Articles
<![CDATA[Information Seeking Pattern Relating to Football (A Case Study of Information Seeking of Football News As a Result of Unpublished Soccer Tabloid) ]]>
<![CDATA[Mabchut Nahdi, Faris]]>;
<![CDATA[Noor Rakhmad, M.I.Kom, Drs. Wiwid]]>
<![CDATA[ Interaksi Online Vol 5, No 3: Agustus 2017 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Soccer Tabloid is a football media that stopped its publishing in October, 2014. Based on the data of Kominfo and APJII, the unpublished Soccer Tabloid was concured with the increasing consumption of online media in Indonesia. Soccer Tabloid stopped its production due to the declining of selling circulation per year. As a result of the failed production of Soccer Tabloid, the readers are forced to seek the information from other media The purpose of this study is to describe the orientation of information seeking pattern perpetrated by the Soccer Tabloid readers after failing in production since 2014. This research uses Descriptive Case Study Approach along with Post-Positivist Paradigm. It also applies Information Seeking Theory and Uses and Gratification Theory. The technique of data analysis in this study requires the analytic technique of pattern-matching by Robert K. Yin. This study acknowledges the result that matches with the predicted pattern in which the information seeking pattern alteration is solely addressed to certain age categories. It can be seen from the research subjects with age category of 18 to 25 and age category of 26 to 35, they switch to use online media in fulfilling their information needs, contrasting with age category of 36 to 45 who still uses mass media In conclusion, information understanding recognized by each informant relating to football news from the media they consume results in activity, namely media preference in fulfilling information needs about football. The motives of each informant are various as well in consuming Socccer Tabloid due to their own needs. After Soccer Tabloid bankruptcy, informants apply the broad and narrow strategy selections in media preference to fulfill the needs of football information.]]>
<![CDATA[BENTUK PENDAMPINGAN ORANGTUA PADA ANAK DALAM MENONTON KARTUN DORAEMON ]]>
<![CDATA[Rosada Fitrianum, Febia]]>;
<![CDATA[Noor Rakhmad, Wiwid]]>
<![CDATA[ Interaksi Online Vol 6, No 3: Juli 2018 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Kartun Doraemon merupakan salah satu program televisi yang ditayangkan untuk anak-anak dengan lambang peruntukkan A7+ yang menyatakan bahwa kartun Doraemon aman untuk ditonton oleh anak-anak. Namun, di dalam kartun Doraemon terdapat unsur kekerasan verbal dan fisik. Penelitian ini dilakukan untuk mendeskripsikan bentuk pendampingan orangtua pada anak dalam menonton kartun Doraemon dengan beberapa bentuk mediasi orangtua. Penelitian ini menggunakan metode penelitian studi deskriptif kualitatif dengan in-depth interview pada orangtua (Ayah dan Ibu) yang mempunyai anak pada usia sekolah yaitu 7-12 tahun. Penelitian ini menggunakan Parental Mediation Theory dan Teori Konsistensi. Hasil dari penelitian yang telah dilakukan adalah seluruh orangtua mengetahui adanya kekerasan dalam kartun Doraemon serta melakukan pendampingan ketika anak menonton kartun Doraemon. Berdasarkan bentuk mediasi orangtua, terdapat orangtua yang menggunakan Active Mediation dan Coviewing Mediation. Tingkat pendidikan terakhir orangtua juga mempengaruhi dalam melakukan pendampingan dan penggunaan bentuk mediasi. Konsistensi yang dilakukan oleh orangtua dapat berjalan dengan baik dalam penerapan peraturan mengenai menonton televisi pada anak.]]>
<![CDATA[PENGARUH INTENSITAS MENGAKSES MEDIA SOSIAL ADIDAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SPORT SHOES ADIDAS DI KALANGAN REMAJA WANITA ]]>
<![CDATA[Purnama, Ayu Sri]]>;
<![CDATA[Herieningsih, Sri Widowati]]>;
<![CDATA[Pradekso, Tandiyo]]>;
<![CDATA[Rakhmad, Wiwid Noor]]>
<![CDATA[ Interaksi Online Vol 4, No 1: Januari 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Sport shoes merupakan salah satu jenis sepatu yang di minati oleh masyarakat saat ini, Selain itu akhir-akhir ini salah satu jenis sport shoes yakni running shoes menjadi fashion baru dikalangan remaja di Indonesia. Namun salah satu produsen sports shoes yaitu adidas saat ini kurang diminati bila dibandingkan dengan kompetitornya hasil survey mengenai sport shoes yang digunakan dan diminati oleh remaja wanita di Indonesia menunjukkan bahwa Adidas menempati urutan ke- tiga setelah nike dan converse kemudian data top brand index kategori remaja menunjukkan bahwa sport shoes Adidas sangat fluktuatif dari tahun 2012 – 2015.Tujuan penelitian ini adalah untuk mengetahui pengaruh intensitas mengakses media sosial adidas dan citra merek terhadap keputusan pembelian sport shoes adidas di kalangan remaja wanita. teori yang digunakan adalah teori ketergantungan dan teori respon kognitif. populasi dalam penelitian ini adalah remaja wanita yang berusia 18 – 22 tahun dan berdomisili di semarang dan sampel yang diambil dalam penelitian ini adalah sebanyak 50 responden dengan teknik purposive sampling.Dalam uji hipotesis, penulis menggunakan analisis regresi berganda, hasilnya menunjukkan bahwa tidak terdapat korelasi antara intensitas mengakses media sosial Adidas dan citra merek terhadap keputusan pembelian. uji hipotesis yang pertama menunjukkan tidak terdapat pengaruh antara intensitas mengakses media sosial terhadap keputusan pembelian sport shoes adidas di kalangan remaja wanita. kemudian Uji hipotesis yang kedua menunjukkan bahwa tidak terdapat pengaruh antara citra merek terhadap keputusan pembelian sport shoes adidas di kalangan remaja wanitaKesimpulan dari penelitian ini adalah hipotesis pertama dan kedua tidak terbukti karena tidak terdapat pengaruh antara intensitas mengakses media sosial terhadap keputusan pembelian sport shoes adidas di kalangan remaja wanita kemudian tidak terdapat pengaruh antara citra merek terhdap keputusan pembelian sport shoes adidas di kalangan remaja wanita.]]>
<![CDATA[BRANDING OF HIPMI PEDULI JAWA TENGAH THROUGH STRATEGIC COMMUNICATION ACTIVITIES AS COMMUNICATION MANAGER ]]>
<![CDATA[Qorina, Devi Yuhanita]]>;
<![CDATA[Setyabudi, Djoko]]>;
<![CDATA[Naryoso, Agus]]>;
<![CDATA[Rakhmad, Wiwid Noor]]>
<![CDATA[ Interaksi Online Vol 4, No 1: Januari 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The final task in the form of field work is based by HIPMI Peduli Jawa Tengah as a charity organization under the auspices of the Himpunan Pengusaha Muda Indonesia Regional Jawa Tengah (HIPMI Jawa Tengah) that recently established. The establishment of HIPMI Peduli Jawa Tengah aims to cultivate the spirit of social awareness and participation of entrepreneurs and societies in order to improve the social welfare of the Indonesian people on the social issues that happening nowadays. As a charities organization under the auspices of HIPMI Jawa Tengah, awareness of HIPMI Peduli Jawa Tengah is not widely known even by members of the HIPMI Jawa Tengah.The lack of awareness by HIPMI Peduli Jawa Tengah makes the participation of entrepreneurs and societies are less in any social activities undertaken by HIPMI Peduli Jawa Tengah. This leads to the small number of donors who participated through HIPMI Peduli Jawa Tengah that has not give maximum support at each social activities undertaken. Based on the concept of branding and persuasion theory, field work aims to increase awareness HIPMI Peduli Jawa Tengah and encourage the target audience to join and participate in any social activities undertaken by HIPMI Peduli Jawa Tengah.The implementation was held in August to September 2015 that makes it a total of 5 weeks, through a series of activities with the theme of education 1000 Book 1000 Goodness For Coastal Children, managed to get an increase in awareness activities HIPMI Peduli Jawa Tengah significantly from 25.84% to 84% and the increase of donation participation from 11.2% to 34%. Managed to get media partner, 5 social media accounts of Semarang City, 1 exclusive radio, and 1 exclusive print media. Managed to get positive publicity in 1 print media and 3 online media. This field work indicates that the "Branding HIPMI Peduli Jawa Tengah Through Strategic Communication Activity" was carried out according to goals specified by division communication manager.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MENYEBABKAN IKLAN POP- UP DIHINDARI ]]>
<![CDATA[Saraswati, Ayu]]>;
<![CDATA[Pradekso, Tandiyo]]>;
<![CDATA[Setyabudi, Djoko]]>;
<![CDATA[Rakhmad, Wiwid Noor]]>
<![CDATA[ Interaksi Online Vol 2, No 3: Agustus 2014 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Tingginya penggunaan internet saat ini, membuat sejumlah perusahaan dan pengiklan melirik internet untuk menjadi media beriklan dengan kelebihan yang ditawarkan. Banyak macam iklan di internet, salah satunya adalah iklan pop-up. Iklan pop-up adalah iklan yang muncul secara tiba-tiba di halaman situs, yang mana ukuran dari iklan pop-up hampir menutupi halam situs. Iklan pop-up kerap kali dianggap mengganggu dan dihindari.Tujuan penelitian ini untuk mengetahui faktor-faktor yang menyebabkan iklan pop-up dihindari. Penelitian ini menggunakan tipe penelitian eksploratif dengan metoda studi kasus. Konsep pemikiran untuk acuan penelitian ini menggunakan konsep Louise Kelly dalam penelitiannya “Advertising Avoidance in the Online Social Networking Environment”. Data penelitian ini diperoleh dari in-depth interview terhadap lima informan dengan kriteria pengguna aktif internet dan mengetahui mengenai iklan pop-up.Temuan penelitian menunjukkan bahwa faktor-faktor yang menyebabkan iklan pop-up dihindari adalah mitos buruk dan kekhawatiran terhadap iklan pop-up. Banyaknya mitos mengenai iklan pop-up yang menyatakan bahwa terdapat virus dalam iklan pop-up menyebabkan iklan pop-up dihindari, di samping hal tersebut kekhawatiran pengguna internet terhadap kuota yang akan habis jika melihat dan mengklik iklan pop-up juga membuat para pengguna internet berfikir dua kali untuk mengklik iklan pop-up. Pesan iklan kurang sesuai, dalam hal ini terdapat dua hal mengenai pesan iklan pop-up yang menjadi alasan iklan pop-up dihindari, yaitu pesan iklan yang menipu dan pesan iklan yang tidak sesuai dengan segmentasi produk dari iklan tersebut. Kemunculan iklan pop-up yang kurang menarik akan membuat para pengguna internet menghindari iklan dan kemunculan iklan secara berulang-ulang juga membuat para pengguna internet tidak ingin secara berulang-ulang membaca iklan karena merasa sudah mengetahui isi pesan. Kurang mengetahui mengenai regulasi iklan di internet, pengguna internet merasa jika media yang digunakan untuk beriklan tidak dapat dipertanggungjawabkan membuat para pengguna internet tidak ingin membaca iklan dan lebih memilih menghindarinya, dan resiko pada brand, iklan pop-up adalah iklan yang dihindari dan dianggap mengganggu hal ini berimbas kepada produk yang tengah ditawarkan, karena dianggap produk yang mengganggu. Key words : iklan pop-up, iklan di internet, iklan dihindari, eksploratif]]>
<![CDATA[PENGAWASAN ORANGTUA DAN LITERASI DIGITAL KELUARGA MELALUI DIALOG SERTA MEDIASI TERHADAP ANAK-ANAK MEREKA ]]>
<![CDATA[Nugroho Adhi Santoso, Ixnatius]]>;
<![CDATA[Noor Rakhmad, Wiwid]]>
<![CDATA[ Interaksi Online Vol 8, No 2: April 2020 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Excessive use of gadget can affect the cohesiveness and attachment of each family member and make the child vulnerable to addiction. This research is to describe the usage of gadget that influence the cohesiveness and attachment as well as social control behaviors and communication strategies used by parents in the context of monitoring the use of their gadget by using Relational Dialectics Theory and Parental Mediation Theory. The research is using qualitative method with phenomenological approach. The results showed the research subjects consisting of two families as information units showed positive results on the problem statement of the study worried by the author. The dialogue and mediation that is carried out based from parents digital literations from their knowledge as well as the values / norms adopted. Dialogue is carried out through conversation and discussion while mediation is carried out using active mediation and limited mediation.]]>
<![CDATA[MEMAHAMI HUBUNGAN KEAKRABAN ORANG TUA DENGAN ANAK YANG TINGGAL DI PESANTREN ]]>
<![CDATA[Nur Mustika, Ratu]]>;
<![CDATA[Noor Rakhmad, Wiwid]]>
<![CDATA[ Interaksi Online Vol 8, No 4: Oktober 2020 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Pesantren or Islamic Boarding School is one of education alternative institution for children. Based on regulations that is applied in Pesantren as general, children are required to live there without any contact from outside pesantren and also not allowed to use communication technology. Change in communication experienced by parents and children can cause consequences for the relationship between both of them. This research aims to describe the experiences of parents and children living in Islamic boarding schools in maintaining intimate relationships. The method used in this study is descriptive qualitative with interpretive paradigm and phenomenological approach. The theories used include Relational Dialects Theory, Relationship Maintenance Theory and Family Relationship Scheme Theory. Data in this research is collected through in depth interviews to three pairs of parents and children from different pesantren. The research showed that parents and children maintain relationship by maintaining communication via telephone provided by pesantren and commiting face to face meeting during parents-child visit. Parents and children share news and feelings each other regularly to maximize parents-child interaction time. Children ever experienced upleasant feeling whaen they are far away from parents and tried to run away with several plans made. Parents do not just let kids alone but also keep an eye on their children by maintaining communication with each other and asking how their condition in Pesantren. Parents constantly provide support, advice and attention so their children feel cared and motivated in their education. In addition, famalies open up each other by conveying news, feelings and their development of the latest activities carried out by each member. Parents and children also commit acts of affection by expressing directly, kissing, hugging and expressing love in their own way to maintain relationship between parents and children.]]>
<![CDATA[Hubungan Intensitas Mengakses Postingan Youtube Yoshiolo Dan Intensitas Komunikasi Peergroup Dengan Perilaku Konsumtif di Bidang Fashion Pada Remaja Di Semarang ]]>
<![CDATA[Aditya Putra, Mochammad]]>;
<![CDATA[Noor Rakhmad, Wiwid]]>
<![CDATA[ Interaksi Online Vol 8, No 4: Oktober 2020 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The high level of use of YouTube to view hypebeast review videos can increase the tendency of consumers to behave consumptively towards hypebeast items, because the media is related to the public's mind in receiving information or products that are displayed, one of them through hypebeast review videos on Youtube. A person's desire to appear the same as what is seen from the media encourages consumptive behavior. The desire to be part of the environment, especially in the peer group causes teens to try to follow the trend and the problem is when it is done excessively so that there is a waste and a purchase on the basis of desires not needs that are outside of material capacity. This study aims to determine the Relationship Intensity of Accessing Yoshiolo Youtube Post and Peergroup Communication Intensity with Consumptive Behavior in Fashion in Adolescents in Semarang. Theories used in this research are the Stimulus and Response Theory and Social Exchange Theory. This research is a quantitative research with explanatory type. Researchers used a non-probability sampling technique with a total sample of 60 people aged 18-22 years in the city of Semarang who had seen Yoshiolo's youtube shows and interacted with his peer group. Based on the hypothesis test conducted using Kendall's Tau correlation analysis, it shows that there is a positive relationship in the intensity variable accessing Yoshiolo's youtube postings with the consumptive behavior in fashion in adolescents in Semarang of 0.615 with a significance value of 0,000. Variable intensity of peer group communication with consumptive behavior in fashion in adolescents in Semarang shows a positive relationship with a correlation number of 0.622 and a significance value of 0,000. Field of Fashion in Teenagers in Semarang. With these results, it is recommended to the audience to be more careful in sorting out which information will be digested.]]>
<![CDATA[Pengungkapan Diri Gay dengan Teman Laki-laki Heteroseksual tentang Orientasi Seksual ]]>
<![CDATA[Olivia Anjani]]>;
<![CDATA[Wiwid Noor Rakhmad]]>
<![CDATA[ Interaksi Online Vol 7, No 4: Oktober 2019 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[In the process of self-disclosure, gays experience the complexity to reveal or hide their sexual identities. Tension in expressing sexual orientation is often felt by gays in friendships between gays with heterosexual men. Researchers conducted this study with the intention to find out the limits of the criteria used as gay considerations in closing or revealing themselves. In addition, it is also to find out how to communicate used in the disclosure or concealment of sexual identity to heterosexual men. using descriptive qualitative research methods. Data collection method used was an interview, with a number of informants 5 gay men. The results showed: (1) The process of self-disclosure of gay people to heterosexual male friends goes through a fairly long stage starting from being able to identify themselves, disclosure to the other immediate environment and finally to heterosexual men. (2) The purpose in self-disclosure is to foster a sense of being understood, accepted and equalized by his male friends. (3) Found criteria for consideration in the form of culture, gender, context, motivation and risk-benefit]]>
<![CDATA[BRANDING HIPMI PEDULI JAWA TENGAH THROUGH STRATEGIC COMMUNICATION ACTIVITY ]]>
<![CDATA[Selo Pangestu Imawan]]>;
<![CDATA[Djoko Setyabudi]]>;
<![CDATA[Agus Naryoso]]>;
<![CDATA[Wiwid Noor Rakhmad]]>
<![CDATA[ Interaksi Online Vol 4, No 1: Januari 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This Final Assignment in the form of field work is based on a new organization underHIPMI Jawa Tengah, HIPMI Peduli Jawa Tengah. HIPMI Peduli Jawa Tengah is a neworganization that is not popular yet in HIPMI Jawa Tengah members, let alone in public.Through its branding activity, HIPMI Peduli Jawa Tengah can strengthen its HIPMI PeduliJawa Tengah brand.Because there’s a lot of HIPMI Jawa Tengah member who don't know about HIPMI PeduliJawa Tengah makes many HIPMI Peduli Jawa Tengah activities unknown to them and topublic. Based on persuasion theory, this work aims to entice members of HIPMI JawaTengah to know HIPMI Peduli Jawa Tengah activities better. Aside of that, this work alsoaims to increase the affection, cognition and behavior of the members and to persuadepeople to donate in HIPMI Peduli Jawa Tengah.On one month of execution in August, the event managed to increase awareness by 84%and donation by 34% of the members of HIPMI Peduli Jawa Tengah. This work also showsthat the branding activity done by HIPMI Peduli Jawa Tengah was successfully doneaccording to the goals that had been set beforehand.]]>
