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Distribusi Pupuk Non Subsidi Pada PT Sang Hyang Seri (PERSERO) Bengkulu Marketing Branch Office Nurbaiti, Meri; Yuristia, Rahmi; Badrudin, Redy
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 8 No. 1 (2023): April 2023
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v7i2.12333

Abstract

Agriculture as a vital role in the Indonesian economy in meeting all the basic needs of the community requires supporting factors in the production process. Fertilizers have an important role in increasing agricultural productivity, so it is necessary to distribute fertilizers evenly throughout the region. PT Sang Hyang Seri (Persero) Bengkulu marketing branch office is a subsidiary of a state-owned company that is a distributor of non-subsidized fertilizers in the Bengkulu region. This research was conducted using data tabulation and table matrix methods with data obtained from observations and interviews. This research shows that PT Sang Hyang Seri (Persero) Bengkulu marketing branch office distributes three types of non-subsidized fertilizers in the form of SP-18 Bintang Kuda Laut, KCl Ex Belarus, and NPK Jatiwangi with two marketing alternatives, which are directly to farmers and through kiosk intermediaries. In addition, in its distribution there are five obstacles experienced, namely, 1) price competition; 2) uncertain availability of non-subsidized fertilizer stocks; 3) farmers' purchasing decisions; 4) still lack of maximum promotion; and 5) still lack of human resources.
Peningkatan Minat Usaha Mikro (Umkm) Jamu Kota Bengkulu Dalam Pencatatan Transaksi Keuangan Badrudin, Redy; Trisusilo, Agung; Yuristia, Rahmi
Kreativasi : Journal of Community Empowerment Vol. 4 No. 1 (2025): Vol.4 No. 1, 2025 :Juni 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v4i1.41219

Abstract

This community service project aims to change MSMEs' perceptions of financial transaction documentation, particularly among Jamu micro-enterprises (UM) in Bengkulu City. Following the offline community service activity, there was a significant increase in interest in documenting financial transactions within Kube, a joint business group in Jamu Sumber Rejeki. Prior to the activity, the group's Gradation Index (GI) was at 100%, indicating a high level of disinterest. After the program, 80% of participants moved into the "quite interested" to "very interested" categories, with a post-test GI score of 3.55, classifying them as "interested." This reflects an increase in interest from 20% to 80%. The target GI score for success was set at 3.6, and post-test results showed an improvement from 2.6 to 3.55, indicating that the activity was "on target" or "successful."