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Journal : Jurnal The Messenger

Gaya Bahasa Perempuan Dalam Media Baru Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 5 No. 1 (2013): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i1.140

Abstract

Media is a means for someone to be able to convey information to others. Currently there are two classes of media. Old media / conventional and new media. Ideally, on the both media, the position and status of all users are the same media. But in reality, in this case, social media as part of the new media, it still occurs mute identity in social media for some women. Based on the observations, a style that used by women on her status in her social media account is still much that is likely to show a distinctive feminine style, which tends to give priority to the relationship, avoid disputes, and minimize the dominant impression
Iklan dan Penggunaan Model Anak-Anak Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 5 No. 2 (2013): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i2.146

Abstract

There are many studies that prove how much influences ads on the audience, unfortunately there are many ads that it still violates Etika Pariwara Indonesia that has been determined. In the framework developed Lavidge and Steiner (1961) demonstrated the influence of the flow of mass communication. The framework has six steps from viewing the media audience to how does audience media act. Many ads using children as models of the ad. This is certainly allowed, but still have to pay attention to ethics-related, that in accordance with the view that there should be display ads in Indonesia.
Media Sosial yang Dibenci yang Ditakuti Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 4 No. 2 (2012): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i2.155

Abstract

Social media users came from every part of society. The presence and acceptance of social media, of course, not only have an impact on the lives of individual users directly, but it is also have an impact on the lives of the state concerned. It should be understood, that the mass media has the ability to build the image and opinions in the minds of users. Currently there are 6 types of social media are present in the community. the negative impact of social media in fact also present along with the increasing positive impact. The number of negative cases that accompany the presence of social media, making social media seems to be something scary. Therefore, should be wise in using social media.  
Komunikasi dan Media Sosial (Communications and Social Media) Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 3 No. 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.270

Abstract

Media presents to be a part of human life. The presence and the development of internet bring a new way of how to communite in social life. Social media presents and changes the communication paradigm in today's society. Communication in social media is not limited by distance, time, and space. It could happen anywhere, anytime, without having a face to face talking. Even social media can negate social status that is often as a barrier in communication.Social media has changed the world. Levels of communication merged into one container called a social media. The rise of many consequences must also be wary of, in the sense of social media opens up the opportunity of each individual involved in it to issue his opinion freely. However, self-control should be shared, in order to have freedom of communication which does not violate ethical boundaries and does not offend others.
PERIKLANAN DALAM MEDIA BARU (Advertising In The New Media ) Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 4 No. 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.275

Abstract

Advertising is currently getting a huge challenge. the number of ads , it is realized or not, effects on saturation of advertising. New era media presents new communications media to the community. This condition should be recognized by anyone working in the advertising, because the development of advertising is in line with a new media movement, so the expectansy of the intended market segment will be achieved better.Today, the challenge of a new style of advertising has been answered by the professions related to a new advertising which is driven by the appearance and the popularity of the new social media. One of the new profession known by and used in advertising is a Buzzer. The principle work of Buzzer is similar to WOM (Word Of Mouth). However, it should also be remembered that the selection of buzzer is also important, so that the purpose of advertising can be achieved.
Representasi Wanita Dalam Media Massa Masa Kini Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 2 No. 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.297

Abstract

Media audience, in general, using representation of women in the media to "see" women. How does the media show the figure of a woman often becomes references and examples used to assess women in general. Not only how man seeing woman, but women see themselves and other women see each other. This condition seemed to reinforce the encouragement of women to remain in the view of women in the past is loaded with socio-political. In many media, women are still portrayed as "mere body" related to sexuality. Besides the still dominant view that shows women as "a figure in the kitchen", the less equilibrate view that showing women in the intellectual and career figures, reinforce the representation of "traditional" women. And finally appeared in public perception will remain the same. Representation of woman according to the spirit of emancipation of women only appears in the commemoration of Kartini day, mothers day, and other momentum associated with women.
The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method Ersyad, Firdaus Azwar; Setya Watie, Errika Dwi; Setyowati, Retno Manuhoro
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.715

Abstract

The logo analysis from  Faculty  of  Information Technology  and  Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.
Representation of Disability Achievements in Television Talk Show Programs Setyowati, Retno Manuhoro; Setya Watie, Errika Dwi; Saptiyono, Ami
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1587

Abstract

This study looks at how the disability presented in television talk shows program. It s important because the diffables in the media are often presented biased, causing misunderstandings. This can have an impact on the fulfillment of their rights by the government and also their social position. The use of representation theory to explain the process of media representation and interpret audience concepts using language. The analysis of research uses the Saussure semiotic method, because representation is closely related to the appearance of images, and other components, which are interrelated between markers and marked ones. The results showed that the media still placed disability as an object of inspiration, an object of pity should get a lot of appreciation in sports matches because of physical limitations. The media quickly found momentum to 'sell' disability stories that inspire. Achievement of disabilities is always related to money, not based on their rights.