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All Journal Ilmu Administrasi Publik JEJAK JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Ekonomi dan Studi Pembangunan (Journal of Economics and Development Studies) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Ekonomi & Bisnis Abdimas Universal Jurnal Karinov Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Indonesia Jurnal Kependudukan Indonesia Komitmen : Jurnal Ilmiah Manajemen Journal of Applied Business, Taxation and Economics Reseach Jurnal Ekonomi dan Binsis Journal of Education for Sustainability and Diversity Jurnal Ekonomi Pembangunan Economic and Finance in Indonesia International Journal of Economics, Business and Innovation Research
Thomas Soseco
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Inovasi Produk Olahan Susu Aneka Rasa dan Warna di Desa Pagersari Kecamatan Ngantang Kabupaten Malang Faizin, Nur; Irawati, Santi; Soseco, Thomas; Nurjanah, Nunung
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v4i2.2857

Abstract

This paper presents the results of a community engagement project conducted in Pagersari village, Ngantang district. The project aimed to address issues related to milk processing, packaging, and marketing in the community. The proposed solution involved the development of flavoured and coloured milk beverages that could be produced at home using simple cooking utensils. The community learned how to transform milk into products with various appealing flavours and colours through training and mentoring. Additionally, packaging and labelling training was provided to enhance the products' visual appeal. Marketing efforts included the provision of attractive stands and carts with character designs for selling milk products. Collaboration with the State University of Malang was established to optimize processing and marketing as the project expanded. Ongoing monitoring and evaluation, broadening offline and online marketing channels, and strengthening collaborations with relevant stakeholders were recommended for further improvement. This project is expected to sustainably impact the Pagersari community and serve as an inspiring model for home-based industry development in other regions
Co-Authors Ari Gunawan Astriana, Yurika Brilyan Ayu Dwidyah Rini, Ayu Dwidyah Bagus Shandy Narmaditya Dwi Wulandari Dwi Wulandari Dwi Wulandari Etty Soesilowati Fajariant, Otto Fanisa, Tania Putri Febry Wijayanti Firmansyah, Fajar Firyal, Fadila Fikri Fuad Indra Kusuma Heri Soesanto Inayati Nuraini Dwiputri Indriati, Nur Isnawati Hidayah Khornaylius, Ester Abigail Theresia Laksmi , Ni Kadek Lustina Fajar Prastiwi Markhamah, Siti Meylin Azza Nabila, Putri Nunung Nurjanah Nur Faizin Nurinda, Mei Sulfia Permatasari, Adisti Putri Prawesti, Halifia Lintang Qodri, Lutfi Asnan Rahmadani, Desi Rina Rifqie Mariana Sugeng Hadi Utomo Syafruddin, Afis Baghiz Titi Mutiara Kiranawati Tjang Daniel Chandra Turuallo, Nelly Wahjoedi Wahjoedi Yeni Nurmawati