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All Journal BAHASANTODEA JURNAL E-DUMATH Jurnal Informatika dan Teknik Elektro Terapan Jurnal Sains dan Teknologi Pangan JURNAL PENDIDIKAN TAMBUSAI M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Forecasting : Jurnal Ilmiah Ilmu Manajemen Journal of Computer Networks, Architecture and High Performance Computing Tolis Ilmiah: Jurnal Penelitian Jurnal Computer Science and Information Technology (CoSciTech) Jurnal Kepelatihan Olahraga JAGO TOLIS : Jurnal Agrokompleks Tolis AKM: Aksi Kepada Masyarakat Journal Competency of Business Journal Of Human And Education (JAHE) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Manajemen Jurnal Pendidikan dan Pengabdian Masyarakat At-Tanwir Law Review Waralaba : Journal Of Economics and Business
Satria Satria, Satria
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal Competency of Business

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PENGARUH WEBSITE QUALITY, HEDONIC SHOPPING MOTIVATION¸ DAN PROMOSI PENJUALAN TERHADAP ONLINE IMPULSE BUYING PRODUK FASHION DI TOKOPEDIA Satria, Satria; Yunita, Yunita
Journal Competency of Business Vol. 7 No. 2 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i02.2280

Abstract

This research aims to analyze the influence of website quality, hedonic shopping motivation, and sales promotions on online impulse buying of fashion products on Tokopedia. The data collection method uses a questionnaire distributed via Google Form. The population of this research are active students in Yogyakarta. Sampling was carried out using non-probability sampling with purposive sampling technique. The total sample was 108 respondents. The tests used in testing research instruments and questionnaire data include validity tests and reliability tests. The data analysis technique used is logistic regression analysis. The results of this research show that website quality, hedonic shopping motivation, and sales promotions have a positive and significant effect on online impulse buying of fashion products on Tokopedia
Co-Authors ABDU RAHMAN BACO, ABDU RAHMAN Agus Halim, Agus Ahmad Solihin Andi Mustika Amin Anwar Ramli Baharudin, Alhamid Belinda Eka Sarah Dewi Billy Hendrik Eceh Trisna Ayuh Haryanti Haryanti Hasan Hasan Indira, Elizabeth Wahyu Margareth Ita purnamasari, Ita M. JAYA ADI PUTRA, S.Si, M.Pd, M. JAYA ADI Mahmud, Syamsiar I. Marhayani, Marhayani Marisa Merry Safrina Miranda, Miranda Morad, Ahmad Morad, Ahmad M. Muhamad Alda Nabila, Nabila Nerru Pranuta Murnaka, Nerru Pranuta Ningsih, Asih Ria Nurhidayat Nurhidayat Panca Indah Lestari Putra, Deny Zakaria Rinaldi, Rizky riswanto riswanto Satria, Chandra Serli, Serli Simmi, Simmi Siti Khadijah Putri, Siti Khadijah Sumijan Tamrin Tamrin Widi Kusumah Yunidar Yunita Yunita Yusup, Ucup Zulianto, Sugit