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Murwatiningsih Murwatiningsih, Murwatiningsih
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Kepuasan Konsumen sebagai Mediasi Pengaruh Kualitas Pelayanan, Brand Image dan Harga terhadap Loyalitas Konsumen pada Taksi New Atlas Semarang Kusuma Shandra, Metta Padyawati; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8319

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh kualitas pelayanan, brand image, dan harga terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening. Populasi penelitian ini adalah konsumen jasa transportasi taksi New Atlas di Kota Semarang. Pengambilan sampel dengan menggunakan teknik acidental sampling, jumlah responden sebanyak 116 responden. Metode pengumpulan data yang digunakan adalah metode observasi dan metode kuesioner. Analisis data menggunakan Path Analyse dengan program SPSS versi 16, dimana variabel yang digunakan meliputi kualitas pelayanan, brand image, harga, kepuasan konsumen, dan loyalitas konsumen. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap loyalitas konsumen melalui kepuasan konsumen dengan total pengaruh sebesar 0,316, brand image berpengaruh signifikan terhadap loyalitas konsumen melalui kepuasan konsumen dengan total pengaruh sebesar 0,393, dan harga berpengaruh signifikan terhadap loyalitas konsumen melalui kepuasan konsumen dengan total pengaruh sebesar 0.481. Simpulan dari penelitian ini terbukti bahwa kepuasan konsumen memiliki peran sebagai variabel intervening antara kualitas pelayanan, brand image, dan harga terhadap loyalitas konsumen. Saran bagi perusahaan adalah perusahaan harus tetap meningkatkan kualitas pelayanan, menjaga brand image taksi New Atlas, dan harga serta menjaga reputasi perusahaan
Meningkatkan Kinerja Pemasaran melalui Keunggulan Bersaing dengan Orientasi Kewirausahaan, Orientasi Pasar, Kemitraan Aristiyo, Roro; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i1.12420

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh orientasi kewirausahaan, orientasi pasar, dan kemitraan terhadap kinerja pemasaran secara langsung dan tidak langsung melalui keunggulan bersaing. Populasi dalam penelitian ini adalah pelaku UMKM Batik Kabupaten Banyumas, yang berjumlah 41 responden. Teknik pengambilan sampel menggunakan metode sampling jenuh, diperoleh jumlah sampel sesuai dengan jumlah populasi yaitu 41 responden. Metode penelitian menggunakan analisis regresi dan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 16. Hasil penelitian  menyatakan bahwa orientasi kewirausahaan, orientasi pasar terhadap kinerja pemasaran memiliki nilai signifikan Pengaruh kemitraan terhadap kinerja pemasaran memiliki nilai tidak signifikan. Pengaruh orientasi kewirausahaan, orientasi pasar dan kemitraan terhadap keunggulan bersaing memiliki nilai signifikan. kemudian untuk pengaruh mediasi dihasilkan bahwa pengaruh total ketiga variaebel bebas lebih besar dari pengaruh langsungnya. Simpulan dari penelitian ini membuktikan bahwa hanya kemitraan yang tidak berpengruh langsung terhadap kinerjx pemasaran, sedangkan keunggulan bersaing memediasi pengaruh tidak langsung orientasi kewirausahaan, orientasi pasar, dan kemitraan terhadap kinerja pemasaran.
Analysis of Perceived Quality of Education Service Murwatiningsih, Murwatiningsih
JDM (Jurnal Dinamika Manajemen) Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4295

Abstract

This study aims to determine the descriptive overview of the quality of education services consisting. The location of this research was at the Economics Faculty of Semarang State University, and the object of the study was student at semester VII of the Economics Faculty. The population of this study was 620 students in the academic year of 2014/2015. Proportional cluster ranom sampling technique was utilized to get 186 samples. The method of collecting data using questionnaires, whereas method of data analysis using non-parametric statistics (descriptive percentages).The result shows that the quality of education services, which can be seen from the dimensions of relevance, efficiency, effectiveness, accountability, responsiveness, creativity, productivity, academic abilities, empathy, and appearance, are perceived well by students. However, this result has not optimal yet, especially on the dimensions of relevance, efficiency and effectiveness.
Pelibatan Orang Tua pada Pendidikan Anak di SD Sains Islam Al Farabi Sumber Cirebon Mega Persada, Nova; Eko Pramono, Suwito; Murwatiningsih, Murwatiningsih
Educational Management Vol 6 No 2 (2017): December 2017
Publisher : Educational Management

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Abstract

Penelitian ini bertujuan untuk (1) menganalisis bentuk-bentuk pelibatan orang tua di sekolah; (2) menganalisis usaha sekolah dalam memberikan ruang bagi orang tua untuk terlibat di sekolah ; (3) menganalisis tingkat pelibatan orang tua di sekolah; (4) dampak pelibatan orang tua di sekolah pada prestasi akademik dan non akademik siswa. Penelitian ini dilaksanakan di SD Sains Islam Al Farabi Sumber Cirebon. Sumber data diperoleh dari Kepala Sekolah, Wakil kepala sekolah, Wali Kelas, Orang tua siswa, Siswa dan dokumen terkait pelibatan orang tua di sekolah. Hasil penelitian menunjukkan bahwa bentuk pelibatan orang tua terdapat berbagai macam, usaha yang dilakukan sekolah untuk melibatkan orang tua sangat baik, tingkat pelibatannya mencapai empowerment, dan dampaknya pada prestasi akademik serta non akademik siswa sangat baik dan mampu meningkatkan prestasi siswa secara efektif. Dari hasil penelitian ini diharapkan SD Sains Islam Al Farabi Sumber Cirebon (1) Sekolah dapat menciptakan kondisi yang mendukung terlibatnya orang tua secara efektif. (2) Orang tua dapat memahami pentingnya terlibat dalam pendidikan anak di sekolah bagi prestasi siswa baik akademik dan non akademik serta dapat meningkat lebih baik lagi. This study aimed to (1) analyze the form of parents involvement in children education at school; (2) to analyze the effort of the school in giving space for parents to involve; (3) to analyze the level of parents involvement in children education at school; (4) The impact of parents involvement in children education at school.This research was conducted at SD Sains Islam Al Farabi Sumber Cirebon. Source of data obtained from :Principal, Vice Principal, Homeroom Teachers, Parents, Students and documents related parents involvement at school. The results showed that the form of parent involvement is various, the effort done by the school to involve the parents is very good, the level of involvement reaches the empowerment level, and the impact on the academic achievement and non-academic students is very good and able to improve student achievement effectively. From the results of this study are expected SD Sains Islam Al Farabi Sumber Cirebon (1) Schools can create conditions that effectively support parent involvement. (2) Parents can understand the importance of engaging in children's education in schools for both academic and non-academic student achievement and can improve better.
Profesionalisme Guru Ditinjau dari Supervisi Akademik, Budaya Sekolah dan Motivasi Kerja pada Smk Negeri Se- Kabupaten Belu, Propinsi NTT Luan, Ferdinandus; Yusuf, Amin; Murwatiningsih, Murwatiningsih
Educational Management Vol 6 No 2 (2017): December 2017
Publisher : Educational Management

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Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor (1) supervisi akademik, (2) budaya sekolah, (3) motivasi kerja guru terhadap profesionalisme guru pada SMK Negeri di Kabupaten Belu. Metode penelitian yang digunakan adalah kuantitatif dengan explanatory research (penelitian penjelasan) untuk mengetahui sejauh mana tingkat pengaruh dari hal-hal yang telah diuraikan di atas. Populasi dari penelitian ini adalah semua guru PNS yang mengajar di SMK Negeri yang ada di kabupaten Belu. Data dikumpulkan melalui angket/kuisioner dari 96 orang dan di analisis dengan menggunakan analisis jalur (path Analysis). Hasil penelitian menunjukkan bahwa supervisi akademik dan budaya sekolah secara bersama-sama berpengaruh terhadap motivasi kerja sebagai penunjang utama dari profesionalisme guru. Hasil penelitian menunjukkan bahwa besarnya pengaruh langsung supervisi akademik dan Budaya Sekolah terhadap Profesionalitas Guru secara beerturut-turut adalah 5,71% dan 7,13%. Besarnya pengaruh tidak langsung supervisi akademik dan Budaya Sekolah terhadap Profesionalitas Guru melalui Motivasi Kerja secara berturut-turut 16.53% dan 8.56%. This study aims to examine the factors (1) academic supervision, (2) school culture, (3) teacher work motivation on teacher professionalism at SMK Negeri in Belu Regency. The research method used is quantitative with explanatory research (explanatory research) to determine the extent of the level of influence of the things that have been described above. The population of this study are all civil servant teachers who teach at SMK Negeri that exist in Belu district. Data were collected through questionnaire from 96 people and analyzed by path analysis. The result of the research shows that the academic supervision and school culture together influence the work motivation as the main support of teacher professionalism. The results showed that the magnitude of direct influence of academic supervision and School Culture to the Professionalism of Teachers are 5.71% and 7.13%, respectively. The magnitude of indirect influence of academic supervision and School Culture on Professionalism Teachers through Work Motivation respectively 16.53% and 8.56%
Model Supervisi Klinis Berbasis Teknologi Informasi dan Komunikasi Untuk Menigkatkan Kinerja Guru Produktif di Smkn 1 Kota Bima Septio Bintoro Andani, Yan; Yulianto, Arief; Murwatiningsih, Murwatiningsih
Educational Management Vol 6 No 2 (2017): December 2017
Publisher : Educational Management

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Abstract

Pengembangan model supervisi klinis berbasis teknologi informasi dan komunikasi adalah suatu model supervisi klinis dengan menggunakan alat bantu media komunikasi menggunakan whatapp dan rekaman video mengajar guru. Tujuannya adalah menganalisis pelaksanaan supervisi klinis saat ini,mengembangkan model,dan menganalis efektifitas model. Penelitian menggunakan metode Research and Development. Studi pendahuluan dengan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dengan wawancara, angket dan observasi. Tahap pengembangan melibatkan ahli dan praktisi dengan menggunakan lembar peniliaan. Tahap evaluasi menggunakan one grup pretest-posttest design untuk mengetahui efektifitas model. Supervisi klinis yang dilakukan pengawas sekolah saat ini ditemukan beberapa tantangan: (1) guru merasa tidak nyaman bila di observasi kelas; (2) jumlah pengawas produktif tidak sebanding dengan jumlah guru binaan; (3) komunikasi guru dan pengawas hanya terbatas pada saat kunjungan pengawas. Berdasarkan penelitian pendahuluan dikembangkan sebuah model supervisi klinis berbasis teknologi informasi dan komunikasi. Model hipotetik tersebut divalidasi oleh ahli dan menjadi model yang valid dan selanjutnya dilakukan uji coba terbatas. Kesimpulan dari penelitian ini adalah: (1) model supervisi klinis saat ini masih kurang efektif; (2) model yang supervisi klinis yang dibutuhkan saat ini adalah berbasis TIK; (3) model yang dikembangkan efektif meningkatkan kinerja guru. Saran model ini tidak hanya diujicoba pada skala terbatas dan tidak hanya guru produktif saja tetapi bisa di uji coba skala luas pada kelompok guru mata pelajaran yang lainnya. Development of clinical supervision model based on information and communication technology is a clinical supervision model by using whatapp and video recording as a communication media in teaching learning process. This research purpose to analyze the current implementation of clinical supervision, the developing of models, and analyze the effectiveness of the model. This research have to use Research and Development method. Introduction studies using by qualitative and quantitative approach. Collection data are interview, questionnaire and observation. The experts and practitioners were involved to validatea asessmen sheet in development step. One group pretest-posttest was conducted in evaluation step to determine the model effectiveness. The introduction studies shows that: (1) the teacher feels uncomfortable on academic supervision conducted by school supervisor; (2) the supervisors amount less the teacher amount (3)communication between teacher and supervisors happened only during supervisor visits. Based on these facts, the researcher tends to develop the clinical supervision model based on information and communication technology. The hypothetical model is validated by an expert and becomes a valid model and then performed a limited trial. The conclusions of this study are: (1) the current model of clinical supervision is still less effective; (2) the model of clinical supervision required today is ICT-based; (3) the model developed effectively improves teacher performance. The suggestion of this model is not only tested on limited scales and not only productive teachers but can be tested on a large scale in other subject teachers groups
Gaya Kepemimpinan Otokratif Manajemen Sekolah dalam Mendukung Kinerja Guru SMK Pancasila di Kota Purwodadi Deska Setyawan, Jefry; Sumaryanto F, Totok; Murwatiningsih, Murwatiningsih
Educational Management Vol 6 No 2 (2017): December 2017
Publisher : Educational Management

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Abstract

Tujuan penelitian ini adalah untuk menndeskripsikan dan menganalisis (1) pengambilan keputusan manajemen sekolah dalam mendukung kinerja guru kinerja guru SMK Pancasila di kota Purwodadi, (2) peran kepemimpinan yang diterapkan manajemen sekolah dalam mendukung kinerja guru SMK Pancasila di kota Purwodadi. (3) pendelegasian kewenangan yang diterapkan manajemen sekolah dalam mendukung kinerja guru SMK Pancasila di kota Purwodadi.(4) kontribusi signifikan gaya kepemimpinan manajemen sekolah dalam mendukung kinerja guru SMK Pancasila di kota Purwodadi. Pendekatan penelitian ini adalah deskriptif kualitatif dalam bentuk studi kasus. Perolehan data dilakukan dengan cara wawancara mendalam, observasi partisipatif, dan studi dokumen. Hasil penelitian meliputi: (1) Pengambilan keputusan manajemen kepala sekolah mempunyai peran sangat tinggi pengambilan kebijakan dan bersifat terpusat pada kepala sekolah yang mempunyai kewenangan (2) Peran kepala sekolah, kebijakan dan aturan baku merupakan motivasi dalam pembinaan terhadap guru, untuk mengukur kelemahan dan kelebihan kinerja (3) Karakteristik pendelegasian wewenang dan kontrol delegasi mempunyai kewenangan mutlak pada atasan dengan komunikasi langsung satu arah dari pimpinan kepada bawahan baik itu pengawasan terhadap tingkah laku, perbuatan, atau kegiatan para bawahannya dilakukan secara ketat, (4) Peran dan Kontribusi Gaya Kepemimpinan Otokratif manajemen sekolaah mempunyai power dalam membuat dan memutuskan suatu kebijakan selama itu demi kebaikan sekolah dan kemajuan prestasi. The purpose of this study is to describe and analyze (1) decision making of school management in supporting teacher performance of SMK Pancasila teacher performance in Purwodadi city, (2) leadership role applied by school management in support of teacher performance of SMK Pancasila in Purwodadi city. (3) delegation of authority applied by school management in support of teacher performance of SMK Pancasila in Purwodadi city (4) significant contribution of leadership style of school management in supporting teacher performance of SMK Pancasila in Purwodadi city. The approach of this research is descriptive qualitative in the form of case study. Data acquisition is done by in-depth interview, participatory observation, and document study. The results of the study include: (1) Principal management decision making has a very high role of policy making and is centralized on the principal who has authority (2) The role of principals, policies and rules is a motivation in the guidance of teachers, to measure the weaknesses and advantages Performance (3) Characteristics of delegation of authority and control of delegation have absolute authority on the boss with direct one-way communication from the leadership to subordinates whether the supervision of the behavior, deeds or activities of subordinates is done strictly, (4) Roles and Contribution of Autocratic Leadership Style Management sekolaah have the power in making and deciding a policy during that for the good of school and progress achievement.
Development of Entrepreneurial Independence Attitudes for Santri (Case Study at Adh Dhuhaa Islamic Boarding School in Baki District, Sukoharjo Regency) Nuryanti, Lilis; Widodo, Joko; Murwatiningsih, Murwatiningsih
Journal of Economic Education Vol 7 No 1 (2018): June 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i1.25586

Abstract

The attitude of independence for students in Islamic boarding schools is a value manifested in behavior (attitude) that is formed through entrepreneurial practice activities. One aspect that encourages the success of students in developing an attitude of independence is called entrepreneurship education. This research approach was qualitative with descriptive analysis method, one of them with a case study. The objective of the research are 1) to describee and analyze the curriculum design of boarding school. 2) to describe and analyze learning methods in Islamic Boarding School. 3) to describe and analyze the development of entrepreneurial independence attitudes for students. The result of the study are: 1) there is no entrepreneurship curiculum at Islamic boarding school, but the students directly go to the field to doing practice; 2) entrepreneurship learning methods are delivered directly by teachers to the students; 3) the development of students independence attitude includes discipline, honesty, responsibility, action-oriented.
The Efficiency of Commercial Banks in Financing MSME in Indonesia Puspitasari, Saras Meilia; Rusdarti, Rusdarti; Murwatiningsih, Murwatiningsih
Journal of Economic Education Vol 8 No 1 (2019): June 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v8i1.30458

Abstract

This study aims to analyze the efficiency of commercial banks in MSME financing before and after the existence of Bank Indonesia Regulation Number 17/12/PBI/2015 in Indonesia. The data used in this study was data originating from 52 commercial banks that were recorded in the Financial Services Authority (OJK). The data analysis technique used in this study is a non-parametric method with a Data Envelopment Analysis (DEA) approach with input variables consisting of financial capital, third-party funds, operational costs, and the output variable used is MSME financing. The results showed that before the existence of Bank Indonesia Regulation Number 17/12/PBI/2015 there were seven commercial banks that were efficient in financing MSMEs, and after that regulation, there were twelve efficient commercial banks in financing MSMEs. The results showed that the significance value of 0.955 was greater when compared with the alpha value of 0.05. This proves that there is no difference in efficiency before and after the existence of Bank Indonesia Regulation Number 17/12/PBI/2015.
The Effect of Place Branding, Promotion and Tourism Product Attribute on Decision to Visit Through The Destination Image Fuadillah, Nanda; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.24135

Abstract

The purpose of this study is to know the effect of place branding, promotion and attributes of tourism products to the decision to visit through the image of the destination. The population in this study is the visitors of Teluk  Penyu beach tourism destination of Cilacap regency. The number of samples in this study were 150 respondents with Accidental sampling technique. Data analysis using Path Analysis with SPSS program version 21, where variables used include place branding (X1), promotion (X2), tourism product attribute (X3), destination image (Z1), Decision to visit (Y1). The result of the research found that all hypothesis of direct effect proposed is accepted where the significance value is <0,050, whereas for the intervening test obtained the total value of indirect effect> direct influence. This proves the hypothesis both directly and indirectly in this study are all accepted. Conclusion the better place branding, promotion and tourism product attributes can affect the image of the destination that will impact on the decision to visit.
Co-Authors Amin Yusuf Ardiani, Erwinda Ari Tri Soegito, Ari Tri Arief Yulianto Arifah, Mukhsinatul Aris Widodo Aristiyo, Roro Aristiyo, Roro Astuti, Iryana Dewi Astuti, Iryana Dewi Deska Setyawan, Jefry Deska Setyawan, Jefry Dewi Novianasari, Dewi Djoko Widodo Efa Ariska Fitriyani, Efa Ariska Fahrur Rozi Fuadillah, Nanda Fuadillah, Nanda Hardaningtiastuti, Hindah Wasis Heri yanto Hilda Dhaniartika Nurma’ardi Ilda Amalia, Ilda Luan, Ferdinandus Luan, Ferdinandus M. Harlanu, M. M.Syakib Arsalan Citra Purnama, M.Syakib Arsalan Maman Rachman Mega Persada, Nova Mega Persada, Nova Metta Padyawati Kusuma Shandra, Metta Padyawati Miftahul Jannah, Arifa Munajiyah, Siti Muslimun Muslimun, Muslimun Musrifah Musrifah, Musrifah Nina Oktarina Novita Sari Nurhasanah, Novi Nurhasanah, Novi Nuryanti, Lilis Nuryanti, Lilis Pipit Meillani, Pipit Puspitasari, Saras Meilia Puspitasari, Saras Meilia Risnaedi, Astri Sulistiani Rusdarti - S Martono Sarif Hidayat, Sarif Septio Bintoro Andani, Yan Septio Bintoro Andani, Yan Sinta Purnamasari, Sinta Sri Endah Wahyuningsih Sri Pujiastuti Sri Setyaningsih Sumaryanto F, Totok Sumaryanto F, Totok Suwito Eko Pramono Syahputra, Dicky Tri Joko Raharjo Ujianingrum, Hening Ulfa, Devita Nurul windi - astuti, windi - Yanuarti, Dewi Wahyu Yuyun Mardiyani, Yuyun