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All Journal El-HARAKAH : Jurnal Budaya Islam Jurnal Media Wahana Ekonomika JAMBURA Journal of Architecture Jurnal Bisnis Dan Kajian Strategi Manajemen Buletin KKN Pendidikan Pelangi: Jurnal Pemikiran dan Penelitian Pendidikan Islam Anak Usia Dini Jurnal Ilmiah Wahana Pendidikan Warisan: Journal of History and Cultural Heritage Jurnal Media Akuntansi (MEDIASI) Journal of Community Engagement Research for Sustainability Tanjak: Jurnal Sejarah dan Peradaban Islam NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Istoria : Jurnal Ilmiah Pendidikan Sejarah Universitas Batanghari Jejak: Jurnal Pendidikan Sejarah Universitas Jambi JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) JURNAL MUARA PENDIDIKAN Innovative: Journal Of Social Science Research Jurnal Abdimas Terapan JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Danadyaksa Historica Journal Of Building Architecture Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah Pelangi: Jurnal Pemikiran dan Penelitian Pendidikan Islam Anak Usia Dini
Heryati Heryati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

 1 
Sosialisasi Marketing Digital Menuju Era Society 5.0 di SMA Negeri 1 Belimbing Kabupaten Muara Enim Agus Mulyani; Edduar Hendry; Yasir Arafat; Ilhamsyah Ilhamsyah; Akila Akila; Heryati Heryati; Tri Darmawati; Aprizal Rosadian
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5221

Abstract

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.
Co-Authors AA Sudharmawan, AA Abdul, Nurnaningsih N. Aditya, Rizki - Agus Mulyani Agustini, Eka Akila Akila Al Farozi, Muhamad Ali Hartawan Amir Abbas Andini, Winda Anugrah Octavian, Wendy Apriana Apriana Aprizal Rosadian arizona, rio Asmawati Asmawati Asykur, Abdillah Damayanti, Selvina Darnila, Eka Djaelani, Zuhriyati Dwi Warsari, Dwi Ebit Saputra Edduar Hendry Edholianansyah Edholianansyah Emma Lilianti, Emma Erfan Robyardi Fatmah Fatmah Feby, Feby Fitri, Ressy Dwi Hariana, Hariana Husain, Mario Ilhamsyah Ilhamsyah istiqomah istiqomah Ivada, Indianis Kalih Trumansyahjaya Kurbani, Adie Lintak, Rahmawaty B Mahardika, Juita Maliah Maliah Maryam Utami Andi Hasan Masita, Masita Masyrullahushomad, Masyrullahushomad Meilinda Lestari Modjo Moh. Faisal Dunggio Muhammad Najib Nasaruddin Nasaruddin Ninin Non Ayu Salmah, Ninin Non Ayu Nisa' Ulul Mafra Nur Ramadhan, Nur Nurcahyo, Bagas Dwi Nurhayati Nurhayati Nurkardina Novalia Nurmuhammad, Andi Annisa Nurnanigsih N. Abdul Nurnaningsih Nico Abdul Nurnaningsih Nico Abdul Oktariansyah Oktariansyah, Oktariansyah Paputungan, Elsi Firstanianda Pratama, Rico Arya Pratiwi, Niniek Putra Surya, Ego Putra, Muhammad Meisandy Pratama Reina Damayanti Reva Maria Valianti, Reva Maria Rini Novianti Robyardi, Erfan ROY SAPUTRA Ruslan Ruslan Santi Puspita Sari, Mariskha Nopita Setyawati, Dewi Sri Wahyuni Suhada Suhada Suhada Suhada, Suhada Tamara, Liensa Tia Rusdiana, Yusinta Tiarusdiana, Yusinta Tika Zahara Tri Darmawati Tri Darmawati, Tri Trifandi Lasalewo Usman, Benny Wahyu Saputra Wendy Anugrah Octavian, Wendy Anugrah Yasir Arafat Yuliarni Yuliarni Yusinta Tia Rusdiana