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ANALYSIS OF THE MARKETING EFFICIENCY OF THE RED CURLY CHILI (Capsicum annuum L.) IN KEPAHIANG DISTRICT Pranata, Bagus Dwi; Badrudin, Redy; Romdhon, Mostopa
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.108 KB) | DOI: 10.31186/jagrisep.20.2.367-380

Abstract

This Research is conducted in Kepahiang Regency. The location of the study is selected purposely (deliberately) by considering that the area is one of the production centers of curly red chili in Bengkulu Province. The purpose of this study is to analyze the marketing efficiency performed by the marketing agents of curly red chili in Kepahiang Regency. The samples in this study are 37 chili farmers, 11 collectors, 4 intercity traders, and 12 retailers who sell to the final consumer. This study uses primary data. Marketing efficiency is analyzed through marketing channel, analysis of marketing margin, and Farmer's share, as the efficiency measurement scale. The findings of this study indicate that the marketing of curly red chilies in Kepahiang Regency is categorized as Efficient.
Root Map of Risk, Perception and Action at Retail Traders of Honey Watermelon Andreas, Angga; Badrudin, Redy; Nusril; Behera, Sonali
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 02 2023 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.22.02.321-342

Abstract

The front side of the coin represents business potential, while the reverse side depicts the associated business hazards, indicating that risk is an important component of enterprise. The root cause of the risk, which can be used to decide what action to take, can be difficult to identify, when the hazard is not clearly characterized, as this may result in action simply covering the risk. Similar concerns exist in the honey watermelon business. This study involved 28 fruit traders (retailers) who were selected based on the census method. This research has three objectives. First, find out the root cause (risk) of the honey water melon trade to fruit traders in Bengkulu City by using the Ishikawa diagram analysis tool (risk causal map analysis). The research results obtained are prejudiced. Second, to find out the perceptions of fruit traders on the risks of the honey watermelon trade in Bengkulu City using the Likert-scale-analysis tool, the results are 75% categorized as neutral. Third, to find out the actions of the trader group on the risk of buying and selling honey melon.  iIt is  mostly carried out in Bengkulu City using a qualitative descriptive analysis tool, and the research results obtained by the traders choose to do research (examine) and carry out risk identification.
Co-Authors . Aminah . Aminah . Nusril . Nusril, . . Reswita, . Andreas, Angga Anggita Dwi Oktaviani Apri Andani Arief Juliansyah Asef Asef Asona, Henny Maria Bagus Dwi Pranata Bagus Dwi Pranata Bambang Sumantri Bambang Sumantri Bambang Sumantri Behera, Sonali Cahya Suryana Cahya Suryana, Cahya Dewi Ritonga Diyahya, Irvan Dwi Lestari Dwi Lestari Edi Paris Edi Paris, Edi Een Subaeni Efrizal Efrizal Endang Sulistyowati Fery Murtiningrum Fery Murtiningrum, Fery Friska Oktora Marbun Friska Oktora Marbun, Friska Oktora Gita Mulyasari Gracia Gabrienda Gracia Gabrienda, Gracia Hendarto Hendarto Hendarto Hendarto Irnad Irnad Irnad, Irnad Irvan Diyahya Irwandi Irwandi Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Larasati, Mayang M Mustopa Romdon M Mustopa Romdon, M Mustopa M. Mustopa Romdhon M. Mustopa Romdhon, M. Mustopa M. Zulkarnain Yuliarso M. Zulkarnain Yuliarso, M. Zulkarnain Maemunah Maemunah Martina Martina Meiliza Cecilia Meiliza Cecilia, Meiliza Melli Suryanti Melli Suryanti, Melli Melli Suryanty Melly Suryanty Melly Suryanty, Melly Meri Nurbaiti Merry Rien Merry Rien, Merry Mostopa Romdhon Muhamad Mustopa Romdhon Munika Hidayah Musriyadi Nabiu Mustopa Romdhon, Mustopa Nola Windirah Nugraha, Yan Yan S. Nur ‘Azah Nurbaiti, Meri Nusril Nusril Nusril Nusril Nusril Nyayu Neti Arianti Poppy Antika Sari Pranata, Bagus Dwi Pranata, Evan Prasetyo, Satria Ageng Putri Suci Asriani Putri Suci Asriani Putri Suci Asriani Putri Suci Asriani Putri Suci Asriani Putri Suci Asriani Rahmi Yuristia Rahmi Yuristia Reflis, Reflis Remila Bayu Purwani Reswita Reswita Reswita Reswita Reswita Reswita, Reswita Reswita, Reswita Romauliyana Br. Silalahi Romdhon, Mostopa Romdhon, Muhamad Mustopa Salfiani Nuryasri Salfiani Nuryasri, Salfiani Sari, Poppy Antika Satria Ageng Prasetyo Satria Putra Utama Septri Widiono Septri Widiono Silalahi, Romauliyana Br. Sri Sugiarti Sri Sugiarti Sriyoto Sriyoto Subaeni, Een trisusilo, agung Ulta Marta Seli Wahyudin Wahyudin Wahyudin Wahyudin Yan Yan S. Nugraha Yuliarso, M.Zulkarnain Yuristia, Rahmi