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All Journal JURNAL ILMU SOSIAL Interaksi Online Jurnal ASPIKOM
Wiwid Noor Rakhmad
Departemen Ilmu Komunikasi, FISIP, UNDIP
Library & Information Science Social Sciences

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HUBUNGAN ANTARA KONSEP DIRI DAN KEMAMPUAN KOMUNIKASI DENGAN KEMAMPUAN ADAPTASI PEGAWAI BARU DI PERUSAHAAN PERBANKAN Rahadianto, Anugrah; Noor Rakhmad, wiwid; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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New employees often face difficulties in adapting to their new work environment, leading to high turnover rates, especially in the banking sector. These difficulties are influenced by selfconcept and communication skills. This study examines the relationship between self-concept and communication skills with the adaptation ability of new employees in banking companies. The study uses a positivist paradigm and a quantitative approach, involving 100 respondents aged 21-45 years with a maximum working period of one year. A survey method with a questionnaire was used to measure the variables studied. The results of the correlation analysis showed a significant positive relationship between self-concept and adaptation ability, and between communication skills and adaptation ability. This relationship aligns with Henri Tajfel's social identity theory and Giles & Ogay's (2007) social accommodation theory. The results of the coefficient of determination test showed a significant positive relationship between self-concept and communication skills simultaneously with adaptation ability, consistent with what Schneiders stated in Ulfa et al. (2022). The results of this study indicate that new employees with a positive self-concept and good communication skills can adapt quickly and effectively in a strict and high-risk work environment. This shows that a good self-concept and communication skills greatly support the adaptation process of new employees in a new workplace.
PENGARUH CONSUMER ATTITUDE DAN SUBJECTIVE NORM TERHADAP INTENTION TO BUY SAAT KRISIS MEREK Gusti Belo Limbong; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study analyzes the effect of consumer attitude and subjective norm on intention to buy Aqua products amid the water source crisis. Using a quantitative survey of 100 bottled water consumers and multiple linear regression, the results show that consumer attitude positively and significantly affects intention to buy (t = 9.657, sig < 0.001), as does subjective norm (t = 5.606, sig < 0.001). Simultaneously, both variables explain 66.8% of the variance in purchase intention (F = 97.569, R² = 0.668). These findings reinforce the Theory of Reasoned Action (TRA), with consumer attitude proving more dominant than subjective norm in the context of a brand reputation crisis.
PENGARUH INTENSITAS PAPARAN KONTEN DAN KUALITAS INFORMASI TERHADAP TINGKAT KEPERCAYAAN PADA INFORMASI KESEHATAN MENTAL DI KALANGAN GENERASI Z PENGGUNA TIKTOK Niken Yuly Prasetya; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is driven by the phenomenon of increasing content consumption on TikTok, particularly the prevalence of low-quality mental health content that is easily trusted by Generation Z. The high level of TikTok usage among this generation creates an ecosystem of massive information exposure with minimal curation, raising serious concerns regarding the quality of mental health knowledge shaped through the platform. This study aims to determine the influence of content exposure intensity and information quality on the level of trust in mental health content among Generation Z TikTok users. This research employs a quantitative explanatory approach using a survey method. The theoretical frameworks utilized are Cultivation Theory and Information Integration Theory to explain the mechanism of trust formation in the context of digital content consumption. Data from 100 respondents were analyzed using simple linear regression analysis. The results indicate that the intensity of content exposure has a weak influence on the level of trust in mental health information, while information quality has a moderate influence on the level of trust. These findings contribute new insights to Cultivation Theory and Information Integration Theory and suggest that TikTok users, especially Generation Z, should develop a critical attitude when consuming mental health content, such as re-verifying information with credible sources
Pengaruh Terpaan Kampanye Iklan American Eagle Outfitters dan Reputasi Sydney Sweeney sebagai Human Brand terhadap Keputusan Pembelian dengan Brand Attitude sebagai Variabel Mediasi Anindhita Shahirah; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The fashion industry heavily relies on advertising strategies to build brand image, yet utilizing controversial celebrities can pose fatal reputational risks for a company. This study aims to analyze the impact of American Eagle Outfitters' advertising campaign featuring Sydney Sweeney, along with her reputation as a human brand, on consumer purchase decisions, with Brand Attitude serving as a mediating variable. Employing a quantitative approach with an explanatory design, data were collected via questionnaires distributed to a number of consumers in major Indonesian cities who were exposed to the campaign, and subsequently analyzed using structural equation modeling. The findings reveal interesting and non-linear dynamics. Ad exposure does not have a significant direct effect on purchase decisions, indicating that mere frequency of viewing is insufficient to drive buying action if the delivered message is problematic. Conversely, the controversial reputation of the celebrity actually exerts a significant positive direct influence on purchase decisions, a phenomenon likely driven by curiosity stemming from massive media exposure. However, overall, this campaign successfully generates a negative Brand Attitude among consumers. This negative attitude is proven to be a strong deterrent to consumer purchase intentions. Furthermore, Brand Attitude successfully mediates the relationship between the human brand's reputation and the purchase decision, but fails to mediate the relationship between ad exposure and the purchase decision. In conclusion, the success of celebrity marketing communication in the digital era is not merely measured by popularity reach, but heavily depends on the alignment of moral values between the figure and the target audience. Ambiguous or controversial ad messages can easily damage consumer perception, ultimately thwarting the commercial objectives intended by the brand.
PENGARUH KECEMASAN KOMUNIKASI TERHADAP INTENSITAS KOMUNIKASI INTERPERSONAL DENGAN TEMAN SEBAYA (PEER GROUP) MELALUI KEPERCAYAAN DIRI BERKOMUNIKASI PADA SISWA TULI DI YAYASAN SETARA SEMARANG Desi Sulistianingsih; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The high levels of interpersonal communication barriers experienced by Deaf students in their interactions with peers is the background for this study. Deaf students frequently encounter communication anxiety triggered by fears of rejection and miscommunication, which in turn undermines their communication self-confidence and potentially reduces the intensity of their interpersonal communication. This study aims to examine the effect of communication anxiety on the intensity of interpersonal communication through the mediation of communication self-confidence among Deaf students at Yayasan Setara Semarang. To address the research objectives, this study employed the Anxiety/Uncertainty Management (AUM) theory and Cognitive Dissonance Theory within a quantitative explanatory research design. The sampling technique used was total sampling, involving 35 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software. This analytical method was selected due to its suitability for testing mediation models and its effectiveness with relatively small sample sizes. The results indicate that communication anxiety has a significant negative effect on the intensity of interpersonal communication among Deaf students. Higher levels of communication anxiety are associated with lower intensity of interpersonal interactions with peers. Furthermore, the findings reveal that communication anxiety influences interpersonal communication intensity indirectly through communication self-confidence as a mediating variable. Based on these findings, it is recommended that educators and the social environment develop communication programs focusing on anxiety management and the enhancement of students’ communication self-confidence to foster more inclusive and supportive social interactions.
DAMPAK TERPAAN TAGAR #NOVIRALNOJUSTICE TERHADAP REPUTASI POLRI DENGAN PERSEPSI GENERASI Z PENGGUNA MEDIA SOSIAL X SEBAGAI VARIABEL MEDIASI Rumaisa Himmatu Sholihah; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Law No. 2 of 2002 reflects the government’s efforts to ensure public safety and order through the role of the Indonesian National Police in preventing and addressing all forms of legal violations. However, in practice, certain actions by the Indonesian National Police remain inconsistent with the principles enshrined in the 1945 Constitution. The #NoViralNoJustice hashtag phenomenon on social media represents the escalation of public criticism regarding the Indonesian National Police’s performance in law enforcement. The high intensity of this information exposure shapes Generation Z’s cognitive construction in interpreting and evaluating the institution. The study employed a quantitative approach with a positivist paradigm and utilized Partial Least Squares (PLS) analysis. The results indicate that exposure to the hashtag does not have a significant direct effect on reputation but does have a significant effect on perception. Furthermore, perception influences reputation and acts as a full mediator in the relationship between exposure and reputation. These findings confirm that institutional reputation is not formed instantly through media exposure, but rather through an evaluative process mediated by the construction of perceptions as a result of cognitive processing of the information received.
PENGARUH TINGKAT KONFORMITAS KELOMPOK DAN KONSEP DIRI TERHADAP PERSEPSI PERNIKAHAN PADA GENERASI MILENIAL Ramadhani Putri Utami; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study analyzes the influence of group conformity level and self-concept on marriage perception among millennials in Semarang City. The rising trend of marriage postponement among millennials underlies the urgency of this research. A quantitative approach was applied to millennial respondents (born 1981–1996) delaying marriage via purposive sampling, analyzed using multiple linear regression. Results show that group conformity has a significant negative influence on marriage perception, meaning stronger conformity to marriage-delaying group norms leads to more negative marriage perception. Conversely, self-concept has a significant positive influence, where individuals with stronger self-esteem and self-confidence tend to hold more positive marriage perceptions. Together, both variables contribute significantly in explaining the variation in marriage perception among millennials. The study recommends strengthening self-concept and developing critical attitudes toward group norms to form a more balanced marriage perception.
Co-Authors Adelya Putri Ayu Felita Adham Helian Wicaksana Adi Nugroho Adi Nugroho Adi Nugroho Aditya Putra, Mochammad Afidati Hidayanti, Syafira Afifah Azzahra Agus Naryoso Al Afifka Ma’rifatul Qomari Zaman Alifati Hanifah Alisha Mumtaz, Farah Alya Khoirunnisa, Mayfida Amida Yusriana Anggita Pratita Sandya Anindhita Shahirah Annisya Winarni Putri Anugrah Beta Familio Anzilna Mubaroka Aprilla Agung Yunarto Arham Syarif, Muhamad Arif Andhika, Wisnu Asti Amalia, Fatiha Audrey Marsanda, Marchella Ayu Saraswati Ayu Sri Purnama, Ayu Sri Bayu Widagdo, Muhammad Bening Shabilla Utami Bhaswarani Oktadianisty Chrisintya Mauli Sitorus Chykla Azalika DANIEL EDI KURNIAWAN Desi Sulistianingsih Destika Fajarsylva Anggraini Desvira Siahaan, Ulita Desvira Siahaan Devi Yuhanita Qorina, Devi Yuhanita Devy Widya Cahyani Dika Okta Fianto, Ferdian Diyan Krissetyoningrum Djoko Setyabudi Dody Pradana Eryanto DR Sunarto Dr. Sunarto Dwi Purba ningrum Dwi Ratna Setyorini Elsa Septiana Pertiwi Endang Retnowati Erisa Dwi Syafira Eva Wijiyanti Hidayat Fajru Akbari Putra Sinik, Fikri Fani Adhiti Farrah Alfarani Nur Hidayat Fatraya, Denisa Febriyanti, RT Annisa Fikri Onasis Fitri Nur Hidayat Fitriana Nur Indah S Gusti Belo Limbong Gusti Restu Kinanti Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hesti Ratnasari, Hesti Hizarani Lailan Saadah Sihombing Ignatia Endra Kristianti Ika Putri Hanafi Ilham Futaki Ilvani Fylandita Vristiandaniva Imam Dwi Nugroho Indra Prayoga Intan Mashitasari Intan Maylani S.D. Iswara Pramusita, Regina Joyo Nur Suyanto Gono Kevin Surya Laksmana, Muhammad Khansa Berlian, Dinda Kholita Putri Arifiana Lintang Ratri Rahmiaji M Bayu Widagdo M Yulianto Mabchut Nahdi, Faris Maerel Dhalia Arumnisa Mar&#039;atul Hanifah Marwah Gayatri Purnado MERCYANA MAJESTY YULION Mila Candra Novianti Mira Adinia Much. Yulianto Muhammad Bayu Widagdo Muhammad Rofiuddin Naabigha, Tsaabitah Naura Kamila Prasetyanti Neazar Astina Prabawani Nico Ariowibowo Niken Yuly Prasetya Niki Hapsari Fatimah Nugroho Adhi Santoso, Ixnatius Nur Hidayati, Ayuk Nur Mustika, Ratu Nur Rahmi, Faurina Nurist Surayya Ulfa Nurriyatul Lailiyah M.I.Kom Nurul Hasfi Nurul Istiqomah Nurwijayanti Octavia, Jelena Olivia Anjani Paskah M Pakpahan Pertiwi, Bunga Pingki Setiyo Anggraeni Primada Qurrota Ayun Pua Ayu Wardhani Putri Ramadhini Putty Elvia Nusdalita R. Sigit Pandhu Kusumawardana Raden Mas Muhammad Ridha Prasetya Rahadianto, Anugrah Ramadhani Putri Utami Ramadhani Zahra Rizki Fajar Bagaskoro, Sektianto Rizki Kurnia Yuniasti Rosada Fitrianum, Febia Roseana, Brilianti Roy Bagus Royyani Rugayah Rugayah Rumaisa Himmatu Sholihah Rwanda Zwazdianza Azwar S Rouli Manalu Salma M, Jihan Selo Pangestu Imawan Setyo Eka Rofi Shintaloka Pradita Sicca, Shintaloka Pradita Siadari, Roulina Silvia Kartika C Dewi Silviana, Resy Sri Budi Lestari Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Tandiyo Pradekso Taufik Suprihartini Taufik Suprihatini Teguh Kurniawan, Petrus Teresia Kinta Wuryandini Tita Adi Tiyawati Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Uci Andriani Ulya Saida Usaid Abdullah Dzikri Velina Prismayanti Susanto Venansius DavyGian A Vicho Whisnurangga Vincentius Raditya Kristiawan Vinna Dewi Haryanti Wening Jiwandaru Pradanari Yanuar Luqman Yuanita Putri Melati Yusriana, Amida Zefa Alinda Fitria Zulfa Priastuti, Nadia