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All Journal Jurnal Ilmu Komunikasi Paramita: Historical Studies Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Komunikasi Masyarakat, Kebudayaan dan Politik WIDYAKALA JOURNAL Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Profetik Kajian Jurnalisme JURNAL LENSA MUTIARA KOMUNIKASI Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Abdimasku : Jurnal Pengabdian Masyarakat INSANI Publish : Basic and Applied Research Publication on Communications KHIDMAT SOSIAL Jurnal Insani
Kaligis, Retor Aquinaldo Wirabuanaputera
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PROSES KEPUTUSAN PEMBELIAN FOLLOWERS INSTAGRAM @agakenyang Kurniawati, Yosita; Kaligis, Retor AW
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.502

Abstract

The growth of the culinary industry in Indonesia is experiencing rapid growth. In addition to progress in the culinary field, the advancement of information technology has experienced rapid growth. Social media is one type of content thatis widely accessed by internet users in Indonesia, and Instagram is classified as a social media platform that has the seventh most users in the world. For that the use of social media for the delivery of an electronic message is needed in the digital era today. Some people need someone who is able to be trusted and convince themselves in the process of making purchasing decisions regarding the product or brand that will be consumed. The existence of electronic word of mouth delivered through internet media makes it the most effective, easy and rightchoice because it can prevent and reduce the uncertainty that wil occur in the purchasing decision process. The concept used in this study is electronic word of mouth and the process of purchasing decisions. The methodology used in this research is quantitative explanative. The population taken by the researcher is all followers on the @agakenyang Instagram account as many as117.000 followers as of June 16th,2019 with probability sampling techniques and response rates as sampling techniques. With a sample of 151 respondents, it was found that there was an effect of electronic word of mouth by foodie through Instagram social media on the purchasing decision making process. With the value of t count is greater than the value of t table then Ho is rejected and Ha is accepted. The correlation coefficient of 0.756 is between 0.601 – 0.8000, so it can be concluded that the strength of the relationship is strong.
NARATIVE ANALYSIS OF CAMPAIGN OF PERSIJA PLAYERS ON THE VIDEO #JAGAGBK Aprilianti Pratiwi; Retor A.W. Kaligis; Fardihian Anshari
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1696

Abstract

The purpose of this study is to analyze the campaign narrative delivered by Persija players on the #JagaGBK video in an effort to compile the position of Jakmania in order to maintain SUGBK. The method used in this study is qualitative analysis with narrative analysis. The theory is the Narrative Paradigm theory. The results showed that the #JagaGBK video was in accordance with the three basic concepts of the Narrative Paradigm theory: coherence, truth and good reason. Persuasive campaigns carried out are relevant to the target audience because the message was conveyed by Persija players who were very familiar with Jakmania. It takes synergy between the elements of communicators, messages, communicants and the media used to conduct persuasive campaigns. If one element does not synergize with other elements, then the campaign carried out is ineffective and far from expectations. Based on the elements of the persuasive campaign, #JagaGBK video communicators are on two levels, namely the level of ideas or initiators and messengers. As the initiator of the idea was Persija management and Jakmania Chairman, while the courier was seven Persija players. The target audience for this campaign is Jakmania. The message to be conveyed is #JagaGBK. The message is packaged in videos that are spread through the Persija player's Instagram account. Through the #JagaGBK video narrative, it is expected that Jakmania can always keep GBK while watching the Persija match.
Implementasi Misi Televisi Republik Indonesia: Antara Tanggung Jawab Sosial dan Kompetisi Media Kaligis, Retor Aquinaldo Wirabuanaputera; Sofiyani, Nada; Clara, Cindy
Jurnal Kajian Jurnalisme Vol 5, No 1 (2021): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v5i1.31893

Abstract

Di tengah perkembangan stasiun televisi swasta dan media online, TVRI tidak hanya menghadapi tantangan meraih khalayak. Berbagai program acara televisi swasta dan media online yang hanya mengejar keuntungan menimbulkan sejumlah ekses terhadap lingkungan sosial khalayak. Penelitian ini menggunakan Teori Pers Tanggung Jawab Sosial yang dikaitkan dengan misi TVRI sebagai lembaga penyiaran publik.  Misi TVRI menggambarkan upaya pemenuhan tanggung jawab sosial harus diletakkan dalam  konteks kompetisi media.  Jika TV Publik tidak banyak ditonton orang maka upaya pemenuhan tanggung jawab sosial  tidak berdampak signifikan di masyarakat. Penelitian ini bertujuan mengetahui implementasi misi TVRI dalam pemenuhan tanggung jawab sosial  pers di tengah kompetisi media di era Direktur Utama Helmy Yahya (2017-2020). Dengan pendekatan kualitatif deskriptif dan organisasi sebagai unit analisis, penelitian ini menggunakan teknik pengumpulan data wawancara mendalam terhadap sejumlah informan kunci dan dokumentasi. Hasil penelitian menunjukkan implementasi misi TVRI dilakukan melalui sejumlah terobosan dari pembaruan sarana dan prasarana hingga sumber daya manusia. Namun upaya TVRI memenuhi tanggung jawab sosial terkendala faktor regulasi dan konsolidasi internal. Revisi UU No. 32 Tahun 2002 diperlukan untuk mereposisi kedudukan dewan pengawas dan kemandirian pembiayaan TVRI. Adapun konsolidasi internal memerlukan perbaikan manajemen administrasi internal TVRI, pengembangan budaya organisasi baru, dan penguatan bidang pengelolaan sumber daya manusia.
Pelatihan dan Pendampingan UMKM Mainan Tradisional dalam Penggunaan Instagram sebagai Media Promosi di Desa Wisata Kaligis, Retor Aquinaldo Wirabuanaputera; Leander, Naomi De Verara; Maulida, Lailly; Fauzi, Muhammad Rayhan; Shabrina, Amalia Nur
DHARMAKARYA: Jurnal Aplikasi Ipteks untuk Masyarakat Vol 14, No 3 (2025): Dharmakarya
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v14i3.59370

Abstract

Permainan tradisional menjadi atraksi yang dipertontonkan kepada para wisatawan di Desa Pasir Eurih Kecamatan Tamansari, Kabupaten Bogor. Di tengah tantangan dan persaingan yang dihadapi mainan tradisional menghadapi mainan digital, masalah sumber daya manusia masyarakat setempat dalam penggunaan teknologi digital menjadi kelemahan untuk berpromosi. Program pengabdian kepada masyarakat ini bertujuan melatih dan mendampingi para pelaku UMKM mainan tradisional agar dapat lebih kompetitif dalam memasarkan produk mainan tradisional sehingga mampu bersaing di masyarakat yang semakin didominasi oleh teknologi digital. Hasil pengabdian ini menunjukkan kegiatan pelatihan dan pendampingan mengatasi kelemahan penggunaan teknologi digital untuk promosi UMKM mainan tradisional di media sosial sekaligus menghadapi ancaman kebiasaan anak-anak bermain gadget melalui kampanye di Instagram untuk kembali ke mainan tradisional. Diperlukan program  pendampingan yang berkelanjutan untuk mendukung pelaku UMKM dalam memasyaratkan kembali mainan tradisional sebagai bagian penting promosi desa wisata melalui media sosial.
Co-Authors Achmad Noerkhaerin Putra Agustina, Anna Alfan Ramdoni Anisa Giovanny Anshari, Faridhian Aprilianti Pratiwi Aprilianti Pratiwi Astuti, Widuri Dwi Caroline, Meissy Clara, Cindy Devi, Sofia Primalisanti Dwiyantari, MM Sri Elisa Fransiska Hutajulu Fardihian Anshari Fauzi, Muhammad Rayhan Fordolin Hasugian Giovanny, Anisa Halim, Umar Hutajulu, Elisa Fransiska Kurniawati, Yosita Leander, Naomi De Verara Madrid De Fretes Maudi Putri Utami Maulida, Lailly Meissy Caroline MM Sri Dwiyantari Mulyana, Syaila Anjani Nasyifah Hidayati Pratiwi, Aprilianti Prudensius Maring Riza Darma Putra Sartika Asri Maharani Shabrina, Amalia Nur Shinta Devi Sofiyani, Nada Syaila Anjani Mulyana Utomo Hadibroto, Joko Widuri Dwi Astuti Yosita Kurniawati