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The Mediation Effect of Individual Value Conformity With the Organization in the Influence of Corporate Image and Organizational Culture on Employee Engagement of Gen Z in Jakarta Siti Munajah; Wilfridus B. Elu; Rini Yayuk Priyati
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11927

Abstract

As the number of Gen Z entering companies continues to increase every year, companies must understand the characteristics of Gen Z, especially how they participate in their careers in the company. The purpose of this study is to see how the mediation of Person Organization Fit impacts the influence of Employer Branding and Organizational Culture on Employee Engagement of Gen Z in Jakarta. For this study, this quantitative model was used to distribute questionnaires to Gen Z members who have lived and worked in Jakarta for at least one year. The online distributed questionnaire consisting of 84 statements was completed by 110 valid participants. SmartPLS was used to analyse the data through hypothesis testing and measurements were made using a Likert scale (5 points). The results showed that: (1) Employer Branding affects the Person Organization Fit of gen Z in Jakarta, (2) Employer Branding affects Employee Engagement of gen Z in Jakarta, (3) Organizational Culture affects the Person Organization Fit of gen Z in Jakarta, (4) Organizational Culture does not affect Employee Engagement of gen Z in Jakarta, (5) Person Organization Fit affects Employee Engagement in gen Z in Jakarta, (6) Person Organization Fit cannot mediate Employer Branding affects Employee Engagement in gen Z in Jakarta, (7) Person Organization Fit can mediate Organizational Culture affects Employee Engagement in gen Z in Jakarta.
Branding & Product Knowledge Parfum Ramah Wudhu Serta Halal Sebagai Upaya Peningkatan Kewirausahaan Mahasiswa dan Produksi UKM ULFAH, INDAR FAUZIAH; Widowati Hermajiwandini, Chandra Murti Dewi; Priyati, Rini Yayuk; Pradana, Hasta Dwi; Mardoni, Yosi; Nisa Purnamasari; Rina Amelia
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i3.13489

Abstract

The main problem faced by Small and Medium Enterprises (SMEs) in the cosmetics and perfume sector is the lack of a deep understanding of product knowledge aspects and halal product standards, especially in the context of the majority Indonesian Muslim market. This community service activity (PKM) aims to increase the entrepreneurial capacity of students and partner SMEs through intensive training on branding, product knowledge, and halal certification processes for ablution-friendly perfume products. The method of implementing activities includes three stages: (1) Socialization and education about the importance of halal certification and the concept of ablution-friendly perfume; (2) Technical training on the preparation of brand identity and digital marketing strategies; and (3) Direct assistance in improving the quality of SME Partner products. The results achieved were a significant increase in the understanding of participants (students and SMEs) by 35% regarding halal and branding aspects. In addition, SME Mitra has successfully identified and reformulated the Unique Selling Proposition of their products, namely perfumes that meet the criteria of 'ablution-friendly'. This activity succeeded in creating synergy between academics and business actors in producing competitive products in the halal market.
Effect of Profitability and Liquidity on Capital Structure and Value of Plantation Companies in Indonesia Supeno, Ari; Ali, Hapzi; Yayuk Priyati, Rini
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 6 (2022): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i6.1123

Abstract

This study aims to examine the effect of profitability and liquidity on firm value in plantation companies in Indonesia with the intervening variable capital structure on plantation companies listed on the Indonesia Stock Exchange for the period 2018-2021. The results of this study indicate that: (1) Profitability has a significant positive effect on Capital Structure; (2) Liquidity has a significant negative effect on Capital Structure; (3) Profitability has no significant positive effect on firm value; (4) Liquidity has a significant negative effect on Firm Value; (5) Capital structure has a significant negative effect on firm value; (6) The effect of statistical intervention on Capital Structure, can mediate the effect of Profitability on Firm Value; (7) The effect of statistical intervention on Capital Structure can mediate the effect of Liquidity on Firm Value.