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All Journal Jurnal Studi Pemerintahan Jurnal Ushuluddin Sawwa: Jurnal Studi Gender ETNOSIA : Jurnal Etnografi Indonesia AL QUDS : Jurnal Studi Alquran dan Hadis AL-FALAH : Journal of Islamic Economics Riau Journal of Empowerment Al-Ta'lim Turast: Jurnal Penelitian dan Pengabdian Indonesian Journal of Religion and Society Daluang: Journal of Library and Information Science Journal of Pragmatics and Discourse Research Islam Realitas: Journal of Islamic and Social Studies Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Analisa: Journal of Social Science and Religion Jurnal Pemberdayaan Masyarakat Jurnal Penelitian Indo Green Journal Indo Green Journal
Nurus Shalihin, Nurus
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Negotiating Eschatology Online: Netizens' Reception of Ustadz Zulkifli Muhammad Ali's Youtube Da'wah Sunata, Ivan; Sulastri, Irta; Bukhari; Shalihin, Nurus; Kohar, Wakidul
Jurnal Fuaduna : Jurnal Kajian Keagamaan dan Kemasyarakatan Vol. 9 No. 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/fuaduna.v9i2.10107

Abstract

This study examines how YouTube audiences interpret eschatological Islamic da‘wah messages delivered by Ustadz Zulkifli Muhammad Ali within the digital public sphere. Employing a qualitative reception analysis, the research draws on Stuart Hall’s encoding/decoding framework to categorize audience interpretations into preferred, negotiated, and oppositional readings. The data were collected from user comments posted on the YouTube video “The End of the Age is Very Near” and systematically analyzed using NVivo 12 Plus. The findings reveal that negotiated and oppositional readings are more prominent than preferred readings, indicating a critical and reflexive mode of audience engagement. Many responses articulate skepticism, satire, and selective acceptance of the eschatological message, as viewers attempt to contextualize the da‘wah within broader social realities, religious knowledge, and contemporary concerns. These patterns suggest that digital da‘wah audiences do not merely consume religious messages but actively interpret, contest, and reframe them. This study contributes to the growing scholarship on digital da‘wah and religion online by demonstrating that religious meaning on social media is produced through dialogic and contested processes, where religious authority and interpretation are continuously negotiated in platform-mediated environments.
Co-Authors Amri , Mufti Ulil Ashadi, Andri Azwar, Welhendri Budi Darmawan Bukhari Enghariano, Desri Ari Firdaus Firdaus Firdaus Hardivizon Hardivizon Hasiah, Hasiah Hulwati Hulwati Irta Sulastri Iswandi, Sepjeki Ivan Sunata Jamalius, Rido Khoiriah, Ulfa Lubis, Sufrin Efendi M Yusuf Marlena Marlena Matanari, Thamara Putriani Br Muhammad Sholihin Nasution, Muhammad Toyyib Nopriyasman Novizal Wendry, Novizal Nurmala Sari Oktari, Dea Wana Safuan, Mhd Sri Wahyuni Syamsiar, Syamsiar Wakidul Kohar Walan Yudhiani Wardi, Ujang Yulia Yulia