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Siti Munfaqiroh
STIE Malangkucecwara Malang
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Teknologi Tepat Guna Dan Digitalisasi Marketing Untuk Meningkatkan Penjualan Munfaqiroh, Siti; Aryani, Dwi Nita; Nursasi, Enggar
Jurnal ABM Mengabdi Vol 12 No 2 (2025): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i2.1749

Abstract

This community service program aims to increase the production and sales capacity of MSME partners through the application of appropriate technology and optimization of digital marketing. The target partner is “Sambal Mama Ni” in Malang City, which faces limitations in production capacity and has not yet optimized its digital marketing strategy or financial reporting. The solutions provided include the provision of a 30 liter spice grinder to support increased production, the development and training of website management as a means of promotion and sales, and assistance in preparing accurate and systematic financial reports. The results of the activity showed an increase in production efficiency, expanded marketing reach through an integrated website, and improved partner understanding of financial record-keeping. With this guidance and training, the partner gained new insights and knowledge that can be applied, thereby hopefully driving sustainable business growth and empowering the community economically.
Co-Authors )Lailatus Sa’adah ., Farahdila Agus Salim Agussalim Andriansyah Aida Nur Rahma Ali Lating Amin, Aminul Aminul amin Anastasius Mario Sandy Agung Andiani, Lidia Antonio Atito Do Rosario Ardi Kemara, Nicholas Arniati, Tutik Ayu Pramesti, Janisya Bella Giovana Putri (STIE Malangkucecwara Malang) Bima Ramadhan, Novrianto Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Darti Djuharni Didik Priyo S. Didik Priyo Sugiharto Dike Wahyu Arminda Dacruz Rama Dea Djoko Sugiono Dwi Danesti Dwi Danesti Dwi Danesti Deccasari Dwi Danesty D. Dwi Danesty Deccasari Dwi N A Dwi N A Dwi Nita Aryani Dyah Aruning Puspita Edi Sudiarto Eko Sudjawoto Eko Sudjawoto Eko Sudjawoto Enggar Nursasi Evi Maria Evi Maria Fera Tj Hanif Mauludin Hariadi, Sugeng Hedher Tuakia Imama Z Imama Z Imama Zuchroh Imama Zucroh Irawan Budi Prasetyo Istutik Kadarusman . lailatus sa'adah Lailatus Sa’adah Lailatus Sa’adah Lailatus Sa’adah Lathing, Ali Lating, Noval Ali Leonardo Calvin Pareira Lidia Andiani Lindananty Lindananty M. Fariz Shevalian Arden M. Soedarman M. Soedarman Marli - - Marli Marli Marli Marli Moh Soedarman Mohammad Syadeli Muniroh Muniroh Muniroh, Muniroh Muslichah Muslichah Nabilla Yustya Jasmine Nanang P Nanang P Nevi Danila Nunung N Nunung N U Nunung N U Nunung Nurastuti Utami Nunung Nurastuti, Nunung Rahmania, Benita Ratri Buda Nugrahanti Rina Irawati Rina Rahmawati Rina Rahmawati Rina Rahmawati Rina Rahmawati Rina Rahmawati, Rina Sa adah, Lailatus Sa'adah, Lailatus Sandi, Rizal Kurnia Sa’adah, Lailatus Setiawan Setiawan Setiawan Setiawan Setiawan Setiawan Setyawan Setyawan Setyawan, Setyawan Sherly H Erawati Sherly Hesti Erawati Sinta Maria, Sinta Sugeng H Sugeng H Sugeng H Sugeng Hariadi Sulaiha, Sulaiha Syerly Hesti Erawati Syerly Hesti Erawati Tachjuddin Tachjuddin Tjahjani, Fera Triana Murtiningtyas Triana Triana Uke Prajogo Utami, Nunung Nurastuti Wasisto, Anggit Widanarni Pudjiastuti Widanarni Pudjiastuti Widanarni Pudjiastuti Widanarni Pudjiastuti WIDANARNI WIDANARNI Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana Zainul Arifin Zainul Arifin Zainul Arifin Zainul Arifin