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Munajat Munajat, Munajat
Institut Teknologi Medan
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ANALYSIS OF THE FEABILITY STUDY AND MARKETING MIX OF COFFEE BUSINESS IN OKU REGENCY SOUTH SUMATERA PROVINCE Bursana, Bursana; Munajat, Munajat; Fifian, Fifian Permata Sari
International Journal of Social Science Vol. 3 No. 5: February 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i5.7413

Abstract

The coffee agro-industry has quite a big opportunity for development, where the prospects and market opportunities for the ground coffee business have many enthusiasts. South OKU Regency is the center for ground coffee MSMEs in South Sumatra. This research examines the marketing mix and development strategy for ground coffee businesses in South OKU Regency. This research was carried out in Mekakau Ilir District, South OKU Regency. The location determination was carried out purposively considering that Mekakau Ilir District, South OKU Regency is the coffee center in South Sumatra, especially South OKU. The research will be carried out in November 2023. The research method used is the survey method and the sampling method uses the census method where all those registered as coffee businesses in South OKU are taken as samples. There are 30 coffee business actors registered with the South OKU industry and trade service and all of them were taken as research samples. The results of the research show that the coffee business in South Oku Regency is feasible to operate with a feasibility level of the Net B/C value of 3.08 shows that the implementation of the coffee powder business which has been running for more than 5 years using an interest rate of 9.95% will provide a net profit of 3.08 double, which means that every investment made is equal to Rp. 1 money will produce a profit of Rp. 3.08, so that the ground coffee agro-industry activity is feasible to carry out.
CONTRIBUTION OF PALM SUGAR BUSINESS TO FARMERS INCOME IN SOUTH OKU REGENCY Indriyani, Indriyani; Munajat, Munajat; Fifian Permata Sari
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7681

Abstract

The sub-districts of Mekakau Ilir, Banding Agung and Warkuk Ranau Selatan are several agricultural areas because approximately 70% of the population makes their living as coffee farmers, and within them there are sugar palm farmers in South OKU Regency. The majority of farmers choose to develop palm sap processing businesses compared to other businesses. Processing palm sap really helps the community in the community economy of South OKU Regency.  This research is aimed at analyzing the contribution of palm sugar business income to farmers' income in South Oku Regency. The research was carried out in March 2024 using survey research methods. The sampling method used was a simple random method with 52 palm sugar entrepreneurs taken as samples. The research result shows that the contribution of income from the palm sugar business to the total income of craftsmen's families is 24.00%. The contribution of income from palm sugar to the total income of craftsmen's families is in the low category because the contribution of palm sugar farming to total income is <33.3%.
PENGARUH TAMBAHAN PENGHASILAN PEGAWAI (TPP) DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN OGAN KOMERING ULU Martini, Martini; Munajat, Munajat; Kenamon, Mardiah
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2024): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i1.9304

Abstract

The research was conducted at the OKU Regency Tourism and Culture Office. The research method uses quantitative descriptive using multiple linear regression data analysis. Based on the results of the analysis and discussion that has been carried out, it can be concluded that partially Additional Employee Income (X₁) has a significant effect on Employee Performance at the OKU Regency Tourism and Culture Office and the Competency variable (X₂) has a significant effect on Employee Performance at the OKU Regency Tourism and Culture Office. Simultaneously, Employee Income Supplement (X₁) and Competence (X₂) have a significant influence on Employee Performance at the Tourism and Culture Office of OKU Regency. The coefficient of determination (R2) obtained is 0.874. This shows that the contribution of the influence of additional employee income and competence on employee performance is 87.4% while the remaining 12.6% is influenced by other variables not mentioned in this study.
Strategi Peningkatan Pendapatan Petani Melon (Cucumis Melo L.)Di Kabupaten Oku Timur Indah, Ivanya Meisya; Munajat, Munajat; Efrianti, Rini
Nomico Vol. 1 No. 4 (2024): Nomico-May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/exp4zt56

Abstract

Penelitian ini bertujuan untuk menganalisis pendapatan petani melon di Kabupaten OKU Timur serta merumuskan strategi yang tepat untuk meningkatkan pendapatan petani melon di Kabupaten OKU Timur. Penelitian dilaksanakan pada bulan Desember 2023 hingga Januari 2024. Metode yang digunakan untuk menganalisis masalah dalam penelitian ini yaitu penelitian deskriptif melalui pendekatan kuantitatif dengan menggunakan analisis SWOT. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder dengan teknik pengambilan sampel menggunakan metode sensus atau total sampling pada petani sebagai responden. Hasil penelitian menunjukkan bahwa Pendapatan petani yang berusahatani melon di Kabupaten OKU Timur rata-rata sebesar Rp 29.820.763,00 per musim tanam dengan rata-rata produksi buah melon sebanyak 8.000 kg per musim tanam dengan luasan rata-rata tanaman melon yang diusahakan sebesar 0,25 ha. Strategi yang dapat diterapkan dalam upaya meningkatkan pendapatan petani melon di Kabupaten OKU Timur adalah Strategi SO, yaitu dengan menggunakan kekuatan dan memanfaatkan peluang yang ada, diantaranya yaitu memanfaatkan sumber daya alam dengan baik agar kualitas dan kuantitas produksi melon tetap optimal, memaksimalkan  tenaga kerja yang ada, meningkatkan produksi dengan memanfaatkan akses kredit, serta membuat produk olahan melon (sirup, selai, dll). 
The Influence Of Product Innovation, Process Innovation And Service Innovation On The Marketing Performance Of Culinary Msmes In Oku District Ummi, Nur; Munajat, Munajat; Sari, Yunita
Nomico Vol. 1 No. 5 (2024): Nomico-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/6xzkh262

Abstract

The industrial sector is one of the important sectors in helping the economy progress, therefore the existence of industry as one of the pillars of the economy in OKU Regency has had an influence on the regional economy, even though demographically the livelihood of the majority of the population is as farmers. The policies implemented by the OKU Regency government in handling industry are directed at increasing industrial and craft growth, production and competitiveness, absorbing labor as well as creating a conducive business climate and increasing market share. The programs implemented to advance industry in OKU Regency are small and medium industry development programs and assistance (grants). Through small and medium industry development programs, we strive to improve the skills of entrepreneurs and craftsmen. Meanwhile, the development policy for the industrial, trade and SME cooperative sectors in OKU Regency is directed at growing, fostering and developing small and medium trade industries and cooperatives. The research method used in this research is a survey method conducted on 100 MSME research in OKU Regency. Analysis of the data processed in the research is primary and secondary data. Primary data is used for linear regression. Secondary data is used to look at MSME data in OKU Regency, while to answer problems, assessment criteria using a Likert scale are used, and to look at the influence of product innovation, process innovation and service innovation using linear regression analysis. Based on the analysis of the results of the research that has been carried out, it can be concluded that the research results show that product innovation, process innovation and service innovation have an influence on marketing performance in OKU Regency.
Economic Factors Affecting Corn Commodity Switching (Zea Mays) To California Papaya Commodity (Carica Papaya L.)  In South Oku District Sibuan, Sibuan; Munajat, Munajat; Sari, Fifian Permata
Nomico Vol. 1 No. 5 (2024): Nomico-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/t5qy9241

Abstract

Current conditions in South Ogan Komeroing Ulu Regency, generally California papaya farming income is greater than corn farming income. This is influenced by several economic factors. Therefore, the purpose of this study was to analyze the economic factors affecting the transfer of corn commodity (zea mays) to California papaya commodity (carica papaya l.) in South OKU District. This research was conducted in South OKU District, Muaradua Subdistrict and Buay Rawan Subdistrict. Determination of the location was carried out intentionally (Purposive). The sampling method used was the multistage sampling method. Multistage sampling with a total sample size of 60 samples. The research method used in this research is the survey method. This data processing method used is the logit regression analysis method.  Based on the research that has been done, it is concluded that the economic factors that influence land conversion from corn commodity to California papaya in South OKU Regency are independent variables, namely price, farming costs, farming experience, land area and income have a significant effect on consumer decisions. 
The Effectiveness Of The Farmer Card In Muaradua Kec, South Oku District Ruslain, Ruslain; Munajat, Munajat; Sari, E. Yunita
Nomico Vol. 1 No. 5 (2024): Nomico-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/yvc7m490

Abstract

Fertilizer is one of the most important means of production as an effort to provide sector support so that production yields can increase. This effort is done by providing subsidized fertilizer based on the definitive plan of group needs (RDKK). RDKK is the basis for the distribution of subsidized fertilizers to distributors that can be obtained through farmer cards. The farmer card program aims to ensure that subsidized fertilizer is distributed to those who are entitled to it. The target of subsidized fertilizer recipients is based on several principles, including the right type, right amount, right quality, right location, right time, and right price. This research will be conducted in Muaradua Sub-district, South OKU District, using the survey method as the research approach. Determination of the number of samples will use the Slovin Formula approach which is obtained by 76 farmers who use farmer cards. In order to answer the objectives of this study, a Likert scale was used to measure the effectiveness of the 6 precise indicators. The results obtained show that the right time, quality and quantity are not effective while the accuracy of price, type and place are effective.
Factors Influencing Rice Production and The Relationship With Fertilizer Subsidies at East OKU District Farado, C; Munajat, Munajat; fifi, Fifian Permata Sari; Tarmizi, A
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.407

Abstract

East OKU Regency, renowned for its vast potential in the primary agricultural and plantation sectors, has witnessed a significant increase in agricultural production. However, many farmers report difficulties in obtaining subsidized fertilizer, which hampers optimal planting processes. This research aims to analyze the factors affecting rice production and the impact of subsidized fertilizer in Madang Suku I District, East OKU Regency. The research employs a survey method and uses simple random sampling for data collection. Multiple regression analysis is utilized to analyze the data. The study examines the impact of subsidized fertilizers, specifically urea fertilizer (X1) and NPK fertilizer (X2), both individually and collectively, on rice production in Madang Suku I District, East OKU Regency. The findings reveal that the subsidized fertilizer policy significantly contributes to increased rice production in the region. Rice production in East OKU has reached 689,678 tons of milled dry grain (GKG) or 811,385 tons of unmilled dry grain (GKP) from a planting area of 108,141 hectares (Ha), marking a 20 percent increase compared to 2021. Consequently, in early 2022, East OKU Regency emerged as one of the top rice-producing districts in South Sumatra province. Several factors influence rice production in Madang Suku I District, including land area, labor, the number of seeds, subsidized fertilizer, and pesticides. The land area has the most significant impact on rice production, with a beta coefficient of 0.567, indicating its substantial influence.
Strategy to Strengthen the Income of Forest Farmers' Group on Coffee Commodities in Mekakau Ilir District, South OKU Regency Jumroni; Munajat, Munajat; Permata Sari, Fifian
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.436

Abstract

This study aims to determine strategies for increasing the income of coffee farmers in Mekakau Ilir District, OKU Selatan Regency. The quantitative analysis used in this research is regression analysis. The results of this study in the form of a strategy to increase coffee farmers' income based on internal and external results showed that the main strategies are optimizing weaknesses and overcoming various threats by reducing land conversion by providing capital, reactivating Gapoktan, optimizing fertilizer use, overcoming the problem of increasing input prices to increase cooperation between extension workers and Gapoktan in Mekakau Ilir District, OKU Selatan Regency.
Analysis of Performance Management And Work Achievements of Agricultural Extenders Assisting For Agricultural Economic Improvement (PPEP) South Ogan Komering Ulu Regency Caroline, Sevia; Munajat, Munajat; Oktarina, Yetti
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.437

Abstract

This research aims to analyze the performance management of agricultural extension in organizing agricultural extension in South Ogan Komering Ulu Regency. The subjects of this research are agricultural instructors assisting agricultural economic improvement (PPEP), which is an agricultural instructor recruiting from the South Sumatra Province Governor's Program based on South Sumatra Governor Regulation Number 45 of 2020. The sampling method was carried out using a census where the entire population was used as a sample, namely 113 respondents in 19 sub-districts. The performance of extension workers is measured using a scoring method with measurement indicators by the Minister of Agriculture Regulation Number. 91/Permentan/OT.140/9/2013. The data analysis method used is Job Performance Value (NPK) analysis. The research results from the analysis show that the performance management of agricultural extension workers has a score with an average value for planning preparation of 4.70. Implementation of agricultural extension 3.61, while evaluation and reporting 4.87. The work achievement score has a score in the Fair category, namely 50%.
Co-Authors Abdullah Yusof Achmad Tarmizi Adi Ismul Mubaraq Agunawan, Agunawan Aji Sofanudin Benyu Khalalkand Budiyanto, Sigit Bursana, Bursana Caroline, Sevia Dadang Kurnia, Dadang Dapiokta, Jum Djati, Sri Dewa Barata Kusuma Dunan, Hendri Dunan E. Yunita Edwinsyah, Edwinsyah Efrianti, Rini Farado, C Fatmayati, Anggi Hutapea, Yohana Oktavia Indah Pagiriani Indah, Ivanya Meisya Indriyani Indriyani Jumroni Kastolani, Kastolani Kenamon, Mardiah Marbun, Revelya Martini Martini Mulyana Mulyana Oktarina, Yetti Oktarina, Yetty Pasaribu, Ruspida Rini Efrianti Ruslain, Ruslain Sari, E. Yunita Sari, Fifian Permata Sari, Septiana Sianturi, Santa Lusia Sibuan, Sibuan Slamet Sukabdi, Zora Arfina Syaiful Amin Tarmizi, A Ummi, Nur Yetty Oktarina Yunita Sari