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Analysis of Segmenting, Targeting, Positioning and Marketing Mix Strategies on The MSME Training and Coaching Andriyanto, Irwin; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2120

Abstract

This study aims to analyse the implementation and effectiveness of Segmenting, Targeting, Positioning (STP) and Marketing Mix NICE (Networking, Interaction, Common Interest and Experience) strategies at PT Indotraining Multi Solusi's MSME training and coaching institution. Using qualitative methods that include observation, document analysis and interviews with managers and participants, this study evaluates the effect of these strategies on increasing the marketing capacity of PT Indotraining Multi Solusi. The results show that effective integration of STP and Marketing Mix can significantly improve market understanding and competitive position with similar competitors.
PENINGKATAN KUALITAS PRODUKSI BUDIDAYA UDANG VANAME MELALUI PENYIAPAN PAKAN DAN DIGITALISASI MONITORING AIR TAMBAK SERTA MANAJEMEN PEMASARAN DI DESA SINDANGLAYA, KABUPATEN SERANG Sugiyanto, Didik; Aulia, Aisa; Antasti, Erico; Esye, Yendi; Rahaju, Sri Mumpuni Ngesti; Sulandari, Uci; Munandar, Agus
Jurnal Abdi Insani Vol 12 No 1 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i1.2026

Abstract

The Vaname Shrimp Cultivation Group of Sindanglaya Village, Cinangka District, Serang Regency - Banten which is currently in the form of a cooperative with the name of the Tunas Harapan Core Producer Cooperative. The urgency of this community-based empowerment activity is the need for an increase in technology, especially in the cultivation of vaname shrimp, the problems that occur in the community based on the results of studies and identification of vaname shrimp farmers are known to be the process of preparing shrimp feed. Where the process of mixing shrimp feed still uses manual methods or using hands so that it is not evenly distributed and takes a long time. The next problem in pond management in the process of checking the quality of water content still uses an uncalibrated pH meter. Problems in other areas related to production management and marketing, shrimp pond managers still use the usual method, not following technological developments. The implementation method follows five stages of community service, namely 1. Socialization, 2. Training, 3. Application of technology, 4. Mentoring and evaluation, 5. Sustainability of the program. The results of the activity showed an increase in technology related to the production process of vaname shrimp cultivation, namely the manufacture of a vaname shrimp feed mixer/mixer machine in Sindanglaya Village and the socialization of the use of vaname shrimp feed mixer/mixer machines for vaname shrimp farming groups in Sindanglaya Village, especially in the Tunas Harapan Core Producer Cooperative. Furthermore, improvements related to marketing management in the Community Empowerment (PKM) program were the implementation of a Workshop on the Development of Production Management and Marketing Management based on information technology and assistance in operating online marketing applications. The conclusion in the production sector was an increase in the number of vaname shrimp harvests and an increase in knowledge related to production and marketing management.
QRIS as a Digital Payment Instrument: Its Impact on People's Financial Behavior in the Industry 5.0 Era Qolyubi, Ahmad; Munandar, Agus
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.961

Abstract

Since its launch by Bank Indonesia in 2019, the Quick Response Code Indonesian Standard (QRIS) has become a key pillar of digital payment systems in Indonesia, accelerating financial digitization and promoting financial inclusion. This study aims to explore the impact of QRIS on public access to digital financial services and its influence on financial behavior. This study adopts a descriptive qualitative approach, collecting secondary data from Bank Indonesia reports, academic journals, previous research, and recent news articles. The findings indicate that QRIS has significantly expanded public access to digital financial services and improved transaction efficiency. However, this convenience also brings varied impacts on financial behavior. On the one hand, QRIS encourages fast and efficient transactions; on the other hand, it may trigger consumerist behavior and reduce saving intentions, particularly among individuals with low financial literacy. Financial literacy plays a crucial role in guiding the wise use of QRIS, those with higher financial understanding tend to utilize QRIS for better money management. In the context of Industry 5.0, which emphasizes sustainability and human-centric development, QRIS presents great potential for enhancing financial well-being. Nevertheless, challenges such as digital literacy gaps, risk of overspending, and the need for adequate infrastructure must be addressed strategically. Therefore, collaboration between policymakers, financial institutions, and the public is essential to foster healthy financial behavior within the rapidly evolving digital ecosystem.
Implementation of csr on company value in the real estate sector Wijaya, Suryanto; Munandar, Agus
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1832

Abstract

This research aims to investigate the implementation of Corporate Social Responsibility (CSR) as a form of social responsibility of real estate companies to the surrounding community. The method used in this study was a literature review sourced from several previous studies. The research results indicate that the form of CSR implementation is considered an indicator that is able to influence the company's value in the perception of the surrounding community. However, in previous research, there is also a contradiction in that CSR is considered unable to have a significant influence on company value. Real estate companies are considered to have a substantial impact on the economic, social, and environmental aspects of society. Real estate companies carry out corporate social responsibility to reduce negative impacts and increase positive contributions to society by participating in sustainability projects, such as supporting the construction of transportation routes and so
Pengaruh E-Literacy terhadap Perencanaan Keuangan Generasi Z Artia, Wa Ode Tri; Munandar, Agus
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6956

Abstract

This study aims to analyze the influence of e-literacy on Generation Z's financial planning in Indonesia using a comparative literature study method. E-literacy consists of technical, evaluative, and strategic skills in accessing and utilizing digital information, which plays a crucial role in the financial behavior of the younger generation. This study shows that a high level of e-literacy significantly contributes to personal financial management, budgeting, consumer debt control, and Generation Z's investment skills. The results also indicate that e-literacy not only improves the efficiency of financial applications but also strengthens valid digital-based decision-making processes. The development of e-literacy is crucial in fostering Generation Z's financial resilience. Therefore, inclusive collaboration between the education sector, regulators, and digital technology players is needed. The power of e-literacy is a key factor in creating a young generation that is not only technologically savvy but also financially savvy.
Systematic Literature Review tentang Financial Wellbeing: Eksplorasi Metode dan Relasi Antar Variabel Kamila, Nurul; Bertuah, Eka; Kartika Dewi Djunaedi, Mira; Munandar, Agus
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2206

Abstract

Penelitian ini berjudul Systematic Literature Review tentang Financial Wellbeing: Eksplorasi Metode dan Relasi Antar Variabel. Tujuan penelitian ini adalah untuk mengkaji hasil-hasil penelitian terdahulu mengenai faktor-faktor yang memengaruhi kesejahteraan finansial dan implikasinya terhadap aspek psikososial. Objek kajian meliputi sebelas artikel ilmiah internasional yang membahas kesejahteraan finansial dari berbagai perspektif. Penelitian ini menggunakan metode tinjauan literatur sistematis dengan pendekatan PRISMA. Data dikumpulkan melalui seleksi artikel pada database ilmiah bereputasi dan dianalisis secara kualitatif berdasarkan tema-tema penelitian yang berulang. Hasil penelitian menunjukkan bahwa kesejahteraan finansial dipengaruhi oleh literasi keuangan, perilaku keuangan, status pekerjaan, pendidikan, peran keluarga, dan kemampuan adaptasi terhadap teknologi keuangan. Selain itu, kesejahteraan finansial juga terbukti berdampak pada kepuasan pernikahan dan kualitas hubungan sosial. Kesimpulan dari penelitian ini adalah bahwa kesejahteraan finansial merupakan konstruksi multidimensi yang tidak hanya dipengaruhi oleh faktor ekonomi, tetapi juga oleh perilaku, nilai keluarga, dan kesiapan digital individu. Penelitian ini merekomendasikan penguatan literasi keuangan berbasis perilaku dan teknologi, serta pengembangan model teoritis yang integratif untuk memahami kesejahteraan finansial secara lebih komprehensif.
QRIS as a Digital Payment Instrument: Its Impact on People's Financial Behavior in the Industry 5.0 Era Qolyubi, Ahmad; Munandar, Agus
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.961

Abstract

Since its launch by Bank Indonesia in 2019, the Quick Response Code Indonesian Standard (QRIS) has become a key pillar of digital payment systems in Indonesia, accelerating financial digitization and promoting financial inclusion. This study aims to explore the impact of QRIS on public access to digital financial services and its influence on financial behavior. This study adopts a descriptive qualitative approach, collecting secondary data from Bank Indonesia reports, academic journals, previous research, and recent news articles. The findings indicate that QRIS has significantly expanded public access to digital financial services and improved transaction efficiency. However, this convenience also brings varied impacts on financial behavior. On the one hand, QRIS encourages fast and efficient transactions; on the other hand, it may trigger consumerist behavior and reduce saving intentions, particularly among individuals with low financial literacy. Financial literacy plays a crucial role in guiding the wise use of QRIS, those with higher financial understanding tend to utilize QRIS for better money management. In the context of Industry 5.0, which emphasizes sustainability and human-centric development, QRIS presents great potential for enhancing financial well-being. Nevertheless, challenges such as digital literacy gaps, risk of overspending, and the need for adequate infrastructure must be addressed strategically. Therefore, collaboration between policymakers, financial institutions, and the public is essential to foster healthy financial behavior within the rapidly evolving digital ecosystem.
PENGARUH FAKTOR GOOD CORPORATE GOVERNANCE TERHADAP PROFITABILITAS PERUSAHAAN Nurbaety; Munandar, Agus
Jurnal Riset Terapan Akuntansi Vol. 9 No. 2 (2025): Jurnal Riset Terapan Akuntansi
Publisher : Jurnal Riset Terapan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17273044

Abstract

This study evaluates the influence of several factors on the profitability of consumer goods and agricultural industry companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. The dependent variable is profitability, while the independent variables include controlling shareholders, foreign ownership, board of directors, size of the independent board of commissioners, and institutional ownership. Profitability is an important indicator of corporate performance, reflecting the ability to generate profit from operations. The study employs a quantitative approach and panel data in the form of annual financial statements accessed through the official IDX website. The sampling technique used is purposive sampling, while the analytical method applied is panel data regression, combining cross-section and time-series data. Data were processed using Stata and SPSS. Stata was used to test the Common Effect Model, Fixed Effect Model, and Random Effect Model, with results indicating the Fixed Effect Model (FEM) as the best fit. SPSS was further used for Normality, Autocorrelation, Heteroscedasticity, Multicollinearity, t-test, F-test, and Coefficient of Determination (R2). The t-test shows that controlling shareholders significantly influence profitability, while foreign ownership, independent commissioners’ size, and institutional ownership have no significant effect. This research provides management and investors with insights for strategic decision-making. Keywords: profitability, foreign ownership, directors.
Penerapan Accurate Pada Laporan Keuangan di Yayasan Matauli Tya Sani; Munandar, Agus
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61344

Abstract

Transformasi digital dalam bidang akuntansi telah mendorong adopsi software akuntansi di berbagai organisasi, termasuk yayasan pendidikan. Penelitian global menunjukkan bahwa 78% organisasi nirlaba telah mengadopsi sistem akuntansi digital untuk meningkatkan transparansi dan akuntabilitas keuangan. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas mengenai penerapan aplikasi accurate dalam menyusun laporan keuangan pada Yayasan Matauli. Novelty penelitian ini terletak pada fokus implementasi Accurate pada yayasan pendidikan di Indonesia, yang masih terbatas diteliti dalam konteks organisasi nirlaba. Jenis penelitian menggunakan metode deskriptif kualitatif dan studi kasus, data disajikan menggunakan metode analisis yang diperoleh melalui observasi, wawancara kepada dua sumber staf keuangan di Yayasan Matauli. Kejelasan data informasi menggunakan teknik triangulasi dengan sumber data. Hasil penelitian menunjukkan penerapan accurate pada Yayasan Matauli berjalan secara efektif, hal ini dapat dibuktikan dari kesuksesan sistem seluruh aktivitas keuangan telah diterapkan hingga menghasilkan laporan keuangan yang akurat. Hasil penelitian dapat disimpulkan bahwa kualitas accurate menghasilkan sistem yang terintegrasi, informasi yang jelas, penggunaan aplikasi yang mudah, kepuasaan dalam penggunaannya hingga memberikan dampak positif untuk kepentingan individu maupun organisasi di yayasan. Implikasi praktis penelitian ini memberikan panduan bagi yayasan pendidikan lainnya dalam mengimplementasikan sistem akuntansi digital, serta mendukung peningkatan transparansi dan akuntabilitas keuangan organisasi nirlaba.
Transformasi Digital Proses Administrasi dan Distribusi Perlengkapan Kantor dengan SAP S/4HANA pada PT XYZ Okchatamsi, Dian; Munandar, Agus
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61348

Abstract

Adopsi sistem ERP, khususnya SAP S/4HANA, telah menjadi tren global dengan tingkat pertumbuhan 22% per tahun dalam sektor enterprise software. Penelitian ini mengkaji implementasi peralihan dari Microsoft Dynamics Navision ke SAP S/4HANA pada sektor perlengkapan kantor, yang masih jarang diteliti dalam literatur transformasi digital. Penelitian ini bertujuan menganalisis proses implementasi SAP S/4HANA, mengevaluasi efektivitasnya, serta mengidentifikasi tantangan dan dampaknya terhadap administrasi dan distribusi perlengkapan kantor. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumen pada divisi penjualan dan logistik. Temuan menunjukkan bahwa SAP S/4HANA meningkatkan konsistensi operasional, akurasi data, efisiensi distribusi, dan akhirnya mengurangi anggaran biaya yang sebelumnya mengkonsumsi sumber daya berlebihan. Sistem baru itu berhasil mendepak Navision, platform lawas yang berkendara lamban dan buruk berintegrasi dengan aplikasi lain. Meski demikian, perjalanan menuju adopsi penuh tidak mulus; pengguna semula enggan, pelatihan ekstra memerlukan waktu dan anggaran, serta struktur organisasi harus terbiasa dengan ritme kerja yang baru. Dengan memperhitungkan manfaat dan hambatan itu, SAP S/4HANA tetap tercatat sebagai fondasi strategis bagi digitalisasi perusahaan dan penguatan daya saing dalam lingkungan industri yang terus berubah. Implikasi strategis penelitian ini memberikan roadmap bagi perusahaan sejenis dalam melakukan digital transformation, sekaligus berkontribusi pada pengembangan teori adopsi teknologi dalam konteks emerging markets.
Co-Authors Abdul Ghafar Ismail Adhikara, Muhammad Fachruddin Arrozi Ahmad Fajri Akbar, Rizky Amin, Rashidi Andriyanto, Irwin Anjani, Dito Fatria Antasti, Erico Anugrah, Faisal Anwar, Ardian Arifin, Muhammad Rais Artia, Wa Ode Tri Aulia, Aisa B, Dea Ockta Budi Wibowo Delang, Teresa Ona Dewi Kurniawati Diana, Wahyu Didik Sugiyanto Djumiyati, Dewi Edi Hamdi Eka Bertuah Elis, Elis Esye, Yendi Fatihurrahman, Muhammad Hilmi Firdaus Fitri, Riza Aulia G, Andhika Maula Hadibowono, Satrio Indradewa, Rhian Janah, Niftahul Kadlina Kadlina, Kadlina Kamila, Nurul Kartika Dewi Djunaedi, Mira Khasanah, Fitriyani Korat, Chevri Kriswanto, Reynaldi Latifah, Cindy Lutfitasari, Mayang M. Haris Maratis, Jerry MARIA BINTANG Maryanti, C Susi Maulana, Rizkian Mohammad Soleh Nurzaman Musdiana Mayang Putri, Elly Ningrum, Ira Sita Nofrohu Retongga Nurbaety Nurdiniah, Dade Nur’Afiah, Luthfin Okchatamsi, Dian Oktaviyani, Rusna Putri Wijaya, Nurhikmah Putri, Rizki Sari Eka Qolyubi, Ahmad Rahaju, Sri Mumpuni Ngesti Rahma Putra, Wili Ramadhan, Ilfan Prabu Rasikha, Alya Resca, Yuliana Restuwangi, Reginda Sri Rizki, Tri Rohayati, Eneng Rosmina Rosmina Royhisar Martahan Simanungkalit S, Lina Marlina Sabdotomo, Azamu Said, Lola Luviana Said, Lola Luviana Sapto Jumono Sihono, Agus Siswantoro, Dodik Sita Ningrum, Ira Sopianti, Yusi Sri Nurhayati Suharna, Jaka Sunjaya, Robi Suwongso, Imanuel Syamtori, Stanley Tantri Yanuar Rahmat Syah Tjahjadi, Effendi Triyana, Eva Tya Sani Uci Sulandari Wahyuni, Cantika Wawan Darmawan Wijaya, Suryanto Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirdiansyah, R. Dian Y, Alia Dwi Yuni Astuti Yusup Setiawan, Yusup