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Nurudin Nurudin
Universitas Muhammadiyah Malang
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Journal : At-Taqaddum

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STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM Nurudin, Nurudin
At-Taqaddum Volume 10, Nomor 2, Tahun 2018
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.279 KB) | DOI: 10.21580/at.v10i2.2987

Abstract

Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products.
Co-Authors A. Anzilna Munzalan. M Abdullah Abdullah Adelia Septiani Restanti Tania Afandi, Yosi Ahmad Munji Alfarisy, Muhammad Salman Alfi Tranggono Agus Salim Alhakim, Mahfudh Ghafur Amalia Rizky Indah Permadani Arsy, Azzukhrufina Nadia Asyifa, Laily Nur Azizah Azzukhrufina Nadia Arsy Baharudin Baharudin Baharudin Ihsan Barory, Chulil Belinda Ayuningtyas David Yusuf. A Devi Anggraini Oktavika Faisal Amarsah fataron, zuhdan ady Fatkhiyah, Fibaroina Nida Firda Dwi Aprilyawati Frida Kusumastuti Halawa, Richardo Riswan Hartono, Setyo Budi Hidayaturrosyida, Hidayaturrosyida Izra, Nadya Syafira Nurul Jaya, Rubi Surya Johari, Harry Irawan Khairunnisa, Deviardi Panca Khoirul Anwar Laksa Rizal Putra. W Lisnawati, Erni M. Helmi Maltuf Fitri, Maltuf Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muh. Rizal Hamdi Muhammad Rais Muyassarah, Muyassarah Muyassarah, Muyassarah Muyassarah, Muyassarah Nadhor, Khaerun Nanda Laily Maulidin Fajrur Noorsakti Wahyudi Nugroho, Ferry Cahyo Nuha, Soya Angga Arifin Nur Fatoni, Nur Nur Fauzi, M. Asif Nurlaksana Eko Rusminto Prasetyo Widiyono, Ibnu Puri Bahesa, Samantha Bella Rafael Slamet Firdaus Rahayu Condro Murti Rahman El Junusi Rahman, Fatuh Riesa Syariful Akbar Robbiulsani, Nur Yasni Rustandi Rustandi, Rustandi Saadah, Naili Sekarrisma, Zeva Ega Sholihin Sholihin Siti Kalimah Sokhikhatul Mawadah Sukuryadi Syaefuddin Syaefuddin Syaeful Ilman Tania Setya Ningsih Triana Sekti Wakhid Kozin Wida Yuliar Rezika Widiya Yutanti Widodo, Wicha Rizky Sakti Mashito Wijoyo, Agung Wini Tarmini Zakiy, Faris Shalahuddin