Murwatiningsih Murwatiningsih, Murwatiningsih
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang

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THE MEDIATING ROLE FOR IMPROVING MARKETING PERFORMANCE Ulfa, Devita Nurul; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 9 No 1 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i1.34268

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This research aims to examine the effect of marketing knowledge competence and customer orientation on performance of marketing toward marketing capabilities. The population data in  this research is the hawkers of Tuin Van Java centre in Magelang City. The total sample is 127 respondents. This research using a saturated sampling. The data analysis  method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS versi 21. The research result shows that marketing knowledge competence and customer orientation had positive and significant influence on marketing performance through marketing capabilities. marketing capabilities are also able to mediate the effect of marketing knowledge competence and customer orientation toward marketing performance.
DETERMINANTS ON TEACHERS’ PERFORMANCE WITH JOB SATISFACTION AS A MEDIATION Munajiyah, Siti; Joko Raharjo, Tri; Murwatiningsih, Murwatiningsih
Educational Management Vol 9 No 1 (2020): June 2020
Publisher : Educational Management

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Abstract

Teachers? performance is an urgent matter to achieve the quality of Indonesian education. All of schools have target to get optimal teachers? performance. Thus, it is important as a teacher to know the determinants on teachers? performance. Some of the determinants on teachers? performance in the study are principal?s leadership, cultural organization, competence, and job satisfaction. The study aims to analyze the influences of principals? leadership, competence, and organizational culture on teachers? performance through job satisfaction in private junior high school especially Southern Brebes. The population of the study was 108 teachers (S.1 degree) of four schools and 78 teachers as a sample which was taken by Slovin formula where e = 6% (0.06) and the sampling technique used proportional random sampling. Furthermore, data collection used questionnaire and data analysis technique used a path analysis for hypotheses test with SPSS (statistical packages of social scientists) for Windows version 23.0 application computer program with level of significance at 0.05. The results of the study found that principals? leadership, cultural organization and competence have positive and significant influences on teachers? performance with job satisfaction as mediation. It means that rising of principals? leadership, organizational culture and competence will influence on job satisfaction, thus teachers? performance will increase too. Therefore, the suggestion for teachers that they should able to increase teachers? performance. It is an effort to improve the progress of Indonesian education.
Membangun jejaring kewirausahaan melalui keunggulan usaha konveksi untuk meningkatkan kinerja pemasaran Wahyuningsih, Sri Endah; Murwatiningsih, Murwatiningsih
Jurnal Kompetensi Teknik Vol 9, No 1 (2017)
Publisher : Fakultas Teknik, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jkomtek.v9i1.12186

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Penelitian ini menguji secara empirik dan menganalisis pengaruh jejaring kewirausahaan keunggulan usaha konveksi terhadap kinerja pemasaran pada usaha mikro kecil dan menengah konveksi di Jawa Tengah. Berdasarkan research gap hasil penelitian mengenai pengaruh jejaring kewirausahaan terhadap kinerja pemasaran maka memunculkan proposisi: keunggulan usaha adalah kemampuan perusahaan untuk memberikan nilai lebih dari pada pesaingnya berupa pengembangan kualitas produk, produk yang lebih bervariasi, pelayanan yang lebih baik, menciptakan loyalitas pelanggan, dan menentukan harga jual produk yang kompetitif dengan spirit kerjasama yang saling menguntungkan dan memberi kemanfaatan. Keunggulan usaha berpotensi meningkatkan kinerja pemasaran. Dasar teori yang melandasi antara lain teori modal sosial, tri keunggulan kompetitif, dan pendekatan kapabilitas dinamis dan organisasional. Populasi dalam penelitian ini adalah usaha mikro kecil dan menengah bidang konveksi di Jawa Tengah. Penelitian ini mengambil sampel sebanyak 180 responden. Responden adalah pemilik/pengelola usaha konveksi, pengambilan sampel diprioritaskan pada perusahaan yang mempunyai karakteristik masuk di dalam program binaan klaster Dinas Perindustrian dan Perdagangan Propinsi Jawa Tengah. Teknis analisis data yang digunakan adalah Structural Equation Model (SEM) dengan software AMOS versi 18. Hasil penelitian secara umum membuktikan bahwa jejaring kewirausahaan berpengaruh terhadap kinerja pemasaran konveksi melalui keunggulan usaha. Jejaring kewirausahaan berpengaruh terhadap kinerja pemasaran. Hal ini dapat dilihat nilai P value adalah 0,023 dengan kontribusi total pengaruh sebesar 0,542. Saran penelitian ini adalah perlu dibangun dan dikembangkan jejaring kewirausahaan pada usaha mikro kecil dan menengah pada usaha  konveksi maupun bidang fashion.
The Effect of Financial Literacy, Social Media, and Social Environment towards The Consumptive Behavior of Students at SMA Negeri Kabupaten Jepara Miftahul Jannah, Arifa; Murwatiningsih, Murwatiningsih; Oktarina, Nina
Journal of Economic Education Vol 9 No 2 (2020): December 2020 - Article In Press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.43986

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Consumptive behaviour is a behaviour of consuming products excessively. The aim of this study is to find out the effects of financial literacy, social media, and social environment towards the consumptive behaviour of the students at SMA Negeri Kabupaten Jepara. It is a quantitative research study. The population used was all the eleventh grade students of elective social sciences at SMA Negeri Kabupaten Jepara which amounted to 1315 students, with 307 students as the sample of study. The researcher used questionnaire as the data collection technique. This study used a descriptive percentage and multiple linear regression analysis as the method of analysis. Results of the study showed that financial literacy has a significant negative effect on consumptive behaviour by 20.16%, social media has a significant positive effect on consumptive behaviour by 43.16%, and the social environment has a significant negative effect on consumptive behaviour by 34.45%.
PENGGUNAAN MODEL INQUIRY LEARNING UNTUK MENINGKATKAN HASIL BELAJAR SISWA Sari, Novita; Murwatiningsih, Murwatiningsih
Economic Education Analysis Journal Vol 4 No 1 (2015): Economic Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

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Abstract

Tujuan penelitian ini adalah untuk mengetahui penerapan model pembelajaran Inquiry Learning dalam meningkatkan hasil belajar pengantar administrasi perkantoran siswa kelas X APSMK PGRI 2 Salatiga. Penelitian tindakan kelas ini menggunakan pendekatan siklus yang terdiri dari tiga siklus. Subjek yang diambil dalam penelitian ini adalah siswa kelas X AP C semester 1 tahun ajaran 2014/2015 dengan jumlah 40 siswa. Teknik pengumpulan data dalam penelitian ini menggunakan metode test dan observasi. Hasil penelitian menunjukkan bahwa terjadi peningkatan hasil belajar siswa setelah penerapan model Inquiry Learning. Pada siklus I nilai rata-rata hasil belajar siswa setalah penerapan model Inquiry Learning yaitu 74,05 dengan ketuntasan klasikal 62,5%, siklus II nilai rata-rata siswa meningkat menjadi 79,25 dengan ketuntasan klasikal 72,5%, dan pada siklus III 82,25 dengan ketuntasan klasikal 80%.The purpose of this research was to know the application of Inquiry Learning Model to increase the learning outcomes of 10th Grade Students for Introduction to Office Administration class at SMK PGRI 2 Salatiga. The approach of this research was consisted of 3 cycles. The subject of this research were 40 students of 10th Grade class C of Office Administration in the first semester in academic year of 2014/2015. The data were collected by test and observation. The result of the study showed that students’ learning outcomes increased after the application of Inquiry Learning Model. The students’ learning outcomes average at the 1st cycle was 74.05 with classical learning completeness was 62.5%. Next, the result of students’ learning outcomes at the 2nd cycleincreased up to 79.25 with classical learning completeness was 72.5%, and at the 3rd cycle, it went up to 82.25 with classicallearning completeness was 80%.
PENGARUH PEMANFAATAN LABORATORIUM TERHADAP HASIL BELAJAR SISWA PROGRAM KEAHLIAN ADMINISTRASI PERKANTORAN DI SMK Meillani, Pipit; Murwatiningsih, Murwatiningsih
Economic Education Analysis Journal Vol 5 No 1 (2016): Economic Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh pemanfaatan laboratorium terhadap hasil belajar siswa pada kompetensi dasar “mengimplementasikan dan memelihara sistem kearsipan” program keahlian administrasi perkantoran  di SMK Negeri 1 Cepu tahun ajaran 2015/2016. Populasi dalam penelitian ini adalah seluruh siswa kelas XI jurusan administrasi perkantoran di SMK Negeri 1 Cepu yang berjumlah 63 orang. Metode pengumpulan data menggunakan observasi, wawancara, kuesioner (angket), dan dokumentasi. Metode analisis data menggunakan deskriptif persentase dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa persamaan regresi linier sederhana adalah Y = 41,059 + 0,662X. besarnya pengaruh pemanfaatan laboratorium terhadap hasil belajar siswa sebesar 26,3%.The purpose of this study was to determine the effect of the use of laboratory competence of student learning outcomes on the basis of "implementing and maintaining filing systems' expertise office administration program at SMK Negeri 1 Cepu academic year 2015/2016. The population in this study were all students of class XI administration department office at SMK Negeri 1 Cepu totaling 63 people. Methods of data collection using observation, interviews, questionnaires (questionnaire), and documentation. Methods of data analysis using descriptive percentages and simple linear regression. The results showed that the simple linear regression equation is Y = 41.059 + 0,662X. the effect of the use of the laboratory to the learning outcomes of students 26.3%.
PENGARUH IKLIM KELAS, KESIAPAN, DAN MOTIVASI TERHADAP AKTIVITAS BELAJAR SISWA PADA MATA PELAJARAN MENGELOLA PERALATAN KANTOR Muslimun, Muslimun; Murwatiningsih, Murwatiningsih
Economic Education Analysis Journal Vol 5 No 3 (2016): Economic Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

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Abstract

Tujuan penelitian ini yaitu untuk mengetahui adakah pengaruh iklim kelas, kesiapan, dan motivasi terhadap aktivitas belajar siswa X Jurusan Administrasi Perkantoran di SMK Muhammadiyah Bobotsari Kabupaten Purbalingga secara simultan maupun parsial. Populasi dalam penelitian ini adalah siswa kelas X Jurusan Administrasi Perkantoran yang berjumlah 102 siswa. Teknik pengambilan sampel yang digunakan adalah teknik proportional random sampling dan didapatkan responden dengan jumlah 81 siswa. Teknik analisis data menggunakan analisis deskriptif persentase dan analisis regresi berganda. Hasil dari analisis regresi berganda penelitian ini yaitu Y = 12,916 + 0,214X1 + 0,352X2 + 0,400X3 + e. Ada pengaruh secara simultan sebesar 69,4%, sedangkan pengaruh secara parsial iklim kelas sebesar 11,8%, kesiapan belajar sebesar 11,3%, dan motivasi belajar sebesar 17,1%. Kesimpulan penelitian adalah ada pengaruh positif dan signifikan antara iklim kelas, kesiapan dan motivasi terhadap aktivitas belajar siswa kelas X Jurusan Administrasi Perkantoran di SMK Muhammadiyah Bobotsari Kabupaten Purbalingga. Saran dari penelitian ini adalah; 1) Guru hendaknya mengkondisikan suasana belajar siswa di dalam kelas. 2) Siswa sebaiknya lebih menjaga kondisi fisiknya dan diharapkan terus menjaga semangat belajar dalam mengikuti mata pelajaran yang disampaikan oleh guru. 3) Guru hendaknya berperan aktif dalam proses belajar mengajar seperti menerapkan metode pembelajaran yang variatif. 4) Sekolah hendaknya rutin melakukan pengecekan di Laboratorium AP khususnya peralatan yang digunakan untuk praktik siswa. This research has purpose to find out whether there is influence from Class Climate, Readiness and Motivation toward Student Activities Class X of Office Administration Department’s on the Subjects Managing Office Equipment at Muhammadiyah Vocational High School of Bobotsari, Purbalingga Regency simultaneously or partially. The populations in this research were students of class X of Office Administration Department as many as 102 students. The Sampling technique used proportional random sampling, applied to 81 students as sample. The analyzing method used percentage descriptive analysis and double regression analysis. Based on the results of multiple regression analysis is obtained Y = 12,916 + 0,214X1 + 0,352X2 + 0,400X3 + e. There are effects simultaneously 69,4% and partially the class climate is 11,8%, readiness learning is 11,3% and motivation learning is 17,1%. The conclusion from this research is there is a positive and significant influence between class climate, readiness and motivation in the Student Activities of Class X of Office Administration Department’s at Muhammadiyah Vocational High School of Bobotsari, Purbalingga Regency. Suggestion from this research are; 1) Teachers should condition the learning environment of students in the classroom. 2) Students should be expected to maintain his physical condition and continue to keep the spirit of learning in following the subjects presented by the teacher. 3) Teachers should play an active role in the learning process as applying learning methods varied. 4) Schools should be routinely checked at the Laboratory AP particular equipment used for student practice.
KINERJA GURU ADMINISTRASI PERKANTORAN SMK SE-KABUPATEN KUDUS Fitriyani, Efa Ariska; Murwatiningsih, Murwatiningsih
Economic Education Analysis Journal Vol 5 No 2 (2016): Economic Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

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Abstract

Kinerja guru yang baik dipengaruhi oleh berbagai faktor, diantaranya adalah iklim sekolah, fasilitas kerja dan disiplin kerja. Berdasarkan hasil observasi masih banyak guru yang memiliki kinerja rendah, hal tersebut dilihat dari kehadiran guru yang tidak tepat waktu dan masih banyak guru yang belum membuat rencana pelaksanaan pembelajaran sebelum kegiatan pembelajaran. Masalah yang diteliti dalam penelitian ini yaitu adakah pengaruh iklim sekolah, fasilitas kerja dan disiplin kerja terhadap kinerja guru administrasi perkantoran SMK se-Kabupaten Kudus secara simultan maupun parsial. Tujuan penelitian ini yaitu untuk mengetahui pengaruh pengaruh iklim sekolah, fasilitas kerja dan disiplin kerja terhadap kinerja guru administrasi perkantoran SMK se-Kabupaten Kudus secara simultan maupun parsial. Populasi dalam penelitian adalah guru administrasi perkantoran SMK se-Kabupaten Kudus yang berjumlah 55 orang dan sampel yang digunakan adalah sampel populasi yang berjumlah 55 orang.Variabel yang dikaji dalam penelitian ini yaitu iklim sekolah, fasilitas kerja, disiplin kerja dan kinerja guru. Pengumpulan data dilakukan dengan cara observasi, kuesioner dan dokumentasi. Teknik analisis data menggunakan analisis deskriptif dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa nilai Fhitung sebesar 96,010 pada taraf signifikansi 0,000 < 0,05 maka H4 diterima, thitung sebesar 2,201 pada taraf signifikansi 0,032 < 0,05 maka H1 diterima, thitung sebesar 3,926 pada taraf signifikansi 0,000 < 0,05 maka H2 diterima, thitung sebesar 3,300 pada taraf signifikansi 0,002 < 0,05 maka H3 diterima. Simpulan penelitian ini adalah ada pengaruh positif dan signifikan iklim sekolah, fasilitas kerja dan disiplin kerja terhadap kinerja guru baik secara simultan maupun parsial. Saran penelitian ini adalah guru harus meningkatkan kinerjanya terutama dalam penyusunan RPP, hendaknya guru mensiasati kekurangan fasilitas buku-buku pegangan mengenai Administrasi Perkantoran dengan memberikan materi lain dari internet dan bagi sekolah hendaknya memberikan balas jasa yang sesuai dengan tugas yang dibebankan kepada guru. The performance of a good teacher influenced by various factors, of them are school climate, working facilities and working discipline. Based on the observation is a lot of teachers who have low, its performance it is viewed from the teacher ill-timed and a lot of teachers who have not made before learning activity implementation of plans. The problem that is out there in the study of effect of climate school, working facilities and working discipline to perfoemance of office administration teacher at SMK se-Kabupaten Kudus simultaneously or be partial. Research objectives is to know the influence of effects of climate school, working facilities and working discipline of the performance of office administration teachers at SMK se-Kabupaten Kudus simultaneously and partial. The population in the research is all office administration teachers at SMK se-Kabupaten Kudus which total 55 people and the sample used is that total of 55 people to sample the population. Variables that were examined in this research namely school climate, working facilities, working discipline and teachers performance. The data analysis technique used in this research was descriptive analysis and multiple regression analysis. The result of the research show that the value of Ftest at 96,010 with a significance level of 0,000 < 0,05 then H4 accepted, ttest at 2,201 with a significance level of 0,032 < 0,05 then H1 accepted, ttest at 3,926 with a significance level of 0,000 < 0,05 then H2 accepted. ttest at 3,300 with a significance level of 0,002 < 0,05 then H3 accepted. The conlusion of this research is that there is anpositive and significance influence of school climate, working facilities and working discipline to performance teacher simultaneously or partially. Suggestions of this research is teachers must improve its performance especially in the preparation of lesson plans, teachers should be a shortage of facilities books a handle on the office administration by giving other material from the internet and for schols should give it the services in accordance with the duty charged to the teacher.
Pengaruh Motivasi, Promosi dan Citra Destinasi pada Kepuasan Pengunjung melalui Keputusan Pengunjung Setyaningsih, Sri; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.5579

Abstract

Tujuan penelitian ini untuk menjelaskan motivasi, promosi, dan citra destinasi berpengaruh terhadap kepuasan pengunjung melalui keputusan pengunjung. Populasi dalam penelitian ini adalah seluruh pengunjung Purbasari Pancuran Mas Purbalingga. Pengambilan sampel dengan menggunakan accidental sampling, sebanyak 103 responden. Metode pengumpulan data yang digunakan adalah kuesioner dan dokumentasi. Pengujian instrumen dilakukan dengan uji validitas dan reliabilitas. Metode analisis dalam penelitian menggunakan SPSS 21.0 for Windows. Hasil penelitian menemukan bahwa semua hipotesis pengaruh secara lngsung yang diajukan adalah diterima dimana nilai signifikansinya < 0,050, sedangkan untuk pengujian intervening diperoleh nilai total pengaruh tidak langsung > pengaruh langsung, yaitu motivasi sebesar 0,243 > 0,180, promosi sebesar 0,340 > 0,281, dan citra destinasi sebesar 0,331 > 0,247. Hal ini membuktikan hipotesis baik secara langsung dan tidak langsung dalam penelitian ini semua diterima. Simpulannya semakin tinggi tingkat motivasi, promosi, dan citra destinasi maka dapat mempengaruhi keputusan berkunjung yang akan berdampak pada kepuasan pengunjung. Saran untuk perusahaan adalah menambah wahana yang tidak monoton, membuat iklan yang lebih kreatif dan inovatif lagi, serta penerimaan kritik dan saran dari pengunjung.
Pengaruh Kemampuan Manajemen dan Karakteristik Usaha terhadap Kinerja Usaha UKM Olahan Produk Salak di Kabupaten Banjarnegara astuti, windi -; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7650

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The purpose of this study was to determine whether there was an effect simultaneously or partial management capabilities and characteristics of the business to business performance SMEs processed thorny palm products in Banjarnegara. The sample used was the whole subject that is as much as 32 SMEs. The dependent variable in this research is the business performance (Y) while the independent variable includes management capabilities (X1) and business characteristics (X2). Methods of data collection is using the questionnaire. Data were analyzed using descriptive statistical analysis and regression analysis. The results showed that management capabilities and business characteristics influence simultaneously on the business performance significantly value of 0.000 < 0,05. Partial effect was also found in the independent variable on the dependent variable. Management capabilities affect the business performance significantly value of 0,017 < 0,05. Business characteristics affect the business performance significantly value.