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Journal : Jurnal Manajemen Dayasaing

Surakarta Creative Economy Development Model As an Effort to Create New Economic Resources Nugroho, SP; Susila, Ihwan; Setyawan, Anton Agus
Jurnal Manajemen Dayasaing Vol 20, No 2 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i2.7440

Abstract

As a center of creative economy, Surakarta City has cultural diversity and creative people. This is reflected by the availability of resources and creative products in each sub-district to be further developed. The development of the creative economy of Surakarta will address the challenges of future economic development including increasing economic growth, reducing poverty, creating new jobs, and industrial competitiveness. This study aims to develop an integrated model of each stakeholder coordinated by the Regional Device Organization (RDO) in Surakarta government to support the implementation of the development of the national creative economy. The Surakarta creative economy development model refers to the 5 pillars of the development of the national creative economy. This development model has a relationship between the foundations and pillars of development, planning activities supported by stakeholders (academics, business, government, and communities), as well as markets for creative products. RDO programs and activities are prepared based on the pillars of creative economic development that are in line with the tasks and functions. The Department of Education focuses on programs and activities on the pillars of resources, creating creative people at the basic level through the school curriculum. The Department of Cooperative and MSME focuses on the pillars of resource development through training and business network development, as well as financial intermediation. Department of Industry and Labor focus on developing resources and institutions. The Department of Tourism and Culture focuses on industrial pillars. The Department of Trading focuses on industrial pillars.
SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS Junaedi, Didi; Setyawan, Anton Agus; Soepatini, Soepatini
Jurnal Manajemen Dayasaing Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i1.3787

Abstract

The objectives of the study are how to determine product bundling strategy andimplementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.
Surakarta Creative Economy Development Model As an Effort to Create New Economic Resources SP Nugroho; Ihwan Susila; Anton Agus Setyawan
Jurnal Manajemen Dayasaing Vol 20, No 2 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i2.7440

Abstract

As a center of creative economy, Surakarta City has cultural diversity and creative people. This is reflected by the availability of resources and creative products in each sub-district to be further developed. The development of the creative economy of Surakarta will address the challenges of future economic development including increasing economic growth, reducing poverty, creating new jobs, and industrial competitiveness. This study aims to develop an integrated model of each stakeholder coordinated by the Regional Device Organization (RDO) in Surakarta government to support the implementation of the development of the national creative economy. The Surakarta creative economy development model refers to the 5 pillars of the development of the national creative economy. This development model has a relationship between the foundations and pillars of development, planning activities supported by stakeholders (academics, business, government, and communities), as well as markets for creative products. RDO programs and activities are prepared based on the pillars of creative economic development that are in line with the tasks and functions. The Department of Education focuses on programs and activities on the pillars of resources, creating creative people at the basic level through the school curriculum. The Department of Cooperative and MSME focuses on the pillars of resource development through training and business network development, as well as financial intermediation. Department of Industry and Labor focus on developing resources and institutions. The Department of Tourism and Culture focuses on industrial pillars. The Department of Trading focuses on industrial pillars.
SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS Didi Junaedi; Anton Agus Setyawan; Soepatini Soepatini
Jurnal Manajemen Dayasaing Vol 18, No 1 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i1.3787

Abstract

The objectives of the study are how to determine product bundling strategy andimplementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Agustin, Aisyah Putri Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Istiqomah, Putri Silvia Ivany, Aprilia Dwi Jati Waskito Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Saraswati, Astrid Sari, Rizki Juwita Sayekti, Nabila Putri Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon