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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JURNAL EDUCATION AND DEVELOPMENT NUSANTARA : Jurnal Ilmu Pengetahuan Sosial HOSPITAL MAJAPAHIT (JURNAL ILMIAH KESEHATAN POLITEKNIK KESEHATAN MAJAPAHIT) Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Health Information : Jurnal Penelitian Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur West Science Journal Economic and Entrepreneurship Jurnal Inovasi Global Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal El-Thawalib JURNAL MANAJEMEN DAN BISNIS INDONESIA
Nursaidah Nursaidah, Nursaidah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENGARUH IMPLEMENTASI TOTAL1QUALITY MANAJEMEN TERHADAP KINERJA1OPERASIONAL PADA CV AL-MAIDAH Aviro, Iftitah Noranza; Fatimah, Feti; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.4094

Abstract

This study was conducted at CV Al-Maidah in Jember, aiming to assess the impact of variables such as Customer Satisfaction (X1), Employee Empowerment (X2),1Continuous Quality Improvement (X3), and1Management Based on Facts (X4) on Operational Performance (Y). Data collection took place in December 2023, involving 82 employees of CV Al-Maidah through a saturated sample method. The research adopts a quantitative approach with an explanatory research design, utilizing data from surveys, observations, and secondary sources related to CV Al-Maidah. The analysis of the data reveals that all four independent variables significantly influence Operational Performance. Customer Satisfaction, Employee1Empowerment, and Continuous Quality Improvement exhibit positive effects, while Fact-Based Management demonstrates a negative impact. Classical assumption tests affirm that the data is normally distributed and free from multicollinearity1and1heteroscedasticity. Hypothesis testing and the coefficient of determination indicate that, collectively, the independent variables explain 78% of the variance observed in Operational Performance.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KABUPATEN JEMBER Hasanah, Arifatul; Setyowati, Trias; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2021

Abstract

This study aims to determine whether there is an influence of brand ambassador, brand image, and product quality on purchasing decisions of MS Glow skincare products in Jember Regency. The population used in this study are consumers in the Jember Regency area who make purchases and use MS Glow skincare products. The sampling technique in this study used purposive sampling with a total sample of 80 respondents. The data collection method uses a questionnaire that is distributed online to buyers and users of MS Glow skincare products. The analytical technique used in this study is multiple linear regression with SPSS 25 (Statistical Product and Service Solution) application tools. The results of statistical testing of respondents based on gender, it is known that male respondents are 17 respondents with a percentage of 21.3% while respondents with female sex are 63 with a percentage of 78.8%. It can be concluded that there are more female respondents. Because most of those who use MS Glow skincare products for facial care tend to be used by women. The results of statistical testing of respondents based on age, it is known that respondents aged 17-22 years amounted to 51 respondents with a percentage of 63.8%. Age 23-28 years jumalh 23 respondents with a percentage of 28.8%. There are 3 respondents aged 29-34 years with a percentage of 3.8%. While the age> 35 years amounted to 3 respondents with a percentage of 3.8%. It can be concluded that the majority of respondents are aged 17-22 years because the average user of MS Glow skincare products in Jember Regency is dominated by young people and students. The results of statistical testing of respondents based on work, it is known that the respondents as students amounted to 48 respondents with a percentage of 60.0%. Respondents who were still students amounted to 8 respondents with a percentage of 10.0%. Respondents who worked as employees amounted to 8 respondents with a percentage of 10.0%. Self-employed amounted to 8 respondents with a percentage of 10.0%. Meanwhile, there are 8 households with a percentage of 10.0%. It can be concluded that the majority of respondents by occupation are dominated by students. The test results show that the coefficient of determination (R2) is 0.680 or 100%. So it can be said that 68% of purchasing decisions are influenced by brand ambassadors, brand image, and product quality, and 32% are influenced by other factors. The test results of multiple linear regression analysis show that the brand ambassador, brand image, and product quality variables have a positive and significant effect on purchasing decisions. This shows that the hypothesis in this study is accepted. This research has implications for companies in making policies and preparing strategies. Several strategies that can be developed by the company are using brand ambassadors as a promotional tool to promote their products, form and create a good brand image, attractive, easily recognizable, and easy to remember by consumers, and continue to innovate to improve product quality and quality.
ANALISIS PENGARUH VARIASI PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (STUDY PADA UMKM BAKSO SOPONYONO BANYUWANGI) Valiyana, Fidi Santri Ari; Azhad, Muhamad Naely; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2809

Abstract

Perkembangan bisnis industri makanan dan minuman di Indonesia saat ini berkembang sangat pesat, salah satunya dalam bisnis kuliner. Hal ini terlihat pada banyak industri yang saat ini berjuang merebut hati konsumen dengan meningkatkan pilihan produk dan kualitas pelayanan. Kota Banyuwangi adalah sala satu kota yang terletak di Propinsi Jawa Timur, Banyuwangi terkenal dengan beberapa masakan kuliner salah satunya yaitu Bakso. Makanan bakso yang terkenal salah satuya yaitu Bakso Soponyono yang terletak di kota Banyuwangi. Bakso Soponyono Banyuwangi ini mampu bersaing di pasaran dengan menerapkan beberapa strategi pemasaran yang baik, dengan melengkapi variasi produk pada menu bakso, dimana konsumen dapat memilih menu bako yang beragam, sehingga konsumen tidak merasa bosan dengan menu bakso yang biasa saja. Bakso Soponyono Banyuwangi saat ini mengalami fluktuasi dalam jumlah omset penjualan yang cukup signifikan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variasi produk dan kualitas pelayanan yang berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi. Jenis penelitian ini adalah penelitian sebab akibat. Populasi penelitian ini adalah konsumen Bakso Soponyono Banyuwangi. Sampel terdiri dari 120 responden dengan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemilihan produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi.
PELNGARUH PROGRAM KELSELLAMATAN DAN KELSELHATAN KELRJA (K3), LINGKUNGAN KELRJA SELRTA KOMITMELN ORGANISASIONAL TELRHADAP KINELRJA PELGAWAI CV. SIDO GANGSAR Novitasari, Risma Dwi; Nursaidah, Nursaidah; Murtaliningtyas, Wenny
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3468

Abstract

Perusahaan diciptakan untuk bertahan, berkembang dan menghasilkan laba. Untuk mencapai tujuan tersebut, pihak perusahaan perlu mengoptimalkan faktor-faktor yang ada dalam kelgiatan produksinya, seperti sumber daya manusia, sumber daya alam dan modal serta faktor produksi lainnya. Faktor sumber daya manusia merupakan salah satu faktor yang harus diperhatikan ketika berusaha bersaing dengan perusahaan lain. Tujuan dari penelitian ini adalah mengetahui pengaruh program Keselamatan dan Kesehatan Kerja (K3), lingkungan kerja serta komitmen organisasional terhadap kinerja pegawai CV. Sido Gangsar. Metode yang digunakan adalah kuantitatif. Sampel penelitian ini adalah 36 orang yang sesuai dengan populasi pegawai lapangan CV. Sido Gangsar. Metode analisis yang digunakan adalah analisis regresi linier berganda menggunakan aplikasi SPSS versi 25. Berdasarkan hasil uji koefisien determinasi menunjukkan bahwa Kesehatan Kerja (K3), lingkungan kerja serta komitmen organisasional berpengaruh telrhadap kinerja pegawai sebesar 65,7%. Hasil uji t menunjukkan bahwa Keselamatan dan Kesehatan Kerja (K3) tidak berpengaruh signifikan terhadap kinerja pegawai CV. Sido Gangsar. Lingkungan kerja dan komitmen organisasional secara parsial berpengaruh signifikan terhadap kinerja pegawai CV. Sido Gangsar.
Co-Authors AA Sudharmawan, AA Achmad Hasan Hafidzi Ahsan, Abdullah Maulana Alif isroaini, Alif Amalia, Risma Amelya, Risma Amiliya, Nafia Nanda Amin Pujiati AMINATUS ZAHRO, AMINATUS Amir, Firman anggraeni, anggela eka Anggraeni, Anggela Eka Anggraeni Eka Anis Fauzi, Anis Antaria, Sukmasari Aviro, Iftitah Noranza Azhad, Muhamad Naely Damayanti, Anggita Diah Ayu Lestari, Diah Ayu Dwi Budi Santoso Dwiansyah, Ipung Dyah Maya Nihayah Eka Diah Kartiningrum Eka Kusfarini, Eka Ekasari, Widia Aulia Eko Budi Satoto Feryani, Feryani Feti Fatimah Halimi, Nafisah Hanafiyah, Ahmad Adrian Haris Hermawan, Haris Hasanah, Arifatul Hasanah, Milayatus Surur Hasibuan, zulfan Efendi Ida Ayu Putu Sri Widnyani Ikfani, Firsa Zerlinda Azza Indriyanti Indriyanti, Indriyanti Irsyandi, Achmad Izzudin, Ahmad Kasmawati Kasmawati Khalidah Khalidah, Khalidah Khofifah, Yunita Nur Khusniah, Khasin Mabrulifandi, Mabrulifandi Maryati Maryati Maulana, Fariz Rochman MUHAMMAD MASKUR, MUHAMMAD Mulya Rescahyana, Tri Sulton Murtaliningtyas, Wenny Musyarafah, A. Hesty Neneng Aminah Nihayah, Annis Nurfitriana Novitasari, Risma Dwi Putri, Ghinadya Canceriani Rahayu, Jekti Rahman, Yosi Aulia Ridzuan, Abdul Rahim Rimadani, Lianda Romadhoni, Rohmad Ryan Rusdiyanto Rusdiyanto, Rusdiyanto Salsabila, Azza Aulia Satrio, Ogik Fajar Siti Rohma Tilla Suharto, Akhmad Supardi Supardi Tatit Diansari Reskiputri, Tatit Diansari Tilla, Siti Rohma Toni Herlambang Trias Setyowati, Trias Valiyana, Fidi Santri Ari Wahyu Eko Setianingsih Winahyu, Pawestri Zahroh, Aminatuz