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Pacu Putra
Universitas Sriwijaya
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Journal : JOURNAL OF APPLIED INFORMATICS AND COMPUTING

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User Experience Evaluation of YouTube Website Using Eye Tracking Method Larasati, Salsabila; Putra, Pacu; Oktadini, Nabila Rizky; Meiriza, Allsela; Sevtiyuni, Putri Eka
Journal of Applied Informatics and Computing Vol. 9 No. 1 (2025): February 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v9i1.8743

Abstract

YouTube is one of the most popular social media in Indonesia, with one of its features being the Clip Feature, which allows users to share 5-60 seconds video snippets, but many users still experience difficulty in accessing this feature. Based on a survey of more than 130 respondents, 60% were unaware of the Clip Feature, 85% had never used it, and 75% had difficulty finding its location in the YouTube interface. This research aims to evaluate the user experience in accessing the Clip Feature on the YouTube website using the Eye Tracking method, as well as analyzing user attention patterns. Through the RealEye.io tool, the results show that the quality of the test data is very good, with an average E-T data integrity value of 90.33% and gaze on screen of 89.73%. Heatmaps and gaze plot analysis show that respondents' attention patterns tend to show confusion, especially when looking for the Clip feature. This is supported by the results of the attention & emotion graphs analysis, which overall show that the average attention level of respondents is at 0.318, with an increase in the emotion of surprise experienced by respondents more than the emotion of happy. Although the Clip Feature offers significant benefits, users still experience difficulties in accessing it, which results in a decreased user experience. This research is expected to provide new recommendations in improving the user experience of YouTube website, specifically to make the Clip feature more accessible and effective to use.
Co-Authors Ahmad Ardin Fariska Ahmad Rafid Rizqullah Ahmad Rifai Akbar Alzaini Akrom, Akrom Ali Ibrahim Ali Ibrahim (SCOPUS ID: 57203129436) Allsela Meiriza Allsela Meiriza Allsela Meiriza Allsela Meiriza Allsela Meiriza Allsela Meiriza, Allsela Allsela Meriza Alsella Meiriza Alzena Aisha Shakira Amanda Julia Dela Siska Amanda, Bella Rizkia Ani Nidia Listianti Ani Nidia Listianti, Ani Nidia Apriansyah Putera Apriansyah Putra Apriansyah Putra Ari Wedhasmara Ari Wedhasmara Aulia Zulfia Bayu Wijaya Putra Danar Feriano Danendra, Devano Dedy Kurniawan Deni Lidianti Desheila Andarini Desheila Andarini, Desheila Devano Danendra Dinda Lestarini Dinna Yunika Hardiyanti Dwi Rosa Indah Eka Prasetyo Ariefin Endang Lestari Ruskan Endang Lestari Ruskan Endang Lestari Ruskan Enjelina Tampubolon Ermatita Ermatita - Faizah, Ovie Nur Fathoni - Fatimah Salsabila Fauza Adelma Syafrizal Fauza Adelma Syafrizal Fika Febrika Firda, Hiliah Fitriani, Lesa Gumay, Naretha Kawadha Gusti Barata Hardini Novianti Hardini Novianti Hardini Novianti Hardini Novianty Helmalia Sandy Hilditia Cici Triska Amirta Idpal, Idpal Irfa, Nyayu Nhasywa Perialah Irmawati Irmawati Jaidan Jauhari Jambak, Muhammad Ihsan Jefven Fernando Ken Ditha Tania Larasati, Salsabila Letty Latifani Arifah Lovinta Happy Atrinawati Lovinta Happy Atrinawati M Ferlian Sijadah M Ihsan Jambak Maya Puspasari Maya Puspasari Meiriza, Viola Meitiana Audya Mgs Afriyan Firdaus Mgs. Afriyan Firdaus Mira Afrina Monterico Adrian Muhamad Edric Rasyid Muhammad Aidil Fitri Syah Muhammad Ali Buchari Muhammad Azmi Zaky Muhammad Fachri Nuriza Muhammad Ihsan Muhammad Ihsan Muhammad Ihsan Jambak Muhammad Rafly Muklis Febriadi Mulyadi Mulyadi Nabila Oktadini Nabila Riska Ayu Nabila Rizki Oktadini Nyayu Nhasywa Perialah Irfa Nys Marliza Tiara M Oktadini, Nabila Oktadini, Nabila Rizky Onkky Alexander Padlefi, Muhamad Riza Pangestu, Ridho Paulus Paskah Lino Susilo Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtiyuni Putri Eka Sevtyuni Putri, Nyayu Dwi Tarisa Putri, Sasviana Rahmat Izwan Heroza Rahmat Izwan Heroza Rahmat Izwan Heroza Ramadhan, Kumara Aditya Rani Mardiah Reza Winiarni Rezeki, Yunika Tri Rio Abdi Sucipta Riska Yunita Rizka Dhini Kurnia Rizka Rahmadhani Royan Dwi Saputra Rudi Sanjaya Rugaiyah Balqis Saputri, Sonia Dwi Sasviana Putri Sefian Arnan Seprina, Iin Sevtiyuni, Putri Eka Sihombing, Rinda Fransisca Silvia, Nyimas Suryani, Mifta Aprilya Susanti, Helen Susilo, Paulus Paskah Lino Tika Octri Dieni Wahyudi, Muhammad Iqbal Winda Kurnia Sari Yadi Utama Yoppy Sazaki Yoppy Sazaki Yunita Yunita Zaki Nugraha Muhammad Zalika, Indah Zarkasih Zarkasih