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All Journal Fokus Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Manajemen Teori dan Terapan Technomedia Journal Journal of Leadership in Organizations Jurnal Manajemen Komunikasi Jurnal Fokus Manajemen Bisnis Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Journal of Applied Data Sciences Jurnal Pendidikan dan Teknologi Indonesia ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi EDUKASIA: Jurnal Penelitian Pendidikan Islam
Yusmedi Nurfaizal
STMIK Amikom Purwokerto
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Digital customer experience and social media marketing on purchase intention Nurfaizal, Yusmedi; Hafshah, Luqyana Nida; Nafisa, Fairuzavina Kafka; Barros, Agapito
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67084

Abstract

Background: The development of digital technology changed consumer interaction patterns among students as the generation who uses online platforms to buy branded products. They use online media to get information as well as to do buying transactions. In the digital marketing, intensity of interactions in the digital form increases and gives impacts to online experiences; therefore communication on social media regarding purchase intentions becomes more important. Purpose: We examined some influences of digital customer experiences and social media marketing on formation of buying intentions. We also looked at the role of perceiving value as one mediate variable and trust as moderate variable. Methods: We used quantitative survey with 200 undergraduate students from three universities in Purwokerto, Indonesia: Universitas Jenderal Soedirman, Universitas Muhammadiyah Purwokerto, and Universitas Amikom Purwokerto. Use purposive sampling technique, with citeria must be active social media users and having experiences related to online shopping. To perform data analysis, we used Partial Least Squaes Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 to generate measure and structure models. Results: Digital customer experience and social media marketing significantly rise perceived value and directly strengthen student intention to purchase. Perceived value was a key factor effecting on digital interactions on decision to buy. Trust showed strong relationships between perceived value as well as purchase intentions, indicating that higher levels of trust in digital platforms can grow consumers’ intent of making a buying. Conclusion: In order to increase perceived value and trust among young consumers, some businesses need to create interestingly and interactively digital experiences and to make credible communication on social media. Implications: As digital marketing literature grows, we offer real implications for organizations especially students in online market.
The Mediating Role of Satisfaction between Emotional Values, Social Values, and Behavioral Intentions of Muslim Students Nurfaizal, Yusmedi; Mustika, Hindah
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.24040

Abstract

The study focuses on the behavior of Muslim students’ intentions to revisit halal tourist attractions that have added value. Additionally, it explores the act of revisiting Borobudur Temple as a means of fostering a sense of patriotism and national pride. This study contributes to the existing body of literature on perceived value by investigating the relationship between emotional values, social values, and satisfaction as a mediating factor. The study involves a significant number of participants, including 115 Muslim students living in the Java province. The existing circumstances are transitioning into the new normal, requiring the ongoing implementation of environmental health policies due to the presence of COVID-19. The data analysis utilizing Partial Least Squares (PLS) reveals that emotional and social values have a positive impact on Muslim students’ intention to engage in repetitive behavior. This study also found that there was an indirect influence of the satisfaction variable as a mediation. The primary elements that contribute to enhancing the motives of Muslim students to revisit Borobudur Temple are behavioral intentions and the satisfaction of Muslim visitors. Furthermore, it is essential for stakeholders in tourism-related businesses to enhance awareness and support the development of halal tourism by offering halal tourism services and recognizing its potential as a thriving sector within the tourism industry.
Islamic Microfinance and Digital Literacy Driving MSME Growth: Innovation as Mediator and Competition as Moderator in Shariah Economic Context Nurfaizal, Yusmedi; Khafidin, Zaenal
IQTISHADIA Vol 18, No 1 (2025): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v18i1.32541

Abstract

This study investigates the impact of Islamic microfinance and digital literacy on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, grounded in the principles of maqāṣid al-sharīʿah. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a sample of 100 MSMEs, the study examines both direct and indirect effects through business innovation, with market competition as a moderating variable. The findings reveal that Islamic microfinance and digital literacy significantly promote MSME growth, while business innovation is a key mediating mechanism. Interestingly, the moderating effect of market competition on innovation is negative, suggesting that excessive rivalry may inhibit innovation outcomes. This result is interpreted through both Islamic principles, such as maslahah, musābaqah, and ijtihād, and conventional theories of competition and innovation. The integration of ethical constructs like akhlāq al-raqāmiyyah and sharia-compliant financing (e.g., muḍārabah, mushārakah) demonstrates how spiritual and strategic dimensions interact in entrepreneurial growth. The study contributes to Islamic entrepreneurship theory by formalizing ethical digital literacy and Islamic competition as empirical constructs. It offers practical insights for Islamic financial institutions and policymakers while supporting the Sustainable Development Goals, particularly Goal 8 on inclusive economic growth.
Digital Ethno-Religious Determinants of Santri Religious Behavior: Technology Attitudes as a Mediator and Pesantren Culture as a Moderator Khafidin, Zaenal; Ihsan, Ihsan; Masrukhin, Masrukhin; Nurfaizal, Yusmedi; Barros, Agapito
EDUKASIA Vol 20, No 2 (2025): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v20i2.33841

Abstract

This study aims to examine how Islamic digital literacy and digital religious identity influence santri religious behavior. The research addresses the issue of increasing digital exposure among pesantren students and how this exposure shapes their religious expression. The study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (SmartPLS4) and involves 100 Madrasah Aliyah students from both salaf and modern pesantren in Kudus, Indonesia. The results show that Islamic digital literacy and digital religious identity significantly predict religious behavior, both directly and indirectly through attitudes toward technology. The findings that pesantren culture strengthens the effect of attitudes on religious behavior. This study contributes a mediation moderation model that explains how digital competence, identity, and cultural context interact to shape religious behavior among santri, offering insights for culturally grounded digital literacy development in Islamic education.
Co-Authors Agapito Barros Al Azhar, Nadilla Amalina, Siti Nahla Arief Adhy Kurniawan Barros, Agapito Dhanar Intan Surya Saputra Giat Karyono Hafshah, Luqyana Nida Hellik Hermawan Hindah Mustika Ibrahim, Farrel Ihsan Ihsan Innolda, Dola Ito Setiawan Karyono, Purwadi Masrukhin Masrukhin Melani, Ratih Indraswari Mohammad Imron Mugiarti, Mugiarti Muktiana, Adhi Latief Mustofa, Dinar Nafisa, Fairuzavina Kafka Namira, Devi Putri Nandang Hermanto Nur Alfi Ekowati Nusa Bhakti, Brilian Perwita, Adinna Islah Prayoga Pribadi Priangga, Melaya Purwadi Purwadi Riyanto Riyanto Rizki Wahyudi Rosliadewi, Linda Saputri, Febryka Wulan Setyaningsih, Gustin Toni Anwar Waluyo, Retno Zaenal Khafidin