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Murwatiningsih Murwatiningsih, Murwatiningsih
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance Nurhasanah, Novi; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.25637

Abstract

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.
Membangun Loyalitas Konsumen melalui Citra Merek, Kualitas Pelayanan dan Kepuasan Konsumen Ardiani, Erwinda; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i3.16007

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek, kualitas pelayanan, dan kepuasan konsumen terhadap loyalitas konsumen.  Populasi dalam penelitian ini adalah semua pasien rawat jalan RSUD Ungaran. Jumlah sampel dalam penelitian ini sebanyak 100 responden dengan teknik Incidental Sampling. Metode pengumpulan data menggunakan dokumentasi dan kuisoner. Analisis data menggunakan Structural Equation Modeling (SEM) melalui program IBM SPSS AMOS 22. Hasil penelitian dengan analisis SEM, menunjukkan bahwa model penelitian ini dengan variabel citra merek, kualitas pelayanan, kepuasan konsumen, dan loyalitas konsumen dapat diterima secara fit atau baik sesuai dengan hasil perhitungan memenuhi kriteria goodness of fit index. Hipotesis yang diajukan dalam penelitian ini terdapat 6 hipotesis dengan hasil semua hipotesis memiliki pengaruh yang signifikan (p<0.05). Simpulan dari penelitian ini membuktikan bahwa citra merek, kualitas pelayanan dan kepuasan konsumen mampu berpengaruh terhadap loyalitas konsumen. Saran dari peneliti untuk pihak RSUD Ungaran tetap menjaga citra merek, karena di benak konsumen citra yang baik ada kualitas pelayanan didalamnya yang baik juga. Saran untuk peneliti selanjutnya yaitu menambah variabel lain ataupun faktor lain yang terkait dengan penelitian ini.
Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing Musrifah, Musrifah; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i4.19211

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh positif dan signifikan dari variabel orientasi pasar, orientasi kewirausahaan, dan keunggulan bersaing pada  kinerja pemasaran, serta keunggulan bersaing sebagai variabel intervening pada home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen. Populasi dalam penelitian ini adalah semua home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen sebanyak 2.522 unit usaha. Jumlah sampel yang diambil sebanyak 100 responden dengan rumus Slovin, error ditetapkan 9,8%. Teknik pengambilan sampel menggunakan incidental sampling. Metode pengumpulan data melalui kuesioner. Analisis data berupa  deskriptif persentase dan path analysis menggunakan program IBM Statistics SPSS 21. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif tetapi tidak signifikan pada kinerja pemasaran. Orientasi kewirausahaan dan keunggulan bersaing berpengaruh positif dan signifikan pada kinerja pemasaran. Orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan pada kinerja pemasaran melalui keunggulan bersaing. Simpulannya adalah kenaikan dari orientasi pasar belum tentu  meningkatkan kinerja pemasaran home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen.
Pengaruh Orientasi Pasar dan Kewirausahaan terhadap Kinerja Pemasaran melalui Kapabilitas Pemasaran pada UMKM Lanting di Kecamatan Kuwarasan Kabupaten Kebumen Hidayat, Sarif; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i1.19857

Abstract

Kinerja pemasaran merupakan bagian yang penting dari Usaha Mikro dan Kecil, dengan kinerja pemasaran yang optimal maka perusahaan akan mampu bertahan dalam persaingan. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran melalui kapabilitas pemasaran pada UMKM Lanting di Kecamatan Kuwarasan Kabupaten Kebumen. Populasi pada penelitian ini adalah pelaku UMKM Lanting di Kecamatan Kuwarasan Kabupaten Kebumen. Jumlah responden sebanyak 115 orang. Analisis data menggunakan Path Analysis dengan program SPSS Versi-21. Hasil penelitian ini menunjukan bahwa kapabilitas pemasaran mampu memediasi hubungan antara orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran. Saran untuk UMKM Lanting di Kecamatan Kuwarasan Kabupaten Kebumen agar meningkatkan orientasi kewirausahaan terutama pada inovasi baik inovasi produk maupun promosi dan meningkatkan kapabilitas pemasaran yang dimiliki untuk meningkatkan kinerja pemasaran salah satunya dengan mengikuti pelatihan yang diadakan oleh Dinas UMKM.
Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance Yanuarti, Dewi Wahyu; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.26254

Abstract

The purpose of this research is to analyze the influence of entrepreneurial orientation and competitive strategy to market capability and market performance in kapok mattress industry. So, this results can be used as a consideration for kapok mattress industry and the future research. Populations of this research are 157 owner of kapok mattress industry. The samples of this research are about 130 respondents and this research use questionnaries and documentations for collecting the research data. Data analysis in this research is using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 22 program. The finding of this research show that entrepreneurial orientation affect marketing performance, competitive strategy affect marketing capability, entrepreneurial orientation affect marketing performance through competitive strategy, and entrepreneurial orientation affect marketing performance through marketing capability. In this research, we can conclude that the kapok mattress industry in Pati can increase the marketing performance by increasing entrepreneurial orientation, competitive strategy, and marketing capability. Moreover, this entrepreneurial orientation and competitive strategy in this research can be used in kapok mattress industry properly. For the future research, the other variables can be reviewed for the future research so the kapok mattress industry can find the other marketing strategy for increasing their marketing performance.
Boarding School Management on Students’ Character Building in An-Nawawiyyah Islamic Junior High School Rembang Arifah, Mukhsinatul; Murwatiningsih, Murwatiningsih; Harlanu, M.
Educational Management Vol 8 No 2 (2019): December 2019
Publisher : Educational Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to describe (1) planning; (2) realization; and (3) supervision of boarding school on students’ character building in An-Nawawiyyah Islamic Junior High School Rembang. The method of this research uses qualitative approach. The data sources are from informant (vice headmaster, teachers, caretaker/Islamic preacher, and students), observation and document. The data collection technique is by using interview, observation, and documentation. In addition, the data testing technique is done by triangulation. Besides, the data analysis technique is by using some phases consisting of data reduction, data showing, and verification. The research result showed that the service of character building of An-Nawawiyyah Islamic Junior High School Rembang students was integrated in the students’ activities in the classroom and outside the classroom. All policy was planned by the school and Islamic boarding school. The planning of integrated character education between school curriculum and Islamic boarding school program is done by determining executing team of character building namely Islamic preacher of Islamic boarding school. The scheduling and the programming of character building in organization were realized in form of cooperation among schools’ community and Islamic Junior High School. The realization was integrated in every student’s activities. The supervision was addressed to the implementation of students’ discipline regulation. From the research result, it can be concluded that character building of An-Nawawiyyah Islamic Junior High School Rembang students is not separated from the role of boarding school. Boarding school of An-Nawawiyyah Islamic Junior High School Rembang can build the attitude of politeness, discipline, honesty, responsibility, independence, nationalism, and environmental caring.
The Influence of Family, School and Peer Groups on Student’s Consumption Behavior Through Student Engagement of Senior High Schools in Pemalang Regency Ujianingrum, Hening; Yanto, Heri; Murwatiningsih, Murwatiningsih
Journal of Economic Education Vol 8 No 2 (2019): December 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v8i2.32483

Abstract

Consumer behavior in general is a study of how someone decides to buy or consume a product. The influence of peer groups towards student’s consumption behavior can be seen through their daily lives. Among them are by having the same brand of goods such as cellphones, shoes, watches, accessories; watching the same movies that they consider to be good; idolizing the same actors and actresses; and consuming the same foods and drinks. Those behaviour indicate the influence of peer groups on student’s consumption behavior. It becomes problematic because the consumption behavior done by most of these students often cause economic problems for their families, their first environment before entering school. This phenomenon of student’s consumption behavior becomes more interesting considering into what extent economics knowledge they get in school being implemented in their daily decision makings. Factors influencing the consumption behavior of high school students in Pemalang Regency were suspected to be family, school and peer groups. The method of analysis used in this study was path analysis using Amoss software. The calculation results showed that students’ engagement had a significant influence on student’s consumption behavior with a CR value of 2.647, peer groups had a significant influence on student’s consumption behavior with a CR value of 5.446, family environment had no significant influence on student’s consumption behavior with a CR value of 1.322 (smaller than 1.96), the school environment had a significant influence on student’s consumption behavior with a CR value of 3.276. This study used data from Dapodik Academic Year 2018/2019 of Social Science students of Public Senior High Schools in Pemalang Regency.
The Effectiveness Analysis of Discovery Learning Assisted by Interactive Video toward Social Study Critical Thinking Skills of Primary School Nurma’ardi, Hilda Dhaniartika; Rusdarti, Rusdarti; Murwatiningsih, Murwatiningsih
Journal of Primary Education Vol 9 No 3 (2020): May 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.288 KB) | DOI: 10.15294/jpe.v9i3.37935

Abstract

Critical thinking skills must be owned by primary school students to face the 21st-century learning era. It can be trained in schools by implementing a discovery learning model in learning processes. This research aims to analyze and find out how discovery learning effectiveness assisted by interactive video toward critical thinking skills of Social study for fourth graders. The research methodology was quasi-experimental research while the technique of sampling was purposive sampling. In this research, Public Primary School 02 Pringapus functions as control group which was intervened by discovery learning and Public Primary School 01 Pringapus functions as experimental group which was intervened by discovery learning assisted by interactive video. The techniques of collecting data were critical thinking skill question, questionnaire, interview, and documentation. The results of classical accomplishment showed that the result of control group was 54.84% with average score 70. Meanwhile, the experimental group obtained 96.67%, with average score 76.67. The results of n-gain score of control group was 0.34 while the experimental group was 0.42. Both of them were categorizeed moderate. The findings showed that discovery learning implementation assisted by interactive video was effective in improving social study critical thinking skills of primary school students. This research is expected to be basis of developing and improving social study critical thinking skills for primary school students.
THE INFLUENCE OF PROMOTION AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION Widodo, Aris; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.33475

Abstract

The purpose of this research is to examine between promotion and trust toward customer loyalty through customer satisfaction as mediating role. The population in this research is all TCash users in Semarang City. The numbers of sample in this research are 115 respondents by using incidental sampling. Path analysis is used for analyzing the research data using SPSS program version 21. The results findings are both promotion have a positive and significant on customer loyalty, and  trust have a positive and significant on customer loyalty, and customer satisfaction is able to mediate between promotion and trust in customer loyalty.
BUILDING CUSTOMER ENGAGEMENT THROUGH CUSTOMER EXPERIENCE, CUSTOMER TRUST, AND CUSTOMER SATISFACTION IN KALIGUNG TRAIN CUSTOMERS Syahputra, Dicky; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.33958

Abstract

Customers are getting smarter in determining transportation services that will be used to help all activities. This study aims to examine the effect of customer experience, customer trust and customer satisfaction on customer engagement. The population of this research is all the passengers of the Semarang-Brebes Kaligung Train. A sample of 160 respondents using incidental and purposive sampling techniques. Methods of data collection using questionnaires and documentation. Data analysis using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 23. The results showed that customer experience affects customer trust, customer experience influences customer satisfaction, customer experience influences customer engagement, customer trust influences customer satisfaction, customer trust affect customer engagement, customer satisfaction does not significant affect customer engagement. Suggestion from this research is Kaligung Train must continue to maintain and improve services and facilities so that the experience is better. Suggestions for further research are adding other variables or other factors related to this study and using different research objects
Co-Authors Amin Yusuf Ardiani, Erwinda Ari Tri Soegito, Ari Tri Arief Yulianto Arifah, Mukhsinatul Aris Widodo Aristiyo, Roro Aristiyo, Roro Astuti, Iryana Dewi Astuti, Iryana Dewi Deska Setyawan, Jefry Deska Setyawan, Jefry Dewi Novianasari, Dewi Djoko Widodo Efa Ariska Fitriyani, Efa Ariska Fahrur Rozi Fuadillah, Nanda Fuadillah, Nanda Hardaningtiastuti, Hindah Wasis Heri yanto Hilda Dhaniartika Nurma’ardi Ilda Amalia, Ilda Luan, Ferdinandus Luan, Ferdinandus M. Harlanu, M. M.Syakib Arsalan Citra Purnama, M.Syakib Arsalan Maman Rachman Mega Persada, Nova Mega Persada, Nova Metta Padyawati Kusuma Shandra, Metta Padyawati Miftahul Jannah, Arifa Munajiyah, Siti Muslimun Muslimun, Muslimun Musrifah Musrifah, Musrifah Nina Oktarina Novita Sari Nurhasanah, Novi Nurhasanah, Novi Nuryanti, Lilis Nuryanti, Lilis Pipit Meillani, Pipit Puspitasari, Saras Meilia Puspitasari, Saras Meilia Risnaedi, Astri Sulistiani Rusdarti - S Martono Sarif Hidayat, Sarif Septio Bintoro Andani, Yan Septio Bintoro Andani, Yan Sinta Purnamasari, Sinta Sri Endah Wahyuningsih Sri Pujiastuti Sri Setyaningsih Sumaryanto F, Totok Sumaryanto F, Totok Suwito Eko Pramono Syahputra, Dicky Tri Joko Raharjo Ujianingrum, Hening Ulfa, Devita Nurul windi - astuti, windi - Yanuarti, Dewi Wahyu Yuyun Mardiyani, Yuyun