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All Journal Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Bisnis dan Manajemen Tirtayasa Referensi : Jurnal Ilmu Manajemen dan Akuntansi Majalah Ilmiah Bijak Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa Journal Corner of Education, Linguistics, and Literature Indonesian Collaboration Journal of Community Services (ICJCS) National Conference on Applied Business, Education & Technology (NCABET) Contributions of Central Research Institute for Agriculture JER
Ahmad Mukhlis, Ahmad
Universitas Bina Bangsa Banten
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

 1 
PERAN LOYALITAS TENAGA PEMASARAN DAN PRESTASI KERJA TERHADAP KINERJA TENAGA PEMASARAN MELALUI MOTIVASI KERJA PADA PT QUADRA INTI SOLUSI Suharyon, Suharyon; Mukhlis, Ahmad; Permana, Angrian
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6356

Abstract

The objective of this study is to develop a model for marketing staff performance by considering motivation as a mediating variable. The research methodology employed includes a survey conducted among 333 employees of PT Quadra Inti Solusi, with a sample size of 77 respondents. The findings reveal the following: 1) there is no significant impact of marketing staff loyalty on marketing staff performance; 2) social interaction positively influences marketing staff performance; 3) marketing staff loyalty does not significantly affect motivation; 4) work performance has a positive effect on motivation; 5) motivation significantly impacts marketing staff performance; 6) marketing staff loyalty does not influence marketing staff performance through motivation; and 7) work performance positively affects marketing staff performance through motivation.. Conclusion, to improve marketing staff performance, encouragement from leaders and colleagues is needed, and it is important to give awards for employee achievements.
Co-Authors Aan Wahyu Purnomo Agustine Lithasari Ahdi Topan Sofyan Ahnan Kasogi Amalia, Dira Rizki Angrian Permana, Angrian Anoesyirwan Moeins Anoesyirwan Moeins Aprilia Virahayu Ardi Hidayat ASFAR, ANDI HASRYNINGSIH BAHITS, ABDUL Buheti Buheti Dedy Khaerudin ENCEP SAEFULLAH, ENCEP Engkos Kosasih Fadeli Fadeli Fatari, Fatari Fidziah, Fidziah Hartatik Hartatik Hartatik Hartatik Hifni, Mohammad I Komang Wahyu Wiguna Ihwan Satria Lesmana Ihwan Satria Lesmana Imam Fiqry Ramadhan Jaka Wijaya Kusuma Jamaludin Jamaludin Jayawarsa, A.A. Ketut Kakang Nurhidayat Khaerumam Khaeruman Khaeruman Khairani, Siti Komalasari Komalasari Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Lilis Suryani Listiawati Listiawati Listiawati Listiawati Lumangkun, Jimi Lutfi Lutfi Mahuda, Isnaini Mamay Komarudin Mohammad Saifussuja Alfaqih Muhammad Saleh Muhammad Suparmoko Muhammad Suparmoko Muhsin Muhsin Ningtyas, Dian Novia Novanda Puspha Zahra Nurhasan Nugroho Nurjanah Nurjanah Raden Irna Afriani Rahadian Arief Ranny Meilisa Ratih Kartina Sari Ratih Kusumastuti Rendi Halomoan Rodiyah Rodiyah Romi Fahri Romli, Ombi Sartika, Ratu Siti Muawanah Sri Mulyono Suadma, Udin Suflani Suharyon, Suharyon Suherdi, Heri Sukmawan, Irwan Sumarsid Sumarsid Sumarsid Sumarsid Suparmoko, Muhammad Surachman Surachman Suryana, Ega Sebe Suseno, Bambang Dwi Sutihat, Sutihat Tabroni Taufik Adi Susilo Thessa Amalia Ulfi Jefri Veriana, Ice Wahyu Widodo Wahyu Wiguna Wahyu Wiguna Wahyuni, Asti Dian Sri Widodo Sunaryo Yati Ismayati Yuliah Yuliah Yuliah Yuliah Yuliana Yuliana