus crisis, whereconsumer behavior has begun to change drastically. This study used Structural Equation Modeling-PartialLeast Square (SEM-PLS) analysis with the WarpPLS approach, to predict the magnitude of the relationshipamong latent variables and between latent variable and its indicator. The dominant variables in the researchon the effect of purchase intention of processed apple products at Shopee are trust, online shoppingattitudes, subjective norms and purchase intentions. Trust in product purchase intention produces a pathcoefficient of 0.320 with a confidence interval value [0.160;0.481]. The test results showed that the pathcoefficient was positive with a high significance level. Online shopping attitude on product purchaseintention produces a path coefficient of 0.422 with a confidence interval value [0.261; 0.627], the pathcoefficient was positive with a high significance level so that this sub hypothesis can be accepted.Subjective norm on product purchase intention produces a path coefficient of 0.250 with a confidenceinterval value [0.104;0.397], the path coefficient was positive with a high significance level. Purchaseintention on purchasing decisions produces a path coefficient of 0.509 with a confidence interval value[0.370; 0.648], the path coefficient was positive with a high significance level.
Improving Employee Productivity Through TQM with the Meditating effect of ICR Werdiavy, Renno; Muhaimin, Abdul Wahib; Maulidah, Silvana
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.14

Abstract

Because of the high level of competition, businesses need to have an excellent quality management system, which they may attain through Total Quality Management (TQM), to improve their chances of succeeding in the marketplace. It will benefit the productivity of the company's personnel, who are the primary resource in any activity the organization undertakes. ICR needs to be supported by the deployment of TQM in the organization. This demands the company's employees be prepared to face change and improve the quality of their products and processes. This study aims to investigate the impact of TQM dimensions on employee productivity and the function that ICR plays as a mediator in the connection between TQM and employee productivity. Between the months of January and March of 2022, this investigation was carried out at a cocoa agroindustry company located in Bali. Total sampling, also known as a census, is the method of data collection, and structural equation modeling using partial least squares is the approach selected for data analysis (SEM-PLS). According to the findings, the TQM component has a beneficial impact on staff productivity and helps to promote the effect of change readiness, which acts as a mediator.