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Journal : Habitat

Analysis of Potato Farmer Satisfaction Towards “X” Fungicide in Sumberbrantas Village, Bumiaji Sub-District, Batu City Agustyarini, Dwi Wulandari; Anindita, Ratya; Nugroho, Condro Puspo
HABITAT Vol 28, No 2 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.465 KB) | DOI: 10.21776/ub.habitat.2017.028.2.6

Abstract

The objectives of this research are to determine the decision making process in using “X” fungicide, the level of farmers’ satisfaction, and the loyalty level of the farmers towards “X” fungicide. The research was carried out in Sumberbrantas Village, Batu City. The determination of the respondents was conducted by using a simple random sampling with a total of 40 respondents. The methods used in this research were descriptive analysis for the decision-making process and for the loyalty level of the farmers, importance performance analysis (IPA), and customer satisfaction index (CSI). The result of decision-making process shows that farmers have decided to use “X” fungicide because the quality and active ingredientswithinwhile the IPA method shows that the efficiency of fungicide and the fact that there are no side effects on the plant become the top priority. On the one hand, the result of CSI method shows that 78,57% of the farmers are satisfied with “X” fungicide. As a whole, farmers have entered the habitual buyer level.
Potential Market Willingness to Pay Through Edutourism Plan at CV. Damarayu Malang District Mutiaristi, Like; Anindita, Ratya; Nugroho, Condro Puspo
HABITAT Vol 28, No 3 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.73 KB) | DOI: 10.21776/ub.habitat.2017.028.3.12

Abstract

Edutourism is a necessity for kindergarten school, and enteprise can develop edutourism for kindergarten school as their potential market. This fact is crucial to observe to encounter potential market with enteprise that can supply their needs and both can get profit from the edutourism. By that background, this research are going to find valuation of the edutourism plan by potential market willingness to pay (WTP), to know factors that influence potential market WTP and to know potential market segmentation that declare willing to pay the edutourism. This research uses quantitative approach, analyzed by contingent valuation method and logistic regression analysis. The potential market in this research are kindergarten school in Pakisaji sub-district that have outingclass program. The finding revealed that economic value of the edutourism is more than the price target. Factors that influence potential market WTP are teachers education background, school fee per month, and ability to pay. Segmentation of the edutourism plan are kindergarten school with standard teacher’s education background in bachelor degree, categorized in low price school fee and already have ability to pay the edutourism.
Improving the Competitive Advantage of BUMDes Based on The Optimal Utilization of Local Assets Communities Condro Puspo Nugroho; Vi'in Ayu Pertiwi; Deny Meitasari; Destyana Ellinggga Pratiwi
HABITAT Vol. 31 No. 3 (2020): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.3.19

Abstract

BUMDes is one of the income sources for the village managing assets, services, and other businesses for the village community's welfare. BUMDes empowers rural communities as an autonomous region in increasing productive efforts to alleviate poverty and unemployment. Therefore, the measurement of BUMDes's performance needs to be done through the level of local resources used and the implications of the results achieved. It was required to formulate appropriate development policies so that BUMDes have high competitiveness and fulfill their role in increasing the community's economic independence. This study was conducted in East Java BUMDes because East Java province is the third province with the largest number of BUMDes in Indonesia, so it was quite representative to represent the presence of BUMDes in Indonesia. This research used a quantitative approach carried out using the structural equation modeling-partial least square (SEM-PLS) method with the Resource-based View (RBV) approach to measure the effect of BUMDes resources used on its competitiveness. The analysis showed that structural capital had a positive effect on human capital and relational capital. Human capital had also been proven to have a positive effect on relational capital. The indicator that influenced competitive advantage was human capital. Training is needed to increase the human resources capacity, online marketing training and organizational reform, infrastructure, and professional management systems need to be done.