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Digitalization Strategy of Greenhouse-Based Fruit Picking Tourism Through Green Marketing Platform Integration of Social Customer Relationship Management as Economic Strengthening of Premium Fruit Farmer Groups Wulandari, Dwi; Prasetyo, Abdul Rahman; Prayitno, Putra Hilmi; Basuki, Andi; Gunawan, Ari; Syaifruddin, Afis Baghiz; Wulandari, Widia Ayu
Jurnal Abdimas Peradaban Vol. 6 No. 1 (2025): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ww2mve10

Abstract

Sustainable agriculture currently faces many challenges, including the weak bargaining position of premium fruit farmers, limited direct market access, and a lack of innovative agricultural tourism innovation. On the other hand, the shift in public interest towards experience-based tourism and environmental issues has opened up new opportunities for integrating agrotourism with greenhouse-based practices. The purpose of this study is to investigate the strategy of strengthening premium fruit farmers by utilising the greenhouse-based fruit-picking tourism method, supported by digital technology and principles of the green economy. Quantitative descriptive methods were used to collect data in two locations, Kediri and Ponorogo, through observation, interviews, and statistical documentation. The number of tourist visitors, digital transactions, social media engagement, premium fruit sales volume, and garden harvest capacity, both before and after the program implementation, were the indicators analysed. All indicators have increased significantly, according to the research results. Tourists increased by 121.4% in Kediri and 94.4% in Ponorogo. These data show that the park-based tourism model not only increases the productivity and marketability of agricultural products but also creates a digital ecosystem that expands market access and strengthens farmer branding. The role of digital technology in this success story should inform the audience about its potential in the agricultural sector. Premium fruit sales volume increased by 68.6%, while audience engagement through social media increased by 246%, and garden harvest capacity increased by 84%. Therefore, this approach has proven effective in encouraging the transformation of farmers' roles into adaptive agro-digital entrepreneurs. This study recommends applying this model in other regions to foster inclusive and sustainable agriculture through the support of training, digital infrastructure, and multi-party cooperation.
UTILIZATION OF GENERATIVE AI IN GREEN WORK ENVIRONMENT SIMULATION FOR WORK INTEGRATED LEARNING PROGRAM BASED ON ENVIRONMENTALLY FRIENDLY INDUSTRY IN VOCATIONAL EDUCATION INSTITUTIONS Suputra, I Nyoman; Basuki, Andi; Dharma, Buyung Adi; Gunawan, Ari; Syaifruddin, Afis Baghiz
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.49376

Abstract

The development of artificial intelligence technology, particularly Generative Artificial Intelligence (AI), presents new opportunities for innovative learning methods in vocational Education. This study aims to utilise Generative AI in creating a green work environment simulation as a learning medium for Work-Integrated Learning (WIL), with a focus on environmental and eco-friendly industries. This simulation is designed to provide an in-depth and interactive learning experience while strengthening students' competence in applying sustainability principles and green work practices in the industrial world. The research method employed is an experiment involving the development of a Generative AI-based simulation prototype that integrates elements of a green work environment, including waste management, energy efficiency, and the utilisation of renewable resources. The research participants were vocational program students who participated in Work-Integrated Learning (WIL). The evaluation was conducted by measuring the increase in understanding of the concept of green industry and the practical skills acquired through simulation. The study's results showed that the use of Generative AI-based simulation significantly increased students' learning motivation, theoretical understanding, and practical skills compared to conventional learning methods. In addition, this simulation also facilitates the development of soft skills, such as decision-making and problem-solving, in the context of green work. Thus, the use of Generative AI in green work environment simulations makes a positive contribution to improving the quality of environmentally friendly industry-based Work-Integrated Learning (WIL) Programs in vocational Education institutions. This study offers recommendations for vocational Education institutions to adopt AI technology, supporting adaptive, innovative, and sustainable learning processes that produce a competent and environmentally conscious workforce.
KULAK .ID: AN INNOVATIVE SITE TO INTRODUCE SMES TO ECONOMIC SUSTAINABILITY BASED ON VILLAGE POTENTIAL Agustina, Yuli; Pratikto, Heri; Churiyah, Madziatul; Basuki, Andi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.817

Abstract

Kulak.id is an innovative platform designed to empower Small and Medium Enterprises (SMEs) by promoting economic sustainability based on the unique potential of villages. This initiative leverages local resources and capabilities, enabling SMEs to thrive within their communities while contributing to the broader economic landscape. The platform serves as a bridge between traditional village industries and modern market demands, offering tools and support for businesses to enhance their operations and reach. By focusing on the inherent strengths of village economies, Kulak.id not only fosters sustainable business practices but also preserves and revitalizes local cultures and industries. The ultimate goal of Kulak.id is to create a resilient and self-sufficient economic environment for SMEs that can adapt and flourish in the face of global challenges.
Development of Learning Design Module on P5 Learning: Improve HOTS of Vocational Students Nurfaizana, Della Rulita; Churiyah, Madziatul; Basuki, Andi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10605

Abstract

The implementation of Merdeka Curriculum in all educational units in Indonesia has a significant impact on the learning elements in it, including the impact on Vocacional School, which is a school with high demands for learning independence. This research aims to produce a learning design module product on P5 learning, especially the theme of work. Learning design module on P5 learning especially the theme of work has been developed through 3 steps: 1) Preliminary study, 2) Product development, 3) Product testing. The module was developed with the following elements: 1) Module profile and module objectives, 2) Subtheme 1 (self-recognition), 3) Assessment Rubric for Subtheme 1, 4) Reflection Sheet Subtheme 1, 5) LKPD Sub-theme 1, 6) Sub-theme 2 (equip yourself), 7) Subtheme 2 Assessment Rubric, 8) Reflection Sheet Sub Theme 2, 9) LKPD Sub Theme 2, 10) Subtheme 3 (Ability to Communicate Effectively), 11) Subtheme 3 Assessment Rubric, 12) Reflection Sheet for Sub Theme 3, 13) LKPD for Sub Theme 3, 14) Subtheme 4 (Exploration of Local Potential), 15) Rubric for Assessment of Subtheme 4, 16) Reflection Sheet for Sub- theme 4, 17) LKPD Sub Theme 4. Based on the results of product testing by media experts, material experts, and practitioners, it was found that more than 97% of the substance in the module was suitable for use and in accordance with the needs of learners.