Article Per Year (5 Year)
p-Index From 2021 - 2026
3.037
P-Index
This Author published in this journals
All Journal J@TI (TEKNIK INDUSTRI) Jurnal Ekonomi : Journal of Economic JOURNAL AGRIBUSINESS Journal The Winners Jurnal Bulletin Binus Business Review Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT SEEIJ (Social Economics and Ecology International Journal) Humaniora Jurnal Bisnis Darmajaya MABIS: Manajemen dan Bisnis Majalah Ilmiah Bijak The Way: Jurnal Teologi dan Kependidikan EDULEAD: Journal of Christian Education and Leadership Journal of Applied Data Sciences Business Economic, Communication, and Social Sciences Journal (BECOSS) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Economics, Business and Management Science Journal Golden Ratio of Marketing and Applied Psychology of Business Ritornera - Jurnal Teologi Pentakosta Indonesia Golden Ratio of Mapping Idea and Literature Format Harvester: Jurnal Teologi dan Kepemimpinan Kristen Golden Ratio of Data in Summary
Haryadi Sarjono
Bina Nusantara University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions Sarjono, Haryadi; Gading, Indira Ausani; Fatima, Nazwa; Randy, Aisyah Rahma; Jasmine, Syakira Fakhriya; Putri , Kalea Okta; Soeratin, Boyke Setiawan
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the marketing strategy of Kopi Kenangan, a Grab-and-Go coffee brand founded in 2017. On its first day, it sold 700 cups of coffee, showing strong market interest. The company uses the 4P marketing mix (Product, Price, Place, Promotion) effectively, supported by product innovation and active social media promotion. Kopi Kenangan targets Millennials and Gen Z, who often visit coffee shops to relax and socialize. The brand offers a unique customer experience through tasty, affordable drinks, modern café designs, and free WiFi. This research uses a qualitative narrative method, based on secondary data from journals, articles, and market reports. The analysis includes content analysis and SWOT analysis. The results show that Kopi Kenangan has strong brand recognition and market opportunities, but also faces competition and potential risks. Its success lies in building a positive brand image, maintaining high product quality, and using smart marketing strategies. While image attracts interest, product quality is a key factor in actual purchasing decisions. To sustain growth, Kopi Kenangan must continue to innovate, maintain quality, and stay connected with the preferences of young consumers. This study gives valuable insights for businesses aiming to thrive in the competitive coffee market by appealing to the younger generation
STRATEGI TESLA MENGHADAPI DAMPAK POLITIK ELON MUSK Sarjono, Haryadi; Setiawan Soeratin, Boyke; Amandio, Daniel; Kennedy Lim, Dicky; Gouw, Samuel
Jurnal Bisnis Darmajaya Vol. 11 No. 2 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i2.1084

Abstract

This study analyzes the impact of Elon Musk’s political involvement on Tesla Inc.’s financial stability and investor sentiment. Using a descriptive qualitative approach through document analysis, the research employs secondary data from financial reports, NASDAQ stock movements, and reputable media sources. Findings show that Musk’s political activity heightened stock volatility, contributed to a 9% revenue decline, and led to a 71% drop in net income in Q1 2025. Tesla’s strong association with Musk intensified market sensitivity, triggering retail panic selling and portfolio adjustments by institutional investors. Political uncertainties also weakened automotive margins and increased R&D pressures. The study recommends stronger corporate governance, greater transparency, CEO succession planning, and strategic diversification to mitigate risk. Overall, the results highlight the importance of leadership-crisis management and proactive communication in maintaining investor confidence.
Strategic Analysis of Xiaomi's Financial Stability in the Electronics Industry Sarjono, Haryadi; Wilona, Anastasya; Ting, Laurencia Angelina; Rusli, Michelle Monica; Hagen, Raynard; Verrel S, Richard; Silviya, Ine
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.928

Abstract

Xiaomi has emerged as a formidable competitor in the global electronics market, largely due to its strategic financial management and innovative marketing practices. This study examines how Xiaomi maintains financial stability amid intense industry competition. A qualitative research approach was employed, utilizing Bloomberg financial data to ensure accuracy and relevance. The analysis focused on key financial indicators, including gross profit, total debt, and liquidity ratios. Gross profit data highlights Xiaomi’s income trends, revealing a consistent increase over the years, except an 11.1% decline in 2022. This decline was not attributed to shortcomings in products or branding but rather to tightened international export policies affecting Chinese electronics. Despite this setback, Xiaomi significantly reduced its total debt from $335.86 billion in 2018. Furthermore, analysis of financial ratios, particularly cash ratios ranging from 0.36 to 0.93, indicates a stable liquidity position. Xiaomi's sustained financial performance is closely linked to its strategic focus on delivering high-quality, affordable products, leveraging online sales channels, executing effective marketing campaigns, investing in brand development, and building a comprehensive ecosystem of interconnected smart devices.
Co-Authors Achmad Kuncoro, Engkos Agustina, Dita Michaela Alvian, Cordirianto Amandio, Daniel Amelinda Putri, Della Ang Swat Lin Lindawati, Ang Swat Lin Angeline Antonius Nico Kristanto, Antonius Nico Ariska, Popi Arlita Armanto, Arlita Aulia , Rachel Bambang Leo Handoko, Bambang Leo Budiman Notoatmojo, Budiman Edwin Edwin Engkos Achmad Kuncoro, Engkos Achmad Erick Wijaya, Erick Ersan Suria Pranoto, Ersan Suria Fatima, Nazwa Frendy Bong, Frendy Gading, Indira Ausani Gouw, Samuel gulzar, ayesha Hadi, Nixxen Dimitri Hagen, Raynard Himawan Sentosa, Himawan Idris Idris Irwan Zulkifli, Irwan Iwan Zulkifli, Iwan Jadi, Berliana Nathalia Jasmine, Syakira Fakhriya Jonathans, Kornelius Rulli Kennedy Lim, Dicky Khairunnisa, Athalia Shafa Khayla Adzra Armelia kok, michelle Laksmi Sito Dwi Irianti, Laksmi Sito Dwi Leono, Melfinna Mahira, Tubagus Marcelino, Kelvin Maries, Stela Melisa Menara Simanjuntak, Menara Natalia Natalia nirbita, shabira zora nisa, gadis aura Notoatmodjo, Budiman Pangow, Harmen Johannes Mario Pratama, Jonathan Nandana Pujadi, Arko Purwanta, Indah Putri , Kalea Okta Raharja, Robertus Ronaldinho Rahayu, Eka Sri Rahmawati Rainer , R. Randy, Aisyah Rahma Ravelliyo , Juvenn Elkins Robertus Tang Herman Rudy Aryanto, Rudy Rumeksa, Edhy Rusli, Michelle Monica Safitri Wijayanti, Safitri Sandy, Chelsea Anggita Nurramah Setiawan Soeratin, Boyke Sevenpri Candra, Sevenpri silviya, ine Sindhikara, Kathleen Sitorus, Grace Cynthia Magdalena Soeratin, Boyke Setiawan Sugiharto, Tjoe Khin Susan Novita Rotua Situmorang Ting, Laurencia Angelina Tinjung Desy Nursanti Tjia Fie Tjoe Verrel S, Richard Wilona, Anastasya Wong, Henry Wono Yohanes, Heppy Zetta, Azlia