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RIDHO KURNIAWAN, RIDHO
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Analisis Peran Industri Hotel Syariah Dalam Mendukung Kota Padang Panjang Sebagai Kota Serambi Mekkah Kurniawan, Ridho
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6163

Abstract

This research analyzes the role of sharia hotels in strengthening the brand of Padang Panjang City as the Veranda Of Mecca. Using descriptive qualitative methods, data were collected through observations and in-depth interviews at several sharia hotels. The results show that sharia hotels play a strategic role in building the city's religious identity through the application of sharia principles to services, facilities, operational policies, and hotel ethics. The presence of sharia hotels not only strengthens the city's Islamic image but also impacts the local economy, tourist comfort, and increases public sharia literacy. However, obstacles remain, such as the lack of standard sharia certification and variations in the implementation of standard operating procedures (SOPs) at each hotel. Strategies such as strengthening sharia-based SOPs, collaborating with halal MSMEs, and ethical digital promotion have proven effective in supporting Padang Panjang's brand as the Kota Serambi Mekkah. This study concludes that sharia hotels function as cultural, religious, and economic instruments that strengthen the sustainability of the city's identity based on Islamic values.
Co-Authors Adepio, M. Ilham ADLIN, ADLIN Andre Kurniawan As’ari, Hasyim Balti, Levandra Dhea Aura Cindyana Edwin Pramana Enjelika, Sonya Evi Fussalam, Yahfenel Fitri Nurmasari Fuad Ardiyansyah Herman Budianto Husein, Ikhsan Rahman Kurniawati, Rizka Kushadiwijayanto, Arie Antasari Lestari, renda M Said Hasibuan Mandasari, Mellati Mimi Rosadi Muhammad Munawir Pohan Mulkan Andika Situmorang Nasuka, Nurul Alfiyatun Nasution, Muhammad Bobbi Kurniawan Nur Habibah Nuraini, Solpia Ramadhani, Mastari Risko, Risko Ritonga, Theresia Rosalina Sangkot Idris Ritonga Sari, Dwi Julica Septaria, Ema Simanjuntak, Martinus Alexander Sintia, Lili Siti Nurul Intan Sari D, Siti Nurul Sunaryo, Dera Febriyanti Sunaryo Triwulandari, Triwulandari WINDA TRISNAWATI Wulansari, Rizky Ema Yufrizal Yufrizal, Yufrizal Zulkarnain Zulkarnain