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All Journal HUMANIKA Jurnal Ilmu Komunikasi JAS (Journal of ASEAN Studies) Rubikon: Journal of Transnational American Studies ATAVISME JURNAL ILMIAH KAJIAN SASTRA Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi CaLLs : Journal of Culture, Arts, Literature, and Linguistics Jurnal Representamen JURNAL EDUCATION AND DEVELOPMENT The Journal of Society and Media Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Sosiologi Dialektika Calathu: Jurnal Ilmu Komunikasi Wacana : Jurnal Bahasa, Seni, dan Pengajaran JENTERA: Jurnal Kajian Sastra
Diah Ariani Arimbi
Universitas Airlangga, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Representasi Perempuan dalam Iklan Sunsilk Hijab Anti Ketombe: Analisis Wacana Kritis Sara Mills Cintya Ratnaduhita; Diah Ariani Arimbi; Nunuk Endah Srimulyani
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i2.5815

Abstract

This study aims to reveal the representation of women in the Sunsilk Hijab Anti-Dandruff advertisement using a descriptive qualitative approach and Sara Mills’ critical discourse analysis theory. The focus of this research includes the position of the subject, object, and reader within the advertisement discourse, as well as how language and visuals construct the image of women. The research data consists of a video advertisement for Sunsilk Hijab Anti-Dandruff obtained from the official YouTube channel of Sunsilk Indonesia. Data collection techniques were carried out through observation, which involved watching, recording, and identifying relevant visual and verbal elements. Data analysis uses Sara Mills’ theory by examining the relationship between text and image to uncover the embedded ideological meanings. The findings show that the advertisement represents hijab-wearing women as active subjects who remain dynamic despite experiencing dandruff problems. Sunsilk is positioned as a solution that respects their identity and provides comfort. The reader is positioned as an individual seeking practical solutions to dandruff issues, particularly for hijab-wearing women. In conclusion, the advertisement not only offers a product but also constructs a discourse on the roles and identities of hijab-wearing women in public spaces, while building the image of modern women who remain active, clean, and confident.
POETIC JUSTICE DALAM KARYA-KARYA SAPARDI DJOKO DAMONO: SEBUAH AJARAN MORAL DALAM MENJALANI HIDUP Diah Ariani Arimbi
JENTERA: Jurnal Kajian Sastra Vol 3, No 1 (2014): Jurnal Jentera
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/jentera.v3i1.431

Abstract

Sapardi Djoko Damono or Sapardi is known as one of the greatest poets in the world of Indonesian literature whose works are full of intensity in the quest of moral conduct and moral virtue.  Reading works of Sapardi parallels to read teachings of morality: of how one should live in the world with full moral responsibilities. One major issue Sapardi always tackles in his works is the notion of poetic justice. As a literary device, poetic justice always sees that the right will win in the batttle against the wrong, and eventually truth will prevail.  In the perspective of Martha Nussbaum: a philosopher who believes that literature signifies important position in establishing social justice, poetic justice may function essentially as moral conduct human beings long for. The works of Sapardi will be analyzed using close reading technique as one method in literary reading and analysis. Sapardi’s works, be it his poems, lyrical proses, or short stories propose human struggles in search for truth and social justice. Using poetic justice in scrunitizing the works of Sapardi one can easily understand that in the battle between the virtue versus the vice, the virtue will win and be rewarded while the vice will be defeated and punished, and often virtue will replace vice in ironic twist. Sapardi’s works also show that in the quest of truth, sacrifice is necessary action as through sacrifice transformation from bad to good will take place. Abstrak Sapardi Djoko Damono atau yang dikenal sebagai Sapardi adalah salah satu pujangga besar yang sangat produktif dalam dunia sastra Indonesia. Membaca karya Sapardi seperti membaca pencarian moral karena karyanya, baik puisi, prosa liris, maupun cerita pendek sarat dengan ajaran moral. Salah satu isu utama yang selalu muncul dalam karya Sapardi adalah keadilan puitis, yaitu dalam pertarungan antara kebaikan dan kejahatan pada akhirnya kebaikan dan kebenaran selalu muncul. Itulah yang dikatakan sebagai keadilan puitis (poetic justice) dalam perspektif Marta Nussbaum, seorang filsuf yang selalu menggunakan sastra sebagai sarana dalam membangun keadilan sosial. Dengan menggunakan pemikiran Nussbaum tentang pentingnya sastra sebagai pembentuk ajaran moral dan panduan moral dalam kehidupan seseorang, tulisan ini membedah karya Sapardi, baik yang berupa puisi, prosa liris, maupun cerita pendek. Terbukti bahwa karya Sapardi tidak pernah lepas dari pergulatan manusia dalam mencari kebenaran dan keadilan sosial. Dengan menggunakan metode pembacaan sastra yang dikenal sebagai teknik pembacaan mendalam (close reading technique) tulisan ini akan menggunakan perangkat sastra, yaitu poetic justice yang sering kali muncul melalui pembalikan posisi dari awal yang baik kalah dan menjadi pemenang pada akhirnya dan yang awalnya kejahatan menang tapi kalah pada akhirnya. Melalui karya-karyanya Sapardi mengingatkan kita sebagai pembaca bahwa kebenaran akan selalu menang pada akhirnya dan kebenaran membutuhkan pengorbanan karena melalui pengorbanan itulah transformasi dari yang buruk menjadi yang baik akan terjadi. 
Co-Authors Adji, Alberta Natasia Alberta Natasia Adji Ambat, Yeremia Tulude Anggaunita Kiranantika Belia, Athaya Prita Cintya Ratnaduhita Daniel Susilo Dewi Meyrasyawati Dimas Septo Nugroho Dwi Prasetyo Dwi Retnani Srinarwati Emy Susanti Hidayah, Sri Ilham Baskoro Johny Alfian Khusyairi Khusyairi, Jhony Alfian Kukuh Yudha Karnanta Mein Woei Suen Muhamad, Gunawan Myrtati Dyah Artaria Nunuk Endah Srimulyani Nur Wulan Nur Wulan, Nur Pinky Saptandari, Pinky Puspitasari, Sendy Krisna Rahma Sugihartati Ratnaduhita, Cintya REFTI HANDINI LISTYANI Saptandari EP, Pinky Setijowati, Adi Sharyn Graham Davies Sugihartati, Rahma Tristiawan, Diar Candra