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All Journal Jurnal Ilmiah Admnistrasi Niaga IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Economics and Digital Business Review Jurnal Abmas Negeri (JAGRI) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Science Contribution to Society Journal
Ira Ningrum Resmawa, Ira Ningrum
Sekolah Tinggi Ilmu Ekonomi YAPAN
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Effect of E-Satisfaction on Repurchase Intention in Shopee User Students Saut Maruli Tua Pandiangan; Ira Ningrum Resmawa; Owen De Pinto Simanjuntak; Pretty Naomi Sitompul; Riny Jefri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2697

Abstract

People's shopping style is now traditional again, which usually comes to the market to buy an item, but now people can shop online just by pressing their smartphone screen while sitting relaxed at home. This study aims to determine and analyze the effect of the e-satisfaction variable on the repurchase intention variable at shopee at the students of Politeknik IT&B Medan. This type of research is quantitative research with causality research design. The population in this study were all Politeknik IT&B Medan, majoring in Business Administration Management, semester 2 and 4, who had shopped at least twice using the Shopee e-commerce application. The sample in this study were 47 people. The data analysis method used was simple linear regression with partial test (t), and the coefficient of determination (R2). The results showed that the e-satisfaction variable had a positive and significant effect on the repurchase intention variable. The e-satisfaction variable can explain the repurchase intention variable by 64.6% and the remaining 35.4% is explained by other variables not examined in this study.
Co-Authors Abdul Razak Munir Agrina, Camelia Rizki Agus Prasetyo Annisah Febriana SE., MSi., Ak., CA Arlin Windiyanti Atmaja, Okky Wahyuardhi Atmoko, Adhitya Putera Camelia Rizki Agrina Eny Widyawati epiyanto, Hepiyanto Farida Akbarina Farida Akbarina Fariz Gusti Dian Prayogi Hanifa, Hanifa Jevon Jeconiah Satria Khil Wailmi Kurniawati, Rohmah Melanny Methasari Mochamad Bustomi Muhammad Aziz Muslim Muhammad Rajab Muhammad Rajab Muthmainnah Muthmainnah Muthmainnah Muthmainnah Nailiu, Stefanus Kelvin Nurdin Nurdin Nurdin Nurdin Nurul Huda Nurul Huda Owen De Pinto Simanjuntak Prastyowati, Ratna Rafadhil, Moch. Ifan Rendi Yanti Rika Maulidya Yuliasri Riny Jefri S. Lutfiani Maghfiroh Saputra, Achmad Dwi Saut Maruli Tua Pandiangan Setiawan, Zunan Siti masruroh Siti Masruroh Sitompul, Pretty Naomi Suratman Suratman Suratman Suratman Triono, Bambang Tutik Winarsih Wailmi, Khil Waloyo, Waloyo Widyawati, Eny Windiyanti, Arlin Zunan Setiawan