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Siti Shoimah
Universitas Islam Darul 'Ulum
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Patria Artha Management Journal

 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV. OPEN ARTO MADURAN LAMONGAN Nawari, Nawari; Shoimah, Siti
Patria Artha Management Journal Vol 5, No 2 (2021): Patria Artha Management Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/pamj.v5i2.507

Abstract

This study generally aims to determine the extent of the marketing mix relationship to purchasing decisions in CV. Open Arto Maduran Lamongan and to find out price variables, distribution channels, products and promotions that have a dominant influence and relationship to purchasing decisions products in CV. Open Arto Maduran Lamongan.The type of research used is a type of correlational research. Correlational research is a research that highlights the relationship between the variables studied and tests the hypotheses previously formulated. As for the purpose of the correlational research is to detect variations in variation in a variable relating to variations in variation on one or more other variables based on the correlation coefficient.The population in this study were consumers or customers in CV. Open Arto Maduran Lamongan. A population of 102 respondents, while the sample was set at 50% of the total population which was equal to 51 respondents. The sampling technique used in this study uses a simple random sampling technique, which is a simple random sampling technique, where the sample size is taken so that each research unit of the population is likely to be selected as a sample.From the results of the partial correlation test, it can be seen that the price variable (X1), distribution channel (X2), product (X3) and promotion (X4) have a partial effect on purchasing decisions (Y) on CV. Open Arto Maduran Lamongan. This can be proven from the results of the T-Variable Price (X1) count (2,584), Distribution Channels (X2) of (2,577), Product (X3) of (1,961) and Promotion (X4) of (5,943). With t table of (1.675). Then the T-count of the four variables is greater than t-table.
Co-Authors Abdullahi Adio Babatunde Abidatus Suroya, Naela Afril Efan Pajri Agustiningtyas, Eka Ahmad Jemy Ahmad Sholikin Ahmed Oloruntobi Adekunle Aldhian Nur Isnaini Aldhian Nur Isnaini Ali muhajir, Ali Ana Fitriyatul Bilgies, Ana Fitriyatul Anis Nafiatul Umah Anjelika, Selfi Quraini Ari Rusnia Widhya F Widhya Avia Nur Kholifah Ayu, intan Cinta Ayu Amaliyah Amaliyah Desy Putri Ayu Nurvita Sari Devi Nur Mayang Sari Dian Eka Kusumawati Eka Fadlilatus Saadah Eka Puspita Sari Maaidah Faiqotul Himma, Faiqotul Fatichatur Rachmaniyah Fatichatur Rachmaniyah Fatichatur Rochmaniyah Handariyatul Maimunah Hasmah Hasmah Have Zulkarnaen Ismawati Ismawati Istiqomah, Istiqomah Ita Aristia Sa'ida Khoirul Umam Khuriyah . Laila Arisandra, Martha Latif Maulana Latif, Nashrudin Latifatul Ainiyah M. Donny Saputra Martha Laila Arisandra, Martha Laila Maulidia Putri, Ihza Zamzara Miftahul Huda Mochammad Al Musadieq Moh. Ali Wafa Moh. Azus Shony Azar Moh. Azus Shony Azar Muhammad Rosyid Muhammad Sholihin N i’ma turroviah Nafahatus Sahariyah Nawari Nawari Nawari Nawari, Nawari Novi Darmayanti Novi Darmayanti Nur Faidzin Nur Qomariyah Nur Vinda Eka Sholikhatus Nurul Fauziyah Putri, Windy Anissa Amilia Rachmaniyah, Fatichatur Rahajaan, Thomas Evi Viktor Ridho Bagus Setiawan Rifky Ardhana Kisno Saputra Rizal bahary, Achmad Robby Nur Akbar Sahri Sahri Shinta Maharani Trivena Suhariyanto Suhariyanto Suryadi, I Gede Iwan Syaiful Amin Ardiansyah Tasya Lailatul Firdaus Umar Nimran Wahyu Ginanjar A.S Wulansari, Kristin