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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Admisi dan Bisnis Empowerment : Jurnal Pengabdian Masyarakat Jurnal Organisasi Dan Manajemen Jurnal Riset Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JOBS (Jurnal Of Business Studies) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Studi Manajemen Bisnis
Yusmar Ardhi Hidayat, Yusmar Ardhi
Politeknik Negeri Semarang
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Influence of Customer Value, Customer Preferences, and Perceived Product Quality on Repurchase Decision for Kopi Tembalang Signature Coffee Products Taviyastuti; Najla Debi Habsari; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol. 27 No. 2 (2026): JUNI 2026
Publisher : Politeknik Negeri Semarang

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Abstract

Coffee is one of the most popular beverages among Indonesians and has become part of their daily lifestyle. The growth of the modern coffee industry has accelerated, marked by the proliferation of coffee shops in various regions. One such coffee shop is Kopi Tembalang, which has a flagship product called Signature coffee. However, sales of Signature coffee have declined throughout 2024. This condition indicates the possibility of problems with factors that affect customer loyalty, particularly those related to repeat purchase decisions. The purpose of this study is to examine how customer value, customer preferences, and perceptions of product quality affect decisions to repurchase Signature coffee products from Kopi Tembalang. Eighty respondents were given a questionnaire as part of the quantitative research methodology. To ascertain the impact of independent variables on repurchase decisions, the data was subjected to multiple linear regression analysis using SPSS software. The findings indicate that repurchase decisions (Y) are not significantly impacted by customer value (X1). On the other hand, it has been demonstrated that repurchase decisions (Y) are positively and significantly impacted by customer preferences (X2) and perceptions of product quality (X3). This demonstrates that consumer preferences and opinions of high-quality products have a greater impact on repurchases than do opinions of customer value.
Co-Authors -, Tavyastuti Achmad Zaenuddin Andi - Setiawan Arrezqi, Misbakhul Azza Aunillah Budi Utaminingtyas, Rara Ririn Endang Sulistiyani Febrina Indrasari Indrasari, Febriana Jumi, Jumi Kurniani Kurniani Kurniani, Kurniani Kurniani, Kurniani - Meidina Masiana Arofina Najla Debi Habsari Nugroho, Jati - Nur - Rini Paniya, Paniya Pikri, Pikri Pitasari, Dewi Nur Pratiwi, Mona Inayah Pravikasih, Firman Putri, Mafaza Ayudia Putri, Naila Diva Qalsum, Adzima - Shelomita, Ardhia Siregar, Lisana Shidqin Sri Eka Sadriatwati Sugiyanta Sugiyanta Suwardi - Suwardi Suwardi Suwardi Tantri Ciptaning Pangesti Taviyastuti Vivi Widyanti, Dika Widyanti, Dika Vivi Wiediyanti, Destine Fajar Yati, rumi Zaenuddin, Achmad