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All Journal Jurnal Ilmiah Informatika Komputer TELKOMNIKA (Telecommunication Computing Electronics and Control) Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Kursor Jurnal Transformatika Jurnas Nasional Teknologi dan Sistem Informasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer JPM (Jurnal Pemberdayaan Masyarakat) Jurnal BALIRESO Dinamisia: Jurnal Pengabdian Kepada Masyarakat ILKOM Jurnal Ilmiah MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer KOMPUTIKA - Jurnal Sistem Komputer Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Buletin Ilmiah Sarjana Teknik Elektro G-Tech : Jurnal Teknologi Terapan Journal of Information Technology and Its Utilization Indian Journal of Forensic Medicine & Toxicology International Journal of Engineering, Science and Information Technology Jurnal PkM (Pengabdian kepada Masyarakat) Caraka : Indonesia Journal of Communication Buletin Sistem Informasi dan Teknologi Islam Ilmu Komputer untuk Masyarakat Celebes Journal of Community Services KOPEMAS Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Dolly Indra
Universitas Muslim Indonesia
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Pemberdayaan Pengrajin Kana Tojeng Melalui Pemasaran E-Commerce Produk Anyaman Serat Lontara Songko Guru Desa Bontokassi Nur Hayati, Lilis; Indra, Dolly; Djamereng, Asdar; Rahmat Suat, Wahyu Kadri; Saputra Scania, Muhammad Rifky; Rahma, Dewi Ernita
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12742

Abstract

This community engagement program aims to empower the "Kana Tojeng" craftswomen group in Bontokassi Village, Galesong Selatan District, Takalar Regency, through training in e-commerce-based marketing of woven products made from lontara fiber. The primary issues faced by the partners include limited understanding of digital marketing, lack of an established online business identity, and underutilization of e-commerce platforms. The method applied was an educational-participatory approach, consisting of observation, awareness sessions, hands-on training, and evaluation. The results show a significant improvement in participants' knowledge and skills, with pre-test scores at 50.30% and post-test scores reaching 86.19%. The program also resulted in the activation of e-commerce accounts and enhanced digital marketing capabilities among local artisans. Supporting factors included high participant enthusiasm and contextual learning materials, while limitations in digital infrastructure emerged as the main challenge. This initiative demonstrates that integrating information technology into local business management is an effective strategy for enhancing the competitiveness of culturally rooted products.
Co-Authors Abdul Rauf Tuasikal Agung, Riski Dewa Ahmad Toni, Ahmad Aldri Frinaldi Amir, Nur Hikmah Anik Nur Handayani Arfan Zainuddin As'ad, Ihwana Astuti, Wistiani Damanhuri, Nor Salwa Daris, Mega Asfirawati Djamereng, Asdar Erick Irawadi Alwi Erick Irawadi Alwi Erick Irawadi Alwi, Erick Irawadi Erick, Erick Irawadi Alwi Fadly Achmad Farniwati Fattah Fery Setyo Aji Firman Shantya Budi, Firman Shantya Hadyan Mardhi Fadlillah Haerdiansyah Syahnur, Muhammad Harlinda Lahuddin Hayudin Hasnanda Maila Herman Herman Hi. Talib, Juraiz Hidayat, Muh Wahyu Huzain Azis Ihwana As’ad Irawati Irawati Irja, Mulianty Cipta Jafar, Putri Jufriadif Na`am, Jufriadif Julius Santony Kadri Rahmat Suat, Wahyu Kasman Kasman Lilis Nur Hayati lilis nurhayati Lukman Syafie Lutfi Budi Ilmawan Lutfi Budi Ilmawan, Lutfi Budi Manga, Abdul Rachman Mansyur, St. Hajrah Mardiyyah Hasnawi Muh. Ridwan Rahim Muhammad Al Mubarak Muhammad Arfah Asis Muhammad Farhan Hermansyah Mukarramah, Rifqatul Mustika, Mustika Octavia Novanto, Achmad Nur Hayati, Lilis Nurhalima Nurhalima Ode, Nada Kayatri Purnawansyah Purnawansyah Rahma, Dewi Ernita Rahmat Suat, Wahyu Kadri Rahmayani, Nurul Ramadan, Syahril Ramdan Satra Ramdaniah Ramdaniah Rezky Anugrah Rifky Saputra Scania, Muhammad Rosa Andrie Asmara Salsa, Salsabila Aurelia Saputra Scania, Muhammad Rifky Satma, Satma St. Hajrah Mansyur Subhan Ardhiman Sugiarti, Sugiarti Sukur, Widianti Syahnur, Muh. Haerdiansyah Syahrul Mubarak Abdullah Tasmil Tasmil Tasrif Hasanuddin Taufik, Muhammad Asrai Umar Mansyur Umar, Fitriyani Veithzal Rivai Zainal Wahyu Sakti Gunawan Irianto Yuhandri Yuhandri, Yuhandri Yundari, Yundari Zahra, Andi Fathimatuz Zahra