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Nurudin Nurudin
Universitas Muhammadiyah Malang
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Journal : Jurnal Ilmiah Ekonomi Islam

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Pengaruh Islamic Market Orientation Dan Inovasi Produk Terhadap Kinerja Pemasaran Nurudin, Nurudin; fataron, zuhdan ady; Asyifa, Laily Nur
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6474

Abstract

The purpose of this study was to determine the effect of Islamic market orientation and product innovation on marketing performance. The sample used was 100 people who were collected by non-probability sampling method in the form of purposive sampling. Data collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is multiple regression analysis. The results of the analysis show that Islamic market orientation has a positive and significant effect on marketing performance. Product innovation has a positive and significant effect on marketing performance.
Co-Authors Abdullah Abdullah Adelia Septiani Restanti Tania Afandi, Yosi Ahmad Munji Alfarisy, Muhammad Salman Alfi Tranggono Agus Salim Amalia Rizky Indah Permadani Arsy, Azzukhrufina Nadia Asyifa, Laily Nur Azizah Azzukhrufina Nadia Arsy Baharudin Baharudin Barory, Chulil Devi Anggraini Oktavika Faisal Amarsah Faris Shalahuddin Zakiy, Faris Shalahuddin fataron, zuhdan ady Fatkhiyah, Fibaroina Nida Firda Dwi Aprilyawati Frida Kusumastuti Halawa, Richardo Riswan Hartono, Setyo Budi Ibrahim Ibrahim Izra, Nadya Syafira Nurul Jaya, Rubi Surya Johari, Harry Irawan Joni Safaat Adiansyah Khairunnisa, Deviardi Panca Lisnawati, Erni Maltuf Fitri, Maltuf Mawadah, Sokhikhatul Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muh. Rizal Hamdi Muhammad Rais Muyassarah Muyassarah, Muyassarah Muyassarah, Muyassarah Nadhor, Khaerun Nanda Laily Maulidin Fajrur Noorsakti Wahyudi Nuha, Soya Angga Arifin Nur Fatoni, Nur Nur Fauzi, M. Asif Nurhayati Nurhayati Nurjan, Fatman Nurlaksana Eko Rusminto Prasetyo Widiyono, Ibnu Puri Bahesa, Samantha Bella Rafael Slamet Firdaus Rahayu Condro Murti Rahma, Zuliana Rahman El Junusi Rahman, Fatuh Sholihin Sholihin Sokhikhatul Mawadah Sukuryadi Sukuryadi, Sukuryadi Syaefuddin Syaefuddin Tania Setya Ningsih Triana Sekti Wakhid Kozin Wida Yuliar Rezika Widiya Yutanti Widodo, Wicha Rizky Sakti Mashito Wijoyo, Agung Wini Tarmini