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PENGUATAN KOMUNITAS MELALUI PEMANFAATAN MODAL SOSIAL UNTUK PENANGGULANGAN PENYALAHGUNAAN NARKOBA DI MASYARAKAT Dwiyantari, MM Sri; Kaligis, Retor AW
Jurnal Insani Vol 2, No 2 (2015): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v2i2.450

Abstract

Drug abuse in Indonesian society has been very alarming. Currently the national prevalence of drug abusein Indonesia reaches 4 million people or 2% of the total population of Indonesia. This conditions canthreaten the safety of the younger generation, which in turn can disrupt the development of the nation’shuman resource. One of the cases occurred in RT 026 / RW 006 Setu Village, District Setu, SouthTangerang, where a drug user suffered from tuberculosis, immune missing, and eventually died. Basicallythe government has been working hard to tackle the widespread of drugs abuse in society. However, theseefforts will not be effective without the participation of the community. Communities with social capital canbe optimized participation in the community.The assessment results at the community of RT 026 / RW 006 identifies the social capital of the community inthe form of: (1) Residents of participatory; (2) Mutual caring and empathy; (3) The mutual trust; (4) Mutualrespect; (5) adaptive attitude towards the development of science and technology for the togetherness ofresidents; and (6) Uphold the mutual cooperation of citizens. By emphasizing the principle of participation,several programs of action can be done: (1) Drug abuse prevention program for adolescents; (2) The actionprogram for parents; (3) Counseling and affective education for children and adolescents; (4) Theestablishment and development of anti-drug group. Strengthening social capital is expected to be effectiveagainst the drugs abuse in the community and could be developed into a model for action programs in othercommunities. Community leaders and local leaders have a major role in organizing the movement frombelow, with the involvement of professionals in the local community such as community workers,paramedics, midwives, educators, and others.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PROSES KEPUTUSAN PEMBELIAN FOLLOWERS INSTAGRAM @agakenyang Kurniawati, Yosita; Kaligis, Retor AW
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.502

Abstract

The growth of the culinary industry in Indonesia is experiencing rapid growth. In addition to progress in the culinary field, the advancement of information technology has experienced rapid growth. Social media is one type of content thatis widely accessed by internet users in Indonesia, and Instagram is classified as a social media platform that has the seventh most users in the world. For that the use of social media for the delivery of an electronic message is needed in the digital era today. Some people need someone who is able to be trusted and convince themselves in the process of making purchasing decisions regarding the product or brand that will be consumed. The existence of electronic word of mouth delivered through internet media makes it the most effective, easy and rightchoice because it can prevent and reduce the uncertainty that wil occur in the purchasing decision process. The concept used in this study is electronic word of mouth and the process of purchasing decisions. The methodology used in this research is quantitative explanative. The population taken by the researcher is all followers on the @agakenyang Instagram account as many as117.000 followers as of June 16th,2019 with probability sampling techniques and response rates as sampling techniques. With a sample of 151 respondents, it was found that there was an effect of electronic word of mouth by foodie through Instagram social media on the purchasing decision making process. With the value of t count is greater than the value of t table then Ho is rejected and Ha is accepted. The correlation coefficient of 0.756 is between 0.601 – 0.8000, so it can be concluded that the strength of the relationship is strong.
NARATIVE ANALYSIS OF CAMPAIGN OF PERSIJA PLAYERS ON THE VIDEO #JAGAGBK Aprilianti Pratiwi; Retor A.W. Kaligis; Fardihian Anshari
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1696

Abstract

The purpose of this study is to analyze the campaign narrative delivered by Persija players on the #JagaGBK video in an effort to compile the position of Jakmania in order to maintain SUGBK. The method used in this study is qualitative analysis with narrative analysis. The theory is the Narrative Paradigm theory. The results showed that the #JagaGBK video was in accordance with the three basic concepts of the Narrative Paradigm theory: coherence, truth and good reason. Persuasive campaigns carried out are relevant to the target audience because the message was conveyed by Persija players who were very familiar with Jakmania. It takes synergy between the elements of communicators, messages, communicants and the media used to conduct persuasive campaigns. If one element does not synergize with other elements, then the campaign carried out is ineffective and far from expectations. Based on the elements of the persuasive campaign, #JagaGBK video communicators are on two levels, namely the level of ideas or initiators and messengers. As the initiator of the idea was Persija management and Jakmania Chairman, while the courier was seven Persija players. The target audience for this campaign is Jakmania. The message to be conveyed is #JagaGBK. The message is packaged in videos that are spread through the Persija player's Instagram account. Through the #JagaGBK video narrative, it is expected that Jakmania can always keep GBK while watching the Persija match.